- PPC 2.0: Delivering more clicks to purchasing opportunities
Date: 2003-08-05 Source: AlwaysOn
While clearly superior to impression based advertising models, current pay per click models generally fall short in the areas of context, relevance and persistency. This is actually good news, because it suggests that the current $2B revenue opportunity is just the tip of the iceberg, waiting for the proper enhancements to expose the rest of the ‘berg.
[Open In New Window] - Geo-Targeting Pay Per Click Ads
Date: 2003-08-04 Source: Search Engine Guide
The beauty of the pay per click model is that they do provide targeted visitors to advertisers willing to invest the extra dollar for qualified prospects. Going one step further and filtering search engine users according to their country or state for advertisers is nothing short of spectacular from an advertiser's point of view.
[Open In New Window] - If You Liked the Web Page, You'll Love the Ad
Date: 2003-08-04 Source: The New York Times
As other search companies develop paid search capabilities of their own, Overture and Google will have plenty of competition, analysts predict. Indeed, they already face competition, most notably from Sprinks, part of the About Inc. unit of Primedia.
[Open In New Window] - Are YOU getting your Money's Worth When Buying PPC Traffic?
Date: 2003-07-22 Source: Search Engine Guide
If you don't set up some sort of tracking system, you'll never know if your keyword purchases are really working for you. And if you don't know if they're working for you, you won't be able to make an educated decision on whether or not to discard a keyword campaign, expand it, choose different keywords, etc.
[Open In New Window] - Paid Search Handbook (Part I)
Date: 2003-06-27 Source: SmallBusinessComputing.com
Based on what I've been hearing from other interactive marketers, one of the initial problems media buyers face is determining which of the industry's dozens of paid search listing providers to partner with.
[Open In New Window] - How to boost your AdSense revenue
Date: 2003-06-26 Source: AssociatePrograms.com
Look out, affiliate merchants! I believe AdSense will have a huge impact on the affiliate marketing industry. Weak affiliate merchants will die faster than ever and big ad networks are going to lose customers fast.
[Open In New Window] - Google's new AdSense program
Date: 2003-06-25 Source: PromotionData.com
If you have a low-traffic site and have a hard time selling advertising on your site, then Google's new advertising program may be the right choice for you.
[Open In New Window] - Creating an Effective Pay-Per-Click Campaign
Date: 2003-06-23 Source: PromotionData.com
Pay-per-click search engines may not be the cheapest way to promote your online business, but they can be a very effective part of your overall marketing plan. Remember that it's not how much you spend that's so important, but rather how much return you get on your investment!
[Open In New Window] - Market Your Website Around Your Budget
Date: 2003-06-20 Source: Web Host directory
Pay per click search engines certainly take their place in the arena of Internet marketing. But what place they take in developing your marketing campaign needs to be considered.
[Open In New Window] - You looking at me?
Date: 2003-05-14 Source: Independent.co.uk
For users, contextual advertising has some very real benefits: it's less obtrusive, less distracting, more relevant, and less likely to hold you up while you're trying to complete the task you logged on to do. In fact, it may help you to accomplish it.
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