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Home : Search Engine Marketing : Pay Per Click : Page 9

 

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  • FindWhat Raises Bid Price
    Date: 2003-04-17  Source: InternetNews.com
    Paid listings company FindWhat.com announced Thursday that it would raise its minimum bid price for keywords from 1 cent to 5 cents, following the lead of industry leader Overture Services, which recently upped its own minimum bid.
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  • Beyond ROI, Pursuing Profit
    Date: 2003-03-28  Source: ClickZ
    Only crazies would spend money on something with a negative return. Looking at some CPC prices out there these days, some crazies must be in our midst.
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  • Contextual Advertising in Context, Part 1
    Date: 2003-03-19  Source: ClickZ
    There are a variety of players in the contextual advertising space. Google's just the new kid on the block. The company's giant stature in Web search may turn it into a major contender in contextual advertising, however.
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  • Managing a Responsible Pay-Per-Click Campaign
    Date: 2003-03-17  Source: Search Engine Guide
    It is crucial to the success of the campaign that you pay a reasonable price for each visitor, that each visitor is highly targeted, and that you monitor your positions to maintain your exposure over time.
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