The Number One Rule of Pay-Per-Click
Date: 2005-05-09 Source: Search Engine Guide
Many small business owners don't understand that while they know how to set up a campaign, manage bids, and have even been able to see a rise in sales or leads, they are still breaking the number one rule of pay-per-click.
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The Golden Triangle and the Tarnished Dot
Date: 2005-04-04 Source: Search Engine Guide
In early March the eye-tracking firm Eyetools announced that it had “uncovered” search’s Golden Triangle. More interesting to me was a dot, but first we’ll review the triangle.
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Click Fraud: Problem and Paranoia
Date: 2005-03-11 Source: Wired
What can a victim of click fraud do? ...Contest the charges on your credit card as fraudulent. If enough merchants did it, they could enlist powerful allies: American Express, Visa and MasterCard, who would likely pressure the other search engines to do something about it. [Recommend Article] [Open In New Window]
What’s The Deal With "Other" PPC Search Engines?
Date: 2005-03-10 Source: Search Engine Guide
There is a lot of controversy going on regarding the actual conversions that 2nd tier search engines bring. However, you might wind up paying the same or even less per sale, as the bids are significantly lower on the 2nd Tier engine where it took 200 clicks to make 1 sale. [Recommend Article] [Open In New Window]
How Click Fraud Affects Pay Per Click Advertisers
Date: 2005-03-01 Source: Search Engine Guide
My personal recommendation would be to carefully monitor your own traffic using a third party service. It's an added cost, but if you spend several hundreds per month on PPC advertising, it'll be worth it. [Recommend Article] [Open In New Window]
Forecasting Paid Search Traffic
Date: 2005-02-24 Source: SearchDay
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns. [Recommend Article] [Open In New Window]
Click Fraud: What It Is, How to Fight It
Date: 2005-02-18 Source: ClickZ
There's a crisis brewing in this industry. Poor click quality has the potential to hit marketers hard and to negatively affect search engines. It manifests itself in many ways, including as network click fraud, competitive click fraud, and mislabeled traffic. [Recommend Article] [Open In New Window]
The Content Providers: How Much To Bid for Traffic?
Date: 2005-02-18 Source: Search Engine Guide
While many articles have been written on Pay Per Click ROI calculations for ecommerce providers, very little has been written for the content providers. This article will focus on how a content provider can determine how much to bid when running a pay per click campaign. [Recommend Article] [Open In New Window]
The Content Providers: How Much To Bid for Traffic?
Date: 2005-02-18 Source: Search Engine Guide
While many articles have been written on Pay Per Click ROI calculations for ecommerce providers, very little has been written for the content providers. This article will focus on how a content provider can determine how much to bid when running a pay per click campaign. [Recommend Article] [Open In New Window]
More lawsuits against publishers to come?
Date: 2005-02-15 Source: JenSense
As an advertiser, this means that less of my advertising budget will be going to pad the pockets of click fraud artists, and more will be going to true visitor clicks with the potential for conversions. [Recommend Article] [Open In New Window]
Keywords For Ad Buyers: Pay Up
Date: 2005-02-11 Source: BusinessWeek
E-Tailers also are researching how visitors navigate their sites and are working to better convert them into long-term customers. One way: customizing the e-tailer's ``landing page'' -- where the searcher is first directed -- to a specific keyword. That makes it easier for a customer to get the info she wants and more likely that she will buy. [Recommend Article] [Open In New Window]
Nonconverting Keywords and the Search Continuum, Part 1
Date: 2005-02-07 Source: ClickZ
Searchers who ultimately purchased a product online conducted some 13 searches before ever making the purchase. This means that for every single converting search term, there were 12 prior nonconverting searches -- searches that today, most PPC search advertisers would never consider bidding on due to poor post-click conversion performance. The implication is nonconverting terms have a greater value than search marketers currently ascribe to them. [Recommend Article] [Open In New Window]
Search Engine APIs: Right for You?
Date: 2005-02-04 Source: ClickZ
It's great the engines recognize that when billions of dollars a year flow through an auction marketplace, automated control APIs are a necessity, as they are on Wall Street. But like Wall Street, technology alone won't make you a millionaire. The right strategy, information, calculations, timing, and knowledge combine with technology to create winners. [Recommend Article] [Open In New Window]
