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SUB-CATEGORIES:   Related Forum Threads (11) LINKS:  Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>] Citysearch homes in on local ads Date: 2003-03-10  Source: News.com Citysearch on Monday announced the launch of a new advertising program and related search engine that bring a local flavor to the "pay-for-performance" strategy popularized by the major national search engines. [Recommend Article] [Open In New Window] Context Is King, or Is It? Date: 2003-03-07  Source: ClickZ Contextual inventory is here -- make sure you know if it's working for you. [Recommend Article] [Open In New Window] The Death of Pay Per Click Search Engines? Date: 2003-03-06  Source: PromotionData.com New methods of providing advertisers with quality search engine traffic while keeping the cost per advertiser at relatively low levels are being unveiled. [Recommend Article] [Open In New Window] Google: You Ain’t Seen Targeting Like This Before Date: 2003-03-05  Source: DMNews Under the new ad serving program, marketers will bid on keywords and Google’s AdWords technology will determine the meaning of Web pages on participating publishers’ sites and use advertisers’ keywords to serve ads to those Web pages accordingly. [Recommend Article] [Open In New Window] Google swings its partners into new ads Date: 2003-03-04  Source: News.com Google formally announced a new advertising program Tuesday that allows advertisers to place ads on the company’s partner sites. [Recommend Article] [Open In New Window] Google Throws Hat Into The Contextual Advertising Ring Date: 2003-03-04  Source: The Search Engine Report Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. [Recommend Article] [Open In New Window] New Innovations in Search Engine Rankings Date: 2003-03-04  Source: PromotionData.com Several problems have resulted from the growth in popularity of pay per click search engines. Among the most notable are click fraud, ego bidders, and rising bid prices. [Recommend Article] [Open In New Window] Sprinks banks on targeted Web ads Date: 2003-03-03  Source: News.com Sprinks on Monday unveiled a plan to expand beyond successful Web search-linked ads with new products that aim to deliver targeted promotions to readers of Internet news and newsletters. [Recommend Article] [Open In New Window] Sprinks Offers Paid Listings on Content Pages, E- Mail  pop Date: 2003-03-03  Source: InternetNews.com ContentSprinks and DirectSprinks advertisers do not buy keywords. Instead, they choose from the 1,100 topics Sprinks has developed. Publishers in the Sprinks network map their sites to encompass these topics, and others they may generate, so that appropriate listings appear on the content pages. [Recommend Article] [Open In New Window] Traditional search engine optimization vs. pay per click Date: 2003-03-02  Source: Pandia David Wallace looks at the difference between traditional search engine optimization and the use of pay per click text ad services. He argues that pay per click can never fully replace traditional optimization techniques. [Recommend Article] [Open In New Window] Will Pay-Per-Click Search Last? Date: 2003-02-28  Source: Google Village Banner advertising came and went. Will pay-per-click search go the same way? [Recommend Article] [Open In New Window] Google Rolls Out Targeted Ads Date: 2003-02-27  Source: InternetNews.com The search company beats rival Overture to the punch with new ads featuring paid listings on content pages. [Recommend Article] [Open In New Window] Google's search for new ad revenue Date: 2003-02-27  Source: News.com Aiming to expand its advertising network, Google is moving beyond selling sponsored links that appear alongside search results to selling similar links on partner sites, including on the pages of newly acquired Blogger. [Recommend Article] [Open In New Window] The Acquisition Price Is Right Date: 2003-02-19  Source: ClickZ How much should you pay to attract a customer? Take a look at the data and find out. [Recommend Article] [Open In New Window] All the search that's fit to print? Date: 2003-02-12  Source: News.com News and information sites are joining the commercial search craze, adding paid links to their query results and pushing the boundaries of the Web's hottest advertising format. [Recommend Article] [Open In New Window] Paying Per Click, Getting the Most Out of Overture, Google and Others - Part II Date: 2003-02-12  Source: PromotionData.com This week, I continue to look at strategies to stretch your pay per click budget as far as possible to get the maximum impact. [Recommend Article] [Open In New Window] Business Flourishes Due To Search Marketing Date: 2003-02-11  Source: australia.internet.com The reasons for using search engine marketing are straightforward. "To generate traffic and orders, thus broadening our customer base," says Alan Rogers, managing director ofFlourish Network. [Recommend Article] [Open In New Window] Overture Doubles Minimum Bid for Advertisers Date: 2003-02-11  Source: High Search Engine Ranking There are of course many other smaller PPC players who will be celebrating Overture's price increase because it gives them an opportunity to increase their market share. [Recommend Article] [Open In New Window] Merchants Outbid for Top Billing Date: 2003-02-10  Source: The New York Times Analysts and executives say that reputable advertisers increasingly find themselves outbid for top search listings by unscrupulous and perhaps fraudulent e-tailers. [Recommend Article] [Open In New Window] New Sources for Targeted Web Site Traffic Date: 2003-02-06  Source: PromotionData.com There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified traffic to the highest bidder on a CPC ("cost per click") basis. [Recommend Article] [Open In New Window] The Lunchtime Effect Date: 2003-02-05  Source: ClickZ Taking advantage of daily traffic and conversion patterns can pay off for your SEM. [Recommend Article] [Open In New Window] How To Make Pay-Per-Click Advertising Payoff Date: 2003-01-31  Source: PromotionData.com Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords. [Recommend Article] [Open In New Window] A Pay-Per-Click Overview Date: 2003-01-30  Source: PromotionData.com Of all forms of Internet marketing, search engines have been proven as one of the most effective methods of driving traffic to your site. Not just hits, but qualified visitors that actually buy. [Recommend Article] [Open In New Window] Quality of Contextual Paid Search Listings Is Unproven Date: 2003-01-28  Source: MediaDailyNews Recent search marketing offerings indicate a shift in paid search engine placement towards contextually-based results listings. Whether it actually provides users with a better search experience or simply dilutes the quality of paid listings remains to be seen. [Recommend Article] [Open In New Window] Seven Ways to Increase Pay-Per-Click ROI Date: 2003-01-24  Source: ClickZ Targeting qualified traffic isn't the best you can do. Drive qualified visitors to actually buy. [Recommend Article] [Open In New Window]   Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>]