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Home : Search Engine Marketing : Pay Per Click : Page 4

 

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  • Advanced Match Bidding on Overture
    Date: 2004-10-08  Source: ClickZ
    In Overture's system, standard match is always displayed first. Do your keyword expansion homework and use actual searches in your broad match to create new listings in Overture, and you can bid what you want, change creative, and very specifically manage a listing to your objectives.
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  • PPC advertising is big – and so is PPC click fraud
    Date: 2004-09-27  Source: InternetRetailer.com
    As PPC online advertising increases, so does click thievery—attempts by fraudulent operators to prey on PPC advertising for their own benefit. Based on the experience of clients over the past two years, as much as 50% of PPC advertising in some very competitive categories may be attributable to click fraud, says Dimitri Eroshenko, CEO of web analytics firm Clicklab.
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  • Paid Contextual Advertising Driving Search Towards Personalization
    Date: 2004-09-23  Source: Search Engine Guide
    There have been recent articles stating that contextual advertising is beginning to flat-line. Speculation that the sector is starting to dry up is more likely an indicator that a new twist or innovation on content delivery is necessary than it is that advertisers have gone sour on the concept. It is a short step from keyword targeted advertising to content delivered based on information gathered about your personal preferences.
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  • Searching for Continued Growth
    Date: 2004-09-23  Source: iMedia Connection
    Ramsey thinks that what can really drive local search is "pay per call." He says that many small mom and pop operations still don't have Web ssites, but "if you're engaged in a program so that you're paying to get a call on an 800 number, that can really take off."
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  • Search's Space Race
    Date: 2004-08-20  Source: ClickZ
    ...what's required is a solid PPC strategy that adapts to a changing marketplace, as well as accurate and timely data to allow you to make the right decisions at the right time.
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  • Requiem for Direct Metrics
    Date: 2004-07-27  Source: iMedia Connection
    This study shattered several myths in search: paid ads are ignored by users, no one clicks on paid listings because they are viewed as "ads" and you can’t impact brand awareness with simple text listings. With these achievements, I still have at least one or two unanswered questions.
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