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Pages: 1 2 3 4 5 6 [>>] | - Writing for Search Engines
Date: 2005-03-23 Source: SearchDay
Success in search engines almost always means striking a delicate balance between applying search optimization techniques to web pages and creating high-quality, meaningful content. Effective writing for search engines is the key to achieving this balance.
[Recommend Article] [Open In New Window] - Search Engine Keyword Analysis Pitfalls
Date: 2005-01-05 Source: SEO Chat
Keyword analysis tools are great. Like spelling checkers, however, there are certain things that they won't catch, such as the word's context. Tom Dahm warns you about the issues you need to watch for if you want to use these tools to improve your standings in the search engines.
[Recommend Article] [Open In New Window] - Even Blogs Need Keyword Research
Date: 2004-12-07 Source: e-marketing-news.co.uk
Effective keyword research for blogs requires clearly defining the blog's audience in advance of content creation. Before starting to develop the blog, you should have done some thinking about the audience: Who do you expect to read your blog? What do you expect them to get from it? What are your audience's "hot-button" keywords? Since most blogs are highly topical, they intrinsically have tightly controlled vocabularies.
[Recommend Article] [Open In New Window] - The Keyword Tools Trap
Date: 2004-10-07 Source: Search Engine Guide
When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.
[Recommend Article] [Open In New Window] - How Effective Is Your Keyword Research?
Date: 2004-08-30 Source: ClickZ
Keyword analysis can be performed on three levels: keyword research tools, web analytics software, and site search engines. Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites.
[Recommend Article] [Open In New Window] - The Missing Ingredient in SEO
Date: 2004-06-14 Source: Search Engine Guide
Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content.
[Recommend Article] [Open In New Window] - Search Engine Keyphrases and the Power of the Modifier
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Date: 2004-02-03 Source: Search Engine Guide
Modifiers in search engine phrases are used for two main reasons: to increase the percentage of ideal prospects in the traffic the phrase attracts, and to find terms that are easier to target on search engines. Adding the right type of modifiers to your search engine keyphrases will increase your chances of success.
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