- Stupid Search Marketing Tricks
Date: 2005-02-01 Source: iMedia Connection
While search listings and marketing programs can be encouraged or forced to get smart, human nature will continue to prevail. That is, reaching out to people who can’t spell, think differently, or search irresponsibly can lead to big dividends if you do it right, but in order to effectively hunt and capture the stupid people you must first learn to think like your prey. [Recommend Article] [Open In New Window] - The Scourge of Click Fraud
Date: 2005-01-19 Source: straightupsearch.com
In the case of a Topic Spike though, there is often a news story, Internet rumor, or some other discussion going on that involves your term. Active and aggressive fraudsters will pick up on this and use the timing as an opportunity to assault your campaign. [Recommend Article] [Open In New Window] - Click Fraud: Somebody Is Cheating You
Date: 2005-01-11 Source: ClickZ
Click fraud is something of a ticking bomb and carries the same sort of reputation-besmirching potential as pop-ups and spam. If we address the issue now, we can get a handle on it before the industry panics. The last thing we need is yet another issue that causes people to lose confidence in online advertising. [Recommend Article] [Open In New Window] - Eight Months of Click Fraud in Oregon
Date: 2004-12-13 Source: ClickZ
"I recognize three aspects to click fraud nowadays," Squire said. "It's bigger than most people realize. It's hard for your average person to understand. And, for larger advertisers at least, it's easy to ignore. But for local advertisers like Hendison, the difference between being cash flow positive versus negative could be the result of a single individual attempting to defraud them..." [Recommend Article] [Open In New Window] - Daily Budget Caps Versus Active Management
Date: 2004-11-05 Source: ClickZ
Don't leave your pay-per-click (PPC) search marketing campaign's success to chance. Take control of the listings. Use a profit and ROI strategy to spend in the most efficient manner. If you employ budget cap settings in the engines, use them as a fail-safe or when testing new campaign segments. They're not the best way to keep spending at the right level. [Recommend Article] [Open In New Window] |