- Overture vs. Google AdWords
Date: 2004-07-19 Source: Search Engine Guide
I am perplexed as to why the Overture campaign is working better. We track the campaigns on the basis of online forms from their respective landing pages, and Overture brings in twice as many form inquiries. Is Google slipping in their performance and ability to deliver? [Recommend Article] [Open In New Window] - Overture Launches Local Match
Date: 2004-06-28 Source: Search Engine Guide
In a marketplace quickly shifting emphasis toward local search and online yellow page style advertising abilities, pay-per-click advertising giant Overture has announced plans to launch their new Local Match program. [Recommend Article] [Open In New Window] |