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Home : Search Engine Marketing : Pay Per Click : Page 10

 

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  • Citysearch homes in on local ads
    Date: 2003-03-10  Source: News.com
    Citysearch on Monday announced the launch of a new advertising program and related search engine that bring a local flavor to the "pay-for-performance" strategy popularized by the major national search engines.
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  • Google: You Ain’t Seen Targeting Like This Before
    Date: 2003-03-05  Source: DMNews
    Under the new ad serving program, marketers will bid on keywords and Google’s AdWords technology will determine the meaning of Web pages on participating publishers’ sites and use advertisers’ keywords to serve ads to those Web pages accordingly.
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  • Sprinks banks on targeted Web ads
    Date: 2003-03-03  Source: News.com
    Sprinks on Monday unveiled a plan to expand beyond successful Web search-linked ads with new products that aim to deliver targeted promotions to readers of Internet news and newsletters.
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  • Sprinks Offers Paid Listings on Content Pages, E- Mail  pop
    Date: 2003-03-03  Source: InternetNews.com
    ContentSprinks and DirectSprinks advertisers do not buy keywords. Instead, they choose from the 1,100 topics Sprinks has developed. Publishers in the Sprinks network map their sites to encompass these topics, and others they may generate, so that appropriate listings appear on the content pages.
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  • Google's search for new ad revenue
    Date: 2003-02-27  Source: News.com
    Aiming to expand its advertising network, Google is moving beyond selling sponsored links that appear alongside search results to selling similar links on partner sites, including on the pages of newly acquired Blogger.
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  • All the search that's fit to print?
    Date: 2003-02-12  Source: News.com
    News and information sites are joining the commercial search craze, adding paid links to their query results and pushing the boundaries of the Web's hottest advertising format.
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  • Business Flourishes Due To Search Marketing
    Date: 2003-02-11  Source: australia.internet.com
    The reasons for using search engine marketing are straightforward. "To generate traffic and orders, thus broadening our customer base," says Alan Rogers, managing director ofFlourish Network.
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  • Merchants Outbid for Top Billing
    Date: 2003-02-10  Source: The New York Times
    Analysts and executives say that reputable advertisers increasingly find themselves outbid for top search listings by unscrupulous and perhaps fraudulent e-tailers.
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  • New Sources for Targeted Web Site Traffic
    Date: 2003-02-06  Source: PromotionData.com
    There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified traffic to the highest bidder on a CPC ("cost per click") basis.
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  • A Pay-Per-Click Overview
    Date: 2003-01-30  Source: PromotionData.com
    Of all forms of Internet marketing, search engines have been proven as one of the most effective methods of driving traffic to your site. Not just hits, but qualified visitors that actually buy.
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  • Quality of Contextual Paid Search Listings Is Unproven
    Date: 2003-01-28  Source: MediaDailyNews
    Recent search marketing offerings indicate a shift in paid search engine placement towards contextually-based results listings. Whether it actually provides users with a better search experience or simply dilutes the quality of paid listings remains to be seen.
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Pages Updated On: 24 June 2009 - 12:30:51
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