- Search Marketing Beyond Google and Overture
Date: 2004-11-04 Source: SearchDay
When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities.
[Open In New Window] - Fraud, Schmaud
Date: 2004-10-20 Source: Traffick
It's official: click fraud is now a "scourge". Of course it exists, but the extent of the problem is being blown out of proportion.
[Open In New Window] - Advanced Match Bidding on Overture
Date: 2004-10-08 Source: ClickZ
In Overture's system, standard match is always displayed first. Do your keyword expansion homework and use actual searches in your broad match to create new listings in Overture, and you can bid what you want, change creative, and very specifically manage a listing to your objectives.
[Open In New Window] - PPC advertising is big – and so is PPC click fraud
Date: 2004-09-27 Source: InternetRetailer.com
As PPC online advertising increases, so does click thievery—attempts by fraudulent operators to prey on PPC advertising for their own benefit. Based on the experience of clients over the past two years, as much as 50% of PPC advertising in some very competitive categories may be attributable to click fraud, says Dimitri Eroshenko, CEO of web analytics firm Clicklab.
[Open In New Window] - Paid Contextual Advertising Driving Search Towards Personalization
Date: 2004-09-23 Source: Search Engine Guide
There have been recent articles stating that contextual advertising is beginning to flat-line. Speculation that the sector is starting to dry up is more likely an indicator that a new twist or innovation on content delivery is necessary than it is that advertisers have gone sour on the concept. It is a short step from keyword targeted advertising to content delivered based on information gathered about your personal preferences.
[Open In New Window] - Searching for Continued Growth
Date: 2004-09-23 Source: iMedia Connection
Ramsey thinks that what can really drive local search is "pay per call." He says that many small mom and pop operations still don't have Web ssites, but "if you're engaged in a program so that you're paying to get a call on an 800 number, that can really take off."
[Open In New Window] - Search's Space Race
Date: 2004-08-20 Source: ClickZ
...what's required is a solid PPC strategy that adapts to a changing marketplace, as well as accurate and timely data to allow you to make the right decisions at the right time.
[Open In New Window] - Lost Per Click: Search Advertising & Click Fraud
Date: 2004-07-29 Source: SearchDay
Click fraud -- the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click -- is emerging as an important concern for search engine marketers.
[Open In New Window] - Requiem for Direct Metrics
Date: 2004-07-27 Source: iMedia Connection
This study shattered several myths in search: paid ads are ignored by users, no one clicks on paid listings because they are viewed as "ads" and you can’t impact brand awareness with simple text listings. With these achievements, I still have at least one or two unanswered questions.
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