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Pages: [<<] 1 2 3 4 5 6 [>>] | - The Keywords That Sell
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Date: 2004-01-14 Source: Search Engine Guide
People are visiting your site, but they aren't converting. A common reason for this type of occurrence is that one important consideration is often overlooked in keyword selection - the sales cycle.
[Recommend Article] [Open In New Window] - An SEO Copywriting Makeover – Turning "Not" Into "Hot" Part 2 of 2
Date: 2003-11-18 Source: Search Engine Guide
In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales orientation of the home page and the keyword saturation were causing less-than-stellar results for the client. My job was to rewrite the index page (from scratch) in order to boost SE rankings and response.
[Recommend Article] [Open In New Window] - An SEO Copywriting Makeover – Turning "Not" Into "Hot" Part 1 of 2
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Date: 2003-11-17 Source: Search Engine Guide
I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search engine optimized copy, I took this opportunity to make notes as I wrote. I'll now share that information with you so you can make the necessary changes to your own copy.
[Recommend Article] [Open In New Window] - SEO at the Expense of Good Copy -- No Way!
Date: 2003-11-13 Source: Search Engine Guide
For all you professional copywriters, the world of SEO copywriting is wide open right now. There are only a few really good people in the field, although it's growing by leaps and bounds. SEO is hot, very hot. If you're having trouble finding good writing jobs, I would strongly suggest that you learn the art of SEO copywriting and then find some SEOs to partner with. You will benefit, the SEO will benefit and most of all, the clients looking for high rankings, sales and a site that totally rocks will benefit from it!
[Recommend Article] [Open In New Window] - SEO Confusion: Keywords by Page or Site?
Date: 2003-11-10 Source: Search Engine Guide
The easy answer is that as far as the search engines are concerned, every page of your site has its own unique keyword phrases based upon the information it provides. This means that when a search engine is determining which page in its database is relevant to the search query at hand, it's looking for the best, most relevant *page* -- not *site*. On a deeper level, however, all of the pages of your site actually do play a role in how you'll get your rankings.
[Recommend Article] [Open In New Window] - Link Anchor Text and Search Engine Optimization
Date: 2003-11-03 Source: PromotionData.com
For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important.
[Recommend Article] [Open In New Window] - What Are Keywords And What The Heck Do You Do With Them?
Date: 2003-10-23 Source: Search Engine Guide
As a Web copywriter, I've learned that the words I wrote had a direct bearing on my client's search engine success. That meant I had to write a message that made an emotional connection with the target audience, promoted the product or service AND included the necessary keywords that would help get them good rankings. Whew!
[Recommend Article] [Open In New Window] - Finding Targeted Keyword Phrases Your Competitors Miss
Date: 2003-09-30 Source: Search Engine Guide
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.
[Recommend Article] [Open In New Window] - How To Choose Keywords Before they Skyrocket in Popularity
Date: 2003-09-16 Source: Search Engine Guide
We have television programs, we have the news and the radio which all bring us current and upcoming events. With the news itself, there are often many ideas that can help the SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event.
[Recommend Article] [Open In New Window] - Keyword Research - Employ a More Lateral Thinking Approach
Date: 2003-09-04 Source: Search Engine Guide
Regardless of how keen your keyword researching skills are, using tools like Wordtracker, I also want to encourage you to start expanding your focus and even occasionally shifting it entirely to embrace an even bigger picture. Think laterally about what value you can add to your target audience. In order to do this you must first understand what it is THEY really want.
[Recommend Article] [Open In New Window] - Keyword Research Tools
Date: 2003-07-10 Source: About Web Search
Optimizing your Web site for a keyword phrase is pretty much impossible if you don't know what phrases to choose. On top of that, how do you know how well optimized your site is after you've selected your phrases? This collection of keyword research tools will help you through the process.
[Recommend Article] [Open In New Window] - Optimized Copy Still Not Ranking Well
Date: 2003-06-09 Source: Search Engine Guide
There are two parts to the equation. The first depends on whether your pages are truly optimized as best as they can be for the given keyword phrase. The second part of the equation is the addition of as many high-quality outside links that also utilize your keyword phrase.
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