- Trusted Feeds for Search Campaigns
Date: 2005-01-10 Source: iMedia Connection
Have you ever looked at the keywords that lead consumers to click on your trusted feeds listing to land on your site? You will find a minefield of information on how consumers think. You will discover what keywords lead them to interact with your brand and at which stage in the purchase funnel.
[Open In New Window] - Get Into Yahoo for Free Part II
Date: 2004-07-28 Source: Search Engine Guide
Based on research I've been conducting over the past 3 months I've come to the conclusion there must've been an internal memo sent around at Yahoo! about getting more blogs into their directory listing and web index. This is based on the fact that the average time it's taken to get a personal blog included in the Yahoo! directory has been less than 7 days!
[Open In New Window] - Will Paid Inclusion Be Banished?
Date: 2004-07-19 Source: DMNews.com
Nate Elliott, a Jupiter Research analyst, said paid inclusion still has a bright future because search engines simply cannot refresh their indexes quickly enough to offer the best possible search results. Jupiter expects paid inclusion spending to reach at least $200 million next year.
[Open In New Window] - The Paid Inclusion Dinosaur
Date: 2004-06-02 Source: SearchDay
Why would Yahoo and other search engines do paid inclusion? Money is a big reason -- the ability to earn off what otherwise would be free listings. But paid inclusion involves a gamble that relevancy won't be hurt. A look at the bet Yahoo's making and alternative plays they could have tried.
[Open In New Window] - Yahoo Reawakens The Paid Inclusion Debate
Date: 2004-05-18 Source: SearchDay
Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion.
[Open In New Window] - Sorting Out SiteMatch
Date: 2004-04-23 Source: Search Engine Guide
For most it appears that SiteMatch will be unnecessary, for some - it can be of immense benefit. Only time will tell if this model becomes a success. But if it does, expect other search engines to follow suit (particularly MSN).
[Open In New Window] - Overture Site Match - Yahoo Paid-inclusion - PPC
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Date: 2004-03-18 Source: Search Engine Guide
It will be interesting to see where this whole paid-inclusion/PPC brave new world takes us. Is it a sign of things to come? Is this kind of change inevitable as search engine marketing grows up? It may very well be. If so, it's our job to go with the flow and figure out how to best deal with it.
[Open In New Window] - Paid Inclusion Under Fire at Search Engine Shindig
Date: 2004-03-03 Source: eWeek
The debate over the fairness and relevancy of paid search spilled onto the stage at the Jupitermedia's Search Engine Strategies 2004 conference on Wednesday. On one side: Google Inc., which objects to any commingling of paid search with its Web index. On the other: Yahoo Inc., which embraced this week a program for letting Web sites pay to be included in its recently launched Web index.
[Open In New Window] - Yahoo Announces Content Acquisition Program
Date: 2004-03-02 Source: SearchDay
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the scope and quality of content available via Yahoo search.
[Open In New Window] - Could Transparency Give Yahoo the Edge?
Date: 2004-02-23 Source: Traffick
Why not offer a subscription service where search engine marketers who participate in the new paid-inclusion program could be advised of changes to the Yahoo search algorithm and make necessary changes before they're implemented? It seems a bit useless to pay for inclusion on an annual basis per URL and then just guess at the factors that could make your site appear nearer the top rankings.
[Open In New Window] - Paid-Inclusion Questions
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Date: 2003-11-20 Source: Search Engine Guide
Are these pay for inclusion fees required to attract spiders properly, and also, do you feel these submissions (and the payment accompanying them) will affect a site's ranking on a search engine?
[Open In New Window] - Be it Resolved that Paid Inclusion is Search
Date: 2003-10-16 Source: Marketleap
Recently Andrew Goodman of Traffick.com took over as the new moderator for I-Search, an email newsletter from MarketingWonk.com comprised of moderated discussions around search engine marketing. In his inaugural issue as moderator, Andrew dropped the following comment for discussion, "Be it resolved that paid inclusion is not search!"
[Open In New Window] - Web Searches: The Fix Is In
Date: 2003-10-03 Source: BusinessWeek
When submitting paid-inclusion data, companies typically fill out a spreadsheet with information on product details, along with the search words and phrases for which they'd like to appear. The result is a rich stream of data targeted precisely to what the search engine will deem relevant. Consequently, their ratings are primed to soar.
[Open In New Window] - Lycos Upgrades Tools for Webmasters
Date: 2003-08-20 Source: SearchDay
Terra Lycos has updated its InSite paid inclusion program to woo non-technical users who are new to search engine marketing, but even veteran search engine marketers may want to take a second look.
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