- PPC Versus "Free" Listings: Which is Best?
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Date: 2002-08-27 Source: Search Engine Guide
Many wonder which is more worthwhile – a PPC or a traditional search engine listing. When all is said and done, there are distinct advantages of both of these different type listings. Each has a role to play in a well integrated Search Engine Marketing (SEM) campaign.
[Open In New Window] - Compare & Contrast: Ad Guidelines At Overture & Google
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Date: 2002-08-05 Source: The Search Engine Report
Those new to paid placement listings might assume that it's anything goes, but the reality is that paid listings have stricter guidelines than crawler-based results. A look at the editorial guidelines at Overture and Google, to better explain why they exist and how advertisers can be successful within them.
[Open In New Window] - LookSmart Extends Credits
Date: 2002-08-05 Source: The Search Engine Update
Last month was when LookSmart was going to cut off people who failed to "activate" accounts created for them when LookSmart moved all paid small business listings into its new cost-per-click LookListings Small Business program earlier this year. Now the company has backed away from the cutoff threat.
[Open In New Window] - Overture Says Forget CPC, What's Your ROI?
Date: 2002-07-01 Source: The Search Engine Report
Purchasing paid listings just got a whole lot more complicated -- or a lot more easier -- depending on your perspective, thanks to changes at Overture last week. The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads.
[Open In New Window] - An Overture Pay Per Click Search Engine Marketing Guide
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Date: 2002-05-28 Source: Search Engine Guide
There has been an abundance of research, statements, and news surrounding the effectiveness of pay per click (PPC) search engine marketing. Successful online marketing can be achieved through the use of Overture and other pay per click systems - with the right knowledge.
[Open In New Window] - Google AdWords: Sublime Poetry?
Date: 2002-05-13 Source: Search Engine Watch
A frustrated poet uses Google's AdWords program to not only lose money with his art, but as a clever way to test the effectiveness of keywords for search engine optimization efforts.
[Open In New Window] - LookSmart Answer Their Critics
Date: 2002-05-06 Source: Search Engine Guide
If you've read my article "LOOKs Can Be Deceiving", you know how I feel about LookSmart's decision to change from Paid Submission to Pay Per Click. One person who was very interested in the article was CEO of LookSmart Australia, Damian Smith. Mr. Smith contacted me and agreed to an exclusive interview to address some of the issues raised in the article.
[Open In New Window] - LookSmart Changes To Cost-Per-Click Listings
Date: 2002-05-06 Source: The Search Engine Report
Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites.
[Open In New Window] - LOOKs Can Be Deceiving
Date: 2002-04-22 Source: Search Engine Guide
Search engines and directories have done some pretty shifty things over the years, but never before have I seen such arrogance or disdain for customers as Looksmart have shown in the past two weeks.
[Open In New Window] - Google AdWords Select
Date: 2002-03-27 Source: Search Engine Guide
Users will like the fact that ads won't show up in results -- above or below the fold. They're clearly labeled "sponsored links" and are shown in rectangular boxes to the right of the page -- clearly an ad. These ads are targeted and should get clicks from motivated users.
[Open In New Window] - Up Close With Google AdWords
Date: 2002-03-04 Source: The Search Engine Report
What's in Google's new pay-per-click program for advertisers? A look at features, and how the implementation isn't really pay-per-click as we know it.
[Open In New Window] - Google Launches New Pay Per Click Ads Program
Date: 2002-02-21 Source: Search Engine Guide
Looks like Google is going to give Overture a run for their money with pay-per-click (PPC) ads, folks! Google's new "AdWords Select" program gives advertisers the opportunity to pay for their ads on a click-through basis, as opposed to an impression basis.
[Open In New Window] - Google adds pay-per-click AdWords
Date: 2002-02-20 Source: Pandia
Google is now challenging Overture in its core area, and a mighty challenge it is, indeed. Google is after all one of the most popular search sites on the Web, and as search engine marketing experts can tell you, it brings in a lot of visitors.
[Open In New Window] - Google Launches AdWords Select
Date: 2002-02-20 Source: Search Engine Watch
Google's new premium advertising program is poised to dramatically influence the paid placement game for all search engines, with positive implications for advertisers and searchers alike.
[Open In New Window] - Search Engines Future Forecast - SEO or PPC?
Date: 2001-12-06 Source: Search Engine Guide
After Yahoo! surprised everyone when they announced and implemented Overture's PPC listings on their results pages, there has been alot of talk about the SE's going to PPC. Gerhart examines these predictions, and gives reasons why they may not be entirely true.
[Open In New Window] - Yahoo Expands Paid Placement Listings
Date: 2001-12-03 Source: The Search Engine Report
Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month. Searchers need not be concerned that Yahoo is somehow selling out through the deal.
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