- Click Fraud: Problem and Paranoia
Date: 2005-03-11 Source: Wired
What can a victim of click fraud do? ...Contest the charges on your credit card as fraudulent. If enough merchants did it, they could enlist powerful allies: American Express, Visa and MasterCard, who would likely pressure the other search engines to do something about it. [Recommend Article] [Open In New Window] - Forecasting Paid Search Traffic
Date: 2005-02-24 Source: SearchDay
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns. [Recommend Article] [Open In New Window] - Keywords For Ad Buyers: Pay Up
Date: 2005-02-11 Source: BusinessWeek
E-Tailers also are researching how visitors navigate their sites and are working to better convert them into long-term customers. One way: customizing the e-tailer's ``landing page'' -- where the searcher is first directed -- to a specific keyword. That makes it easier for a customer to get the info she wants and more likely that she will buy. [Recommend Article] [Open In New Window] - Nonconverting Keywords and the Search Continuum, Part 1
Date: 2005-02-07 Source: ClickZ
Searchers who ultimately purchased a product online conducted some 13 searches before ever making the purchase. This means that for every single converting search term, there were 12 prior nonconverting searches -- searches that today, most PPC search advertisers would never consider bidding on due to poor post-click conversion performance. The implication is nonconverting terms have a greater value than search marketers currently ascribe to them. [Recommend Article] [Open In New Window] - Search Engine APIs: Right for You?
Date: 2005-02-04 Source: ClickZ
It's great the engines recognize that when billions of dollars a year flow through an auction marketplace, automated control APIs are a necessity, as they are on Wall Street. But like Wall Street, technology alone won't make you a millionaire. The right strategy, information, calculations, timing, and knowledge combine with technology to create winners. [Recommend Article] [Open In New Window] |