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SUB-CATEGORIES:   Related Forum Threads (11) LINKS:  Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>] Dayparting - What's all the Fuss? Date: 2004-02-06  Source: About Web Search The last six months has seen a rise in talk of dayparting in regards to pay-per-click campaigns, but many Web site owners still don't have a solid grasp on what dayparting is and how it works. Get an overview of what dayparting is and how it works in this featured article. [Recommend Article] [Open In New Window] PPC for Beginners Part Two Date: 2004-02-05  Source: About Web Search Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular, Google AdWords and Overture. [Recommend Article] [Open In New Window] SuperPages.com's PPC Play Date: 2004-02-05  Source: InternetNews.com On March 1, a redesigned version of Verizon's SuperPages.com online business listings goes live. It will change not only how users get results but the results they get: For the first time, SuperPages.com listings will feature its own pay-per-click advertisers at the top of each page. [Recommend Article] [Open In New Window] Separating Search and Contextual Inventory Date: 2004-01-30  Source: ClickZ Overture now allows marketers to bid for contextual and search inventory separately. How should you cope with yet another major search engine change? [Recommend Article] [Open In New Window] Day of Reckoning in Search Engine Advertising Date: 2004-01-14  Source: SearchDay Overture's announcement that it plans to separate contextual advertising from regular search results has garnered kudos from the search engine marketing community. Will Google follow suit? [Recommend Article] [Open In New Window] Preparing up for the pay-per-click boom Date: 2004-01-14  Source: newmediazero Overture, as part of Yahoo!, now has a greater drive to beat Google, since Yahoo! feels Google has stolen its rightful place as the first port of call for online search. Moreover, whereas before one of the two PPC platforms was a behind-the-scenes operator, they are now both prime consumer-facing brands. The PPC market will only get more interesting. [Recommend Article] [Open In New Window] The Graphical Search Divide Date: 2004-01-14  Source: InternetNews.com One unknown that's generated considerable buzz of late is graphical sponsored listings. Would marketers do well to add images and richer visual elements to their paid search results? Would doing so increase the branding effectiveness of search marketing? [Recommend Article] [Open In New Window] A perfect storm for pay-per-click? Date: 2004-01-13  Source: News.com Left unchecked, advertisers will, at a point, abandon PPC if they lose their trust in the process and begin to feel like victims in waiting. [Recommend Article] [Open In New Window] Search Engine Contextual Ads Gain Momentum Date: 2003-12-23  Source: SearchDay A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. [Recommend Article] [Open In New Window] Connecting Offline Sales to SEM: A Case Study Date: 2003-12-15  Source: ClickZ Think someone's spending crazy amounts on a keyword? Maybe she's driving sales offline. [Recommend Article] [Open In New Window] Pay Per Click Search Engine Advertising: Smart Campaign Management Tips  pop Date: 2003-12-02  Source: Search Engine Guide Don't get into an emotional bidding war if you lose a top ranking. It's much smarter to look for new and cheaper keywords. Cast your net broadly and you'll save money. [Recommend Article] [Open In New Window] Dayparts & Other Search Engine Paid Listings Evolutions Date: 2003-11-25  Source: SearchDay When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. [Recommend Article] [Open In New Window] It's Good to Compete With Your Affiliates in PPC Search Date: 2003-11-17  Source: ClickZ Interactive marketing's most counterintuitive idea? Encourage your affiliates to compete against you. [Recommend Article] [Open In New Window] Partner Traffic: The Good, the Bad, and the Ugly Date: 2003-11-11  Source: Traffick Lately my increased fixation on raw referral data on paid clicks has shown me what amounts to a very old movie: streams of junk traffic from obviously low-quality partners. Some might call it fraud. In any case, it isn't what I and my clients signed up for when we decided to pay for ad space, that's for sure. This movie has been showing repeatedly since GoTo launched years ago. [Recommend Article] [Open In New Window] Google's Regional Targeting Power Date: 2003-10-31  Source: ClickZ Strategies and tactics you can employ to leverage the additional power of regional targeting. [Recommend Article] [Open In New Window] To Place Ads, Google Searches For Best Bidders Date: 2003-10-30  Source: Yahoo! News As Google prepares to become a public company next year, there is no telling which competitor might be lurking at the back of the Internet auction market, preparing to snipe a piece of its success. [Recommend Article] [Open In New Window] New Developments In Local Search: Part 2 Date: 2003-10-29  Source: ClickZ Chuck the Yellow Pages! Search engines are bringing search local. Who's doing what, and how SEM will change. [Recommend Article] [Open In New Window] Local Search Part 3: Google Gets Local With AdWords Date: 2003-10-28  Source: SearchDay Google's new regional targeting feature for AdWords lets advertisers target their ads to any of 210 specific local regions in the US. Third part of a continuing series on local searching. [Recommend Article] [Open In New Window] Google Launches Local Search Targeting For AdWords; Buys Sprinks Date: 2003-10-24  Source: SearchDay Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those searching from specific local areas in the United States. [Recommend Article] [Open In New Window] Think Negative Date: 2003-10-17  Source: ClickZ When the objective is not to display your ad, the negative match is your friend. How to select and deploy negative terms for Google and Overture campaigns, and XML paid inclusion. [Recommend Article] [Open In New Window] Contextual Advertising, Part 2 of 2 Date: 2003-10-13  Source: ClickZ This week we continue the discussion, covering publisher relationships and the conversion equation. How does the existence of a contextual ad unit and marketplace improve publishers' fates (and fortunes)? How will it benefit advertisers? [Recommend Article] [Open In New Window] Approach to Ad-Tracking Sets Google Apart Date: 2003-10-12  Source: Traffick As it is now, most advertisers are blindly throwing money at any and all related search phrases. But, when advertisers know exactly which terms generate the clicks, will they scale back all others and focus instead on those that generate the most clicks? [Recommend Article] [Open In New Window] New Google and LookSmart Tools: A User's Guide Date: 2003-10-10  Source: ClickZ The Whats, Whys, Hows and Benefits of new features and enhancements. [Recommend Article] [Open In New Window] Get More Out of Pay Per Click Advertising by Measuring ROI Date: 2003-10-09  Source: About Web Search Elisabeth Olsmeloski of Beyond Ink reviews ClickTracks 4.0 and the impact that it can have on ROI analysis for your Web site. [Recommend Article] [Open In New Window] Google bolsters advertising tools Date: 2003-10-09  Source: News.com The search company augments its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. [Recommend Article] [Open In New Window]   Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>]