Keyword Price Dip Reveals Seasonal and Industry-Specific Volatility
Date: 2005-02-03 Source: ClickZ
Keyword prices dropped an average of 3 percent in January after the end of the 2004 holiday shopping season, but prices in certain vertical categories fluctuated even more dramatically. That's according to search engine marketing (SEM) firm Fathom Online's study of keyword pricing in nine industries. [Recommend Article] [Open In New Window]
Stupid Search Marketing Tricks
Date: 2005-02-01 Source: iMedia Connection
While search listings and marketing programs can be encouraged or forced to get smart, human nature will continue to prevail. That is, reaching out to people who can’t spell, think differently, or search irresponsibly can lead to big dividends if you do it right, but in order to effectively hunt and capture the stupid people you must first learn to think like your prey. [Recommend Article] [Open In New Window]
Adding Value to AdWords Advertising
Date: 2005-01-25 Source: Search Engine Guide
Starting this week, Google appears to be taking steps to radically improve their relationship with their clients by offering advertisers more control over their AdWords campaigns. [Recommend Article] [Open In New Window]
Google to provide AdWords API to Advertisers
Date: 2005-01-21 Source: SiliconValleyWatcher.com
Google is about to announce technology that will allow its advertisers unprecedented levels of control over when, where, and who can view their advertising on Google search pages and those of Google partner web sites. [Recommend Article] [Open In New Window]
The Scourge of Click Fraud
Date: 2005-01-19 Source: straightupsearch.com
In the case of a Topic Spike though, there is often a news story, Internet rumor, or some other discussion going on that involves your term. Active and aggressive fraudsters will pick up on this and use the timing as an opportunity to assault your campaign. [Recommend Article] [Open In New Window]
Hundreds of retailers spend $50K-plus a month on paid search, SEM firm says
Date: 2005-01-14 Source: InternetRetailer.com
Paid search just keeps getting more popular with online marketers. Approximately 350 to 500 U.S. retailers are now each spending $50,000 or more per month on pay-per-click, paid-search programs, in keyword campaigns that represent anywhere from 3,000 to 5,000 words each, estimates search engine marketing provider Efficient Frontier Inc. [Recommend Article] [Open In New Window]
Click Fraud: Somebody Is Cheating You
Date: 2005-01-11 Source: ClickZ
Click fraud is something of a ticking bomb and carries the same sort of reputation-besmirching potential as pop-ups and spam. If we address the issue now, we can get a handle on it before the industry panics. The last thing we need is yet another issue that causes people to lose confidence in online advertising. [Recommend Article] [Open In New Window]
Google and Overture Define Click Fraud
Date: 2004-12-30 Source: ClickZ
ClickZ News asked experts at Google and Overture how the two leading search engines define click fraud, and what proprietary mechanisms they have in place to protect advertisers against it. [Recommend Article] [Open In New Window]
Eight Months of Click Fraud in Oregon
Date: 2004-12-13 Source: ClickZ
"I recognize three aspects to click fraud nowadays," Squire said. "It's bigger than most people realize. It's hard for your average person to understand. And, for larger advertisers at least, it's easy to ignore. But for local advertisers like Hendison, the difference between being cash flow positive versus negative could be the result of a single individual attempting to defraud them..." [Recommend Article] [Open In New Window]
Search Strategies for the Holidays
Date: 2004-12-08 Source: iMedia Connection
How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused. [Recommend Article] [Open In New Window]
Google CFO: Fraud a big threat
Date: 2004-12-03 Source: cnnmoney
"I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model," Google Chief Financial Officer George Reyes said Wednesday. [Recommend Article] [Open In New Window]
Will Google Ban Affiliate Bidding?
Date: 2004-11-16 Source: Traffick
Google has some tough politics to juggle at this juncture. The "affiliate folks" who are being asked to stop choking AdWords with dictionaries full of words are also the same "folks" that help Google generate so much revenue. [Recommend Article] [Open In New Window]
Search Strategies for the Holidays
Date: 2004-11-11 Source: iMedia Connection
How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused. [Recommend Article] [Open In New Window]
Daily Budget Caps Versus Active Management
Date: 2004-11-05 Source: ClickZ
Don't leave your pay-per-click (PPC) search marketing campaign's success to chance. Take control of the listings. Use a profit and ROI strategy to spend in the most efficient manner. If you employ budget cap settings in the engines, use them as a fail-safe or when testing new campaign segments. They're not the best way to keep spending at the right level. [Recommend Article] [Open In New Window]
