- Keyword Advertising Expands Through Advario
Date: 2005-11-07 Source: Search Engine Guide
Last week performance marketing network and interactive agency AdValient released a new suite of contextual advertising tools dubbed Advario. The new program is designed to give publishers a new way to place advertising contextual advertising on their web sites.
[Recommend Article] [Open In New Window] - Pay Per Click (PPC) Advertising Management
Date: 2005-10-21 Source: Search Engine Guide
Managing an effective PPC campaign isn’t easy. There are several important issues involved and failing to address all of these issues properly will result in poor sales performance, spending more than necessary, and overall decreased return on your investment.
[Recommend Article] [Open In New Window] - Search Engine Advertising Choices
Date: 2005-09-29 Source: Search Engine Guide
Organic search engine placement continues to be perceived as a nebulous service that can take time to show results. On the other hand, paid-ad placements tend to show up minutes after they are established and bidding one’s way to top spot is relatively easy. [Recommend Article] [Open In New Window] - The Opportunity for Pay per Call
Date: 2005-07-06 Source: Search Engine Guide
The ascendancy of pay-per-click advertising—now responsible for at least 40 percent of online ad revenues—made it inevitable that someone would try to create a medium for the millions of U.S. businesses that rely on the phone to generate leads and close sales. [Recommend Article] [Open In New Window] |