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Home : Search Engine Marketing : Pay Per Click : Page 11

 

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  • New CPC ROI Research Report on DealTime
    Date: 2002-12-18  Source: MarketingExperiments.com
    DealTime shares some similarities with Overture and Google. Like its two venerable competitors, DealTime charges on a cost-per-click basis. And like Google and Overture, the higher the bid the more prominent the listing. But the similarities end here. DealTime is essentially a comparison search engine. And as such, it may generate more qualified traffic.
    [Recommend Article] [Open In New Window]

  • Overture adds Keyword Match Driver  pop
    Date: 2002-11-12  Source: PromotionData.com
    Match Driver sends what it determines to be relevant searches - to the advertiser’s site - not only based upon the advertiser’s chosen keywords, but based upon what Match Driver calculates could also be relevant to a site.
    [Recommend Article] [Open In New Window]

  • Google Out To Make a Buck?
    Date: 2002-09-05  Source: Search Engine Guide
    It's surprising to me that the reader would make a special effort to criticize the most trustworthy player in the space -- one which keeps its search results free of ads -- when there is so much sleaze out there that merits consideration.
    [Recommend Article] [Open In New Window]
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