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SUB-CATEGORIES:   Related Forum Threads (11) LINKS:  Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>] Paying Per Click, Getting the Most Out of Overture, Google and Others - Part 1 Date: 2003-01-23  Source: PromotionData.com Paying for placement is a fact of life. With the success of Overture and Google AdWords has come the reluctant realization that paying per click does work and can drive qualified, cost efficient traffic to websites. [Recommend Article] [Open In New Window] Beyond Price/Position: The SEM Strategy Loop Date: 2003-01-22  Source: ClickZ Price/position strategies aren't enough. Kevin tells you how to loop results data back into improving your SEM strategy -- and overall marketing efforts, too. [Recommend Article] [Open In New Window] Effective Marketing Thru Pay-Per-Click Search Engines Date: 2003-01-09  Source: PromotionData.com Effective use of this technique means to pay attention to your statistics and focus on the specific keywords that are bringing your traffic in. [Recommend Article] [Open In New Window] New CPC ROI Research Report on DealTime Date: 2002-12-18  Source: MarketingExperiments.com DealTime shares some similarities with Overture and Google. Like its two venerable competitors, DealTime charges on a cost-per-click basis. And like Google and Overture, the higher the bid the more prominent the listing. But the similarities end here. DealTime is essentially a comparison search engine. And as such, it may generate more qualified traffic. [Recommend Article] [Open In New Window] New Overture UK Rule: 5 Searches Per Month Minimum Date: 2002-12-09  Source: Webmarketingplus.co.uk No keyword submissions where the monthly search volume is less than 5 searches per keyword will be reviewed. [Recommend Article] [Open In New Window] How Much Should You Pay For A Click? Date: 2002-12-05  Source: PromotionData.com If you plan to start a web business or already have one but are not sure how to increase traffic and make money at the same time, you should consider a science-driven approach. [Recommend Article] [Open In New Window] Text Link Ads -- With a Dash of Content Date: 2002-12-05  Source: ClickZ Recipe for relevance: Don't just return results, return content with paid search engine listings. [Recommend Article] [Open In New Window] AdWords Keyword Adoption Even Slower than I Thought! Date: 2002-12-03  Source: Traffick Stumbling on a Sprinks sponsored ads pop-up box while surfing About.com made me realize just how surprisingly slow Google has been to sell its keyword inventory. [Recommend Article] [Open In New Window] Making More Money By Lowering Your PPC Ranking Bids Date: 2002-12-01  Source: fantomaster.com Welcome though the traffic generated by paid rankings may be, it can also cost you a bundle. Don't throw your money out of the window – by heeding our tips, you may well save hundreds if not thousands of dollars a month! [Recommend Article] [Open In New Window] Prime Google AdWords Keywords Still Ignored by Many Businesses Date: 2002-11-26  Source: Search Engine Guide If it goes zip when it moves, and pop when it stops, chances are you can still advertise it online for pennies a click. [Recommend Article] [Open In New Window] Eight-Point Winter Overture Advertising Tune-Up Date: 2002-11-22  Source: Search Engine Guide As the pay-per-click ad industry has grown, so has competition amongst advertisers. Fortunately, campaign management interfaces are improving, which will help the detail-oriented advertiser who wants to work smarter get ahead of the pack. [Recommend Article] [Open In New Window] Overture adds Keyword Match Driver  pop Date: 2002-11-12  Source: PromotionData.com Match Driver sends what it determines to be relevant searches - to the advertiser’s site - not only based upon the advertiser’s chosen keywords, but based upon what Match Driver calculates could also be relevant to a site. [Recommend Article] [Open In New Window] Running Hot -- and Cold -- on the Web Date: 2002-11-12  Source: BusinessWeek Search-engine fees and declining online sales have an entrepreneur wondering if e-tailing's vaunted future is behind it. [Recommend Article] [Open In New Window] A Closer Look at Overture's Auto Bid System  pop Date: 2002-10-28  Source: SearchDay Overture's Auto Bid program is designed to ensure that you do not pay more a penny more than necessary to get the top position for your search terms, but you need to understand the subtleties of the program to avoid unpleasant surprises. [Recommend Article] [Open In New Window] LookSmart: Fact or Fiction? Date: 2002-10-25  Source: Search Engine Guide Web sites needing qualified traffic are quietly feeding their addiction to clickthroughs with the help of search industry pariah LookSmart. [Recommend Article] [Open In New Window] Top 12 Tips To Writing Effective Google AdWords Select Ads Date: 2002-10-18  Source: Stickysauce I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click. [Recommend Article] [Open In New Window] Net companies revamp approaches to online advertising Date: 2002-10-17  Source: USA Today On the Internet at least, it seems that less is more. Paid listings are often equated to the yellow pages of a phone book: they are not loud or splashy but they are there to help whenever anyone goes looking for a taxi service or a carpet cleaner. [Recommend Article] [Open In New Window] Perfecting Paid Search Engine Listings  pop Date: 2002-10-17  Source: SearchDay Many companies are already 'buying their way to the top' of search engines. Most of these advertisers are now focused on optimizing their campaigns to improve traffic and conversion rates. [Recommend Article] [Open In New Window] Broader Is Better in Google and Overture  pop Date: 2002-10-16  Source: ClickZ Can you pay dramatically less for more effective campaigns? If you know how to go broad, the answer's often yes. [Recommend Article] [Open In New Window] Managing a Responsible Pay-Per-Click Campaign Date: 2002-10-07  Source: AboutSearchEngines Pay-Per-Click campaigns have some advantages over traditional search engine optimization. First of all, they require no changes to a current site's content or look to obtain top positions, just a willingness to pay. [Recommend Article] [Open In New Window] Google launches European ad service Date: 2002-09-30  Source: ZDNet UK European advertisers can now buy up search terms related to their products. [Recommend Article] [Open In New Window] Overture Overages?  pop Date: 2002-09-13  Source: ClickZ Fact or fiction? There are rumblings on message boards that pay-per-click numbers might be artificially inflated. What's your experience? [Recommend Article] [Open In New Window] Google Out To Make a Buck? Date: 2002-09-05  Source: Search Engine Guide It's surprising to me that the reader would make a special effort to criticize the most trustworthy player in the space -- one which keeps its search results free of ads -- when there is so much sleaze out there that merits consideration. [Recommend Article] [Open In New Window] Google and Overture: CPM in Disguise?  pop Date: 2002-09-04  Source: ClickZ Your bill may say CPC, but is it really? [Recommend Article] [Open In New Window] Terra Lycos To Launch Paid Placement Network Date: 2002-09-03  Source: The Search Engine Report Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its InSite AdBuyer program to advertisers in the coming weeks. [Recommend Article] [Open In New Window]   Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>]