Click me! Click me! The Web as a marketing device
Date: 2004-07-26 Source: Minnesota Lawyer
Developments like “pay-per-click advertising” are no panacea for lawyer marketing. Indeed, they risk creating an overall climate that could lead to reduced trust in lawyers in general and reinforce some popular stereotypes about lawyers. [Recommend Article] [Open In New Window]
Exposing click fraud
Date: 2004-07-19 Source: News.com
Some marketing executives estimate that up to 20 percent of fees in certain advertising categories continue to be based on nonexistent consumers in today's search industry. [Recommend Article] [Open In New Window]
Overture vs. Google AdWords
Date: 2004-07-19 Source: Search Engine Guide
I am perplexed as to why the Overture campaign is working better. We track the campaigns on the basis of online forms from their respective landing pages, and Overture brings in twice as many form inquiries. Is Google slipping in their performance and ability to deliver? [Recommend Article] [Open In New Window]
Search-Style Ads Lift Brand Awareness, Study Says
Date: 2004-07-15 Source: ClickZ
Contrary to generally held industry beliefs, sponsored text advertising does work for a number of branding objectives, according to a massive study by the Interactive Advertising Bureau (IAB) and Nielsen//NetRatings released Wednesday. [Recommend Article] [Open In New Window]
Overture Launches Local Match
Date: 2004-06-28 Source: Search Engine Guide
In a marketplace quickly shifting emphasis toward local search and online yellow page style advertising abilities, pay-per-click advertising giant Overture has announced plans to launch their new Local Match program. [Recommend Article] [Open In New Window]
Efficient Frontier Takes Holistic Approach to Keyword Search Bidding
Date: 2004-06-23 Source: MediaDailyNews
Rather than executing bids based on predetermined pricing parameters for separate keywords, the system acts on a more aggregate level, anticipating overall campaign returns for all keywords across all search engines, and automatically choosing the most effective bid strategy. [Recommend Article] [Open In New Window]
Use Caution when Going Broad with Overture and Google
Date: 2004-06-23 Source: SearchDay
Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness. [Recommend Article] [Open In New Window]
The Art of Bid Management
Date: 2004-05-17 Source: Search Engine Guide
In order to use bid management software to its maximum potential you MUST have an intimate understanding of who your customer is and what they expect from your site. [Recommend Article] [Open In New Window]
AdSense Makes Much More Sense
Date: 2004-05-07 Source: ClickZ
It didn't surprise me AdSense's targeting ability would get better over time. What did surprise me is how much better AdSense conversions have become over the last month or so. [Recommend Article] [Open In New Window]
Campaign Optimization Under Google's Smart Pricing
Date: 2004-04-09 Source: ClickZ
Google recently announced a new automated click-discounting system for AdSense. The "Smart Pricing" system will adjust Google's click prices for some contextual clicks. If your contextual ad campaigns didn't work in the past, it's time for a fresh look with Smart Pricing. [Recommend Article] [Open In New Window]
Ass-Backwards SEM
Date: 2004-03-22 Source: ClickZ
Online marketers are so busy fiddling with PPC search advertising campaigns, they've lost sight of their bigger problem: Web sites with low conversion rates. [Recommend Article] [Open In New Window]
Kanoodle Joins Contextual Advertising Fray
Date: 2004-03-18 Source: SearchDay
What makes Kanoodle's ContextTarget program unique is that advertisers can choose where they want their ads to appear by selecting specific categories. Currently, Overture and AdSense do not allow that level of control. [Recommend Article] [Open In New Window]
Paid-search requires constant vigilance
Date: 2004-02-10 Source: newmediazero
While advertisers are beginning to recognise and exploit the benefits of paid inclusion in search engine listings, the unique characteristics of the activity call for a different approach to campaign management. [Recommend Article] [Open In New Window]
