- PPC 2.0: Delivering more clicks to purchasing opportunities
Date: 2003-08-05 Source: AlwaysOn
While clearly superior to impression based advertising models, current pay per click models generally fall short in the areas of context, relevance and persistency. This is actually good news, because it suggests that the current $2B revenue opportunity is just the tip of the iceberg, waiting for the proper enhancements to expose the rest of the ‘berg. [Recommend Article] [Open In New Window] - Geo-Targeting Pay Per Click Ads
Date: 2003-08-04 Source: Search Engine Guide
The beauty of the pay per click model is that they do provide targeted visitors to advertisers willing to invest the extra dollar for qualified prospects. Going one step further and filtering search engine users according to their country or state for advertisers is nothing short of spectacular from an advertiser's point of view. [Recommend Article] [Open In New Window] - Paid Search Handbook (Part I)
Date: 2003-06-27 Source: SmallBusinessComputing.com
Based on what I've been hearing from other interactive marketers, one of the initial problems media buyers face is determining which of the industry's dozens of paid search listing providers to partner with. [Recommend Article] [Open In New Window] - Creating an Effective Pay-Per-Click Campaign
Date: 2003-06-23 Source: PromotionData.com
Pay-per-click search engines may not be the cheapest way to promote your online business, but they can be a very effective part of your overall marketing plan. Remember that it's not how much you spend that's so important, but rather how much return you get on your investment! [Recommend Article] [Open In New Window] - You looking at me?
Date: 2003-05-14 Source: Independent.co.uk
For users, contextual advertising has some very real benefits: it's less obtrusive, less distracting, more relevant, and less likely to hold you up while you're trying to complete the task you logged on to do. In fact, it may help you to accomplish it. [Recommend Article] [Open In New Window] |