- New CPC ROI Research Report on DealTime
Date: 2002-12-18 Source: MarketingExperiments.com
DealTime shares some similarities with Overture and Google. Like its two venerable competitors, DealTime charges on a cost-per-click basis. And like Google and Overture, the higher the bid the more prominent the listing. But the similarities end here. DealTime is essentially a comparison search engine. And as such, it may generate more qualified traffic.
[Open In New Window] - How Much Should You Pay For A Click?
Date: 2002-12-05 Source: PromotionData.com
If you plan to start a web business or already have one but are not sure how to increase traffic and make money at the same time, you should consider a science-driven approach.
[Open In New Window] - Eight-Point Winter Overture Advertising Tune-Up
Date: 2002-11-22 Source: Search Engine Guide
As the pay-per-click ad industry has grown, so has competition amongst advertisers. Fortunately, campaign management interfaces are improving, which will help the detail-oriented advertiser who wants to work smarter get ahead of the pack.
[Open In New Window] - Overture adds Keyword Match Driver
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Date: 2002-11-12 Source: PromotionData.com
Match Driver sends what it determines to be relevant searches - to the advertiser’s site - not only based upon the advertiser’s chosen keywords, but based upon what Match Driver calculates could also be relevant to a site.
[Open In New Window] - A Closer Look at Overture's Auto Bid System
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Date: 2002-10-28 Source: SearchDay
Overture's Auto Bid program is designed to ensure that you do not pay more a penny more than necessary to get the top position for your search terms, but you need to understand the subtleties of the program to avoid unpleasant surprises.
[Open In New Window] - LookSmart: Fact or Fiction?
Date: 2002-10-25 Source: Search Engine Guide
Web sites needing qualified traffic are quietly feeding their addiction to clickthroughs with the help of search industry pariah LookSmart.
[Open In New Window] - Net companies revamp approaches to online advertising
Date: 2002-10-17 Source: USA Today
On the Internet at least, it seems that less is more. Paid listings are often equated to the yellow pages of a phone book: they are not loud or splashy but they are there to help whenever anyone goes looking for a taxi service or a carpet cleaner.
[Open In New Window] - Perfecting Paid Search Engine Listings
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Date: 2002-10-17 Source: SearchDay
Many companies are already 'buying their way to the top' of search engines. Most of these advertisers are now focused on optimizing their campaigns to improve traffic and conversion rates.
[Open In New Window] - Managing a Responsible Pay-Per-Click Campaign
Date: 2002-10-07 Source: AboutSearchEngines
Pay-Per-Click campaigns have some advantages over traditional search engine optimization. First of all, they require no changes to a current site's content or look to obtain top positions, just a willingness to pay.
[Open In New Window] - Overture Overages?
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Date: 2002-09-13 Source: ClickZ
Fact or fiction? There are rumblings on message boards that pay-per-click numbers might be artificially inflated. What's your experience?
[Open In New Window] - Google Out To Make a Buck?
Date: 2002-09-05 Source: Search Engine Guide
It's surprising to me that the reader would make a special effort to criticize the most trustworthy player in the space -- one which keeps its search results free of ads -- when there is so much sleaze out there that merits consideration.
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