- Google Rolls Out Keyword Conversion Tool
Date: 2003-10-09 Source: InternetNews.com
The new conversion-tracking tool is free to advertisers, allowing them to insert a line of JavaScript into their Web pages to track whether users arriving via keywords convert. In addition to purchase conversion, advertisers can track if a user signs up for a newsletter, views certain pages, or qualifies as a sales lead by giving contact information. As an additional benefit, advertisers can have the value of each conversion sent back to Google and included in their reports.
[Open In New Window] - Text ads bring in the cash
Date: 2003-09-19 Source: Pandia
It is ironic that in the age of high tech wizardry it was the plain text ad that ultimately saved the search industry -- text ads disguised as search results that is.
[Open In New Window] - Online Advertisers Say "Good Riddance" to August from Hell
Date: 2003-09-03 Source: Traffick
Most online advertisers have so little to go on about past seasonal patterns that it's really been tough to say whether the August slump is normal for their business. And those who are doing little post-click tracking are on shaky ground when they guess about apparent drop-offs in conversion rates from various sources. Boring as it may sound, e-commerce is increasingly data-driven, and even small companies have no excuse for flying blind.
[Open In New Window] - Switchboard Rolls Out Paid Link Program
Date: 2003-08-25 Source: InternetNews.com
LocalClicks allows advertisers to purchase transactional links on their listings. For example, a local car dealership could pay for links to pages on its Web site that let people sign up for a test drive or see a new car model. The program also allows advertisers to buy links on non-commercial listings. A flower shop, for example, could buy a link on a hospital listing. Advertisers only pay when a user clicks on the links.
[Open In New Window] - Contextual Ad Debate Rouses Critics
Date: 2003-08-21 Source: siliconvalley.internet.com
Google, Overture and Sprinks are putting a lot of money in inventory opportunities beyond search, but analysts say customers need to closely monitor their campaigns.
[Open In New Window] - Trademarks cast shadow on paid search
Date: 2003-08-20 Source: News.com
Netflix built its popular Internet DVD rental store on the backs of small online marketing partners. Now it's concerned that those same affiliates are infringing its trademark in the hottest marketing channel on the Web: keyword-search advertising.
[Open In New Window] - GO TOAST Unveils 'Power Rules'
Date: 2003-08-18 Source: Pay Per Click Analyst
GO TOAST unveiled today a powerful new set of online bid management rules designed to give advertisers maximum control of their online marketing campaigns.
[Open In New Window] - Pay-Per-Clicks... One Way to Boost Traffic to Your Web Site
Date: 2003-08-18 Source: Search Engine Guide
With literally hundreds of choices, how do you pick the pay-per-click engine with the best visibility that has the potential of giving you a higher return on your investment? And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate?
[Open In New Window] - Does advertising in PPC search engines really work?
Date: 2003-08-13 Source: PromotionData.com
It all comes down to your visitor/sales conversion rate and the price of your products. To determine the usefulness of bidding on pay per click search engines, you must constantly monitor your bids. Only then you can know if PPC advertising works for your site.
[Open In New Window] - Google ads now self-serve
Date: 2003-08-07 Source: News.com
Thursday, the company launches new features for those who sign up for AdSense online, including preset color palettes to coordinate colors for the Web sites and the ads, automatic user feedback mechanisms, and reporting tools that tell participants their click-through rates and how much money they've made at any given time.
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