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SUB-CATEGORIES:   Related Forum Threads (11) LINKS:  Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>] Managing a Pay-Per-Click Search Engine Marketing Campaign Date: 2003-05-13  Source: SearchDay How do you choose a firm to manage your pay-per-click (PPC) search engine marketing campaign? The CEOs of four well-known search marketing firms offered valuable insights and tips on making the choice. [Recommend Article] [Open In New Window] Overture Ads' Effect on Google Rankings Date: 2003-05-08  Source: Search Engine Guide Does Google give me a higher ranking because of my thousands of terms in Overture and all the links that would come from there? Or just from regular sites that link to me? [Recommend Article] [Open In New Window] Auto-bidding on FindWhat Date: 2003-05-01  Source: Web-Cite Exposure An Overture copy-cat feature... but don't try budget busting there! [Recommend Article] [Open In New Window] Google AdWords: Best Practices Date: 2003-04-25  Source: ClickZ AdWords is the future -- learn how to use it. Tips for getting started and getting better campaign results. [Recommend Article] [Open In New Window] Contextual Advertising: The Consumer's Point of View Date: 2003-04-24  Source: ClickZ Don't write off contextual advertising altogether, but don't forget due diligence, either. [Recommend Article] [Open In New Window] Pay-Per-Click Strategies for Search Engine Marketers - Part 5 Date: 2003-04-24  Source: searchengineblog.com OK. Onto the juicy stuff. Without giving the game away, what hot tips do you have for search engine marketers? How can they outperform the casual PPC advertiser? [Recommend Article] [Open In New Window] Shooting the Moon and Budget Busting with Overture's Auto-bidding Date: 2003-04-24  Source: Web-Cite Exposure Spend your competitor's budget with their consent! It's pay-per-click as blood-sport. [Recommend Article] [Open In New Window] Contextual Ads: A Media Buyer's Point of View Date: 2003-04-17  Source: ClickZ If you're not considering contextual ads, perhaps you should take a look. [Recommend Article] [Open In New Window] FindWhat Raises Bid Price Date: 2003-04-17  Source: InternetNews.com Paid listings company FindWhat.com announced Thursday that it would raise its minimum bid price for keywords from 1 cent to 5 cents, following the lead of industry leader Overture Services, which recently upped its own minimum bid. [Recommend Article] [Open In New Window] Pay-Per-Click Strategies for Search Engine Marketers - Part 4 Date: 2003-04-11  Source: searchengineblog.com This week: which suppliers should you go with, and what suppliers could do to improve their services. [Recommend Article] [Open In New Window] Manufacturer Tests Launching 3 Different Sites & PPC Ads to Improve Circuit Board Sales Date: 2003-04-09  Source: B2BMarketingBiz.com But how do you drive traffic to not one but three different sites without breaking the budget? Schnyder decided to focus on search marketing. [Recommend Article] [Open In New Window] PPC Management, Inc. and ConversionRuler.com Launch Bid Management and ROI Tracking Solution Date: 2003-04-09  Source: PPC Management Press Release By combining PPC Management’s desktop application to manage pay-per- click search engine keyterm bids with ConversionRuler’s click-through tracking, marketers can now track the results of their promotional efforts literally down to the penny. [Recommend Article] [Open In New Window] Putting the End of Overture's Penny-Bid Grandfathering in Perspective Date: 2003-04-09  Source: Traffick A process of natural selection is endemic to a keyword auction. Some business models will be able to sustain high bids; others will either have to change their model or find another type of advertising (or get a day job). [Recommend Article] [Open In New Window] Survey Results on Google's New 'Content Targeted' Ads: Low Clicks, Iffy Conversions Date: 2003-04-07  Source: ContentBiz.com Over the past three weeks, many MarketingSherpa readers have written in to share their results with Google's new ad option -- so-called Content Targeted campaigns. We started to notice a discrepancy between the rave reviews Google's PR gave itself, and the actual data we got from users. [Recommend Article] [Open In New Window] Pay-Per-Click Strategies for Search Engine Marketers - Part 3 Date: 2003-04-04  Source: searchengineblog.com We pick up this week on the topic of keyword selection.... [Recommend Article] [Open In New Window] CPC (Cost-per-click) Search Engines - where to list? Date: 2003-03-31  Source: nzbase.com Finding the engine with the best reporting, support and traffic quality controls weighed against the actual CPC value of key terms is the challenge. [Recommend Article] [Open In New Window] Beyond ROI, Pursuing Profit Date: 2003-03-28  Source: ClickZ Only crazies would spend money on something with a negative return. Looking at some CPC prices out there these days, some crazies must be in our midst. [Recommend Article] [Open In New Window] Pay-Per-Click Strategies for Search Engine Marketers - Part 2 Date: 2003-03-28  Source: searchengineblog.com This week: the similarities between PPC and SEO, and we begin to look at how to approach PPC on behalf of clients. [Recommend Article] [Open In New Window] Contextual Advertising In Context, Part 2: Google Goes Beyond Search Date: 2003-03-26  Source: ClickZ From a business perspective, Google must remain competitive. If competitors expand their search-oriented paid listings into the contextual space, Google needs to as well, to please both advertisers and portal partners. [Recommend Article] [Open In New Window] Keywords are the Keys to Pay Per Click Success Date: 2003-03-25  Source: PromotionData.com The most overwhelming reason to avoid premium keywords is that you can acheive the same results at an extreme fraction of the cost. [Recommend Article] [Open In New Window] Retailers overspend on search-based marketing, Forrester says Date: 2003-03-24  Source: InternetRetailer To spend more effectively, retailers should limit pricier spending at major engines where bidding drives up the price on top keywords to specific strategic activities, and they should put more resources into the more qualifying comparison shopping sites. [Recommend Article] [Open In New Window] Pay-Per-Click Strategies for Search Engine Marketers Date: 2003-03-21  Source: searchengineblog.com Why should you undertake PPC? What tactics should you use? How do you get the most out of your PPC campaigns? [Recommend Article] [Open In New Window] Contextual Advertising in Context, Part 1 Date: 2003-03-19  Source: ClickZ There are a variety of players in the contextual advertising space. Google's just the new kid on the block. The company's giant stature in Web search may turn it into a major contender in contextual advertising, however. [Recommend Article] [Open In New Window] Managing a Responsible Pay-Per-Click Campaign Date: 2003-03-17  Source: Search Engine Guide It is crucial to the success of the campaign that you pay a reasonable price for each visitor, that each visitor is highly targeted, and that you monitor your positions to maintain your exposure over time. [Recommend Article] [Open In New Window] Cut Online Ad Costs by 90% & Raise Sales - 5 Tips for Search Marketing Date: 2003-03-11  Source: B2BMarketingBiz.com Akalp decided to test the one tactic every B2B marketer on this planet is trying right now -- PPC (pay per click) text ads on search engines. [Recommend Article] [Open In New Window]   Pages: [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 [>>]