- Citysearch homes in on local ads
Date: 2003-03-10 Source: News.com
Citysearch on Monday announced the launch of a new advertising program and related search engine that bring a local flavor to the "pay-for-performance" strategy popularized by the major national search engines.
[Open In New Window] - Google: You Ain’t Seen Targeting Like This Before
Date: 2003-03-05 Source: DMNews
Under the new ad serving program, marketers will bid on keywords and Google’s AdWords technology will determine the meaning of Web pages on participating publishers’ sites and use advertisers’ keywords to serve ads to those Web pages accordingly.
[Open In New Window] - Sprinks banks on targeted Web ads
Date: 2003-03-03 Source: News.com
Sprinks on Monday unveiled a plan to expand beyond successful Web search-linked ads with new products that aim to deliver targeted promotions to readers of Internet news and newsletters.
[Open In New Window] - Sprinks Offers Paid Listings on Content Pages, E- Mail
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Date: 2003-03-03 Source: InternetNews.com
ContentSprinks and DirectSprinks advertisers do not buy keywords. Instead, they choose from the 1,100 topics Sprinks has developed. Publishers in the Sprinks network map their sites to encompass these topics, and others they may generate, so that appropriate listings appear on the content pages.
[Open In New Window] - Google's search for new ad revenue
Date: 2003-02-27 Source: News.com
Aiming to expand its advertising network, Google is moving beyond selling sponsored links that appear alongside search results to selling similar links on partner sites, including on the pages of newly acquired Blogger.
[Open In New Window] - All the search that's fit to print?
Date: 2003-02-12 Source: News.com
News and information sites are joining the commercial search craze, adding paid links to their query results and pushing the boundaries of the Web's hottest advertising format.
[Open In New Window] - Merchants Outbid for Top Billing
Date: 2003-02-10 Source: The New York Times
Analysts and executives say that reputable advertisers increasingly find themselves outbid for top search listings by unscrupulous and perhaps fraudulent e-tailers.
[Open In New Window] - A Pay-Per-Click Overview
Date: 2003-01-30 Source: PromotionData.com
Of all forms of Internet marketing, search engines have been proven as one of the most effective methods of driving traffic to your site. Not just hits, but qualified visitors that actually buy.
[Open In New Window] - Quality of Contextual Paid Search Listings Is Unproven
Date: 2003-01-28 Source: MediaDailyNews
Recent search marketing offerings indicate a shift in paid search engine placement towards contextually-based results listings. Whether it actually provides users with a better search experience or simply dilutes the quality of paid listings remains to be seen.
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