- FindWhat Raises Bid Price
Date: 2003-04-17 Source: InternetNews.com
Paid listings company FindWhat.com announced Thursday that it would raise its minimum bid price for keywords from 1 cent to 5 cents, following the lead of industry leader Overture Services, which recently upped its own minimum bid.
[Open In New Window] - Beyond ROI, Pursuing Profit
Date: 2003-03-28 Source: ClickZ
Only crazies would spend money on something with a negative return. Looking at some CPC prices out there these days, some crazies must be in our midst.
[Open In New Window] - Contextual Advertising in Context, Part 1
Date: 2003-03-19 Source: ClickZ
There are a variety of players in the contextual advertising space. Google's just the new kid on the block. The company's giant stature in Web search may turn it into a major contender in contextual advertising, however.
[Open In New Window] - Managing a Responsible Pay-Per-Click Campaign
Date: 2003-03-17 Source: Search Engine Guide
It is crucial to the success of the campaign that you pay a reasonable price for each visitor, that each visitor is highly targeted, and that you monitor your positions to maintain your exposure over time.
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