Keyword Testing for Increased Search Engine Conversion Rates
Date: 2002-07-15 Source: Search Engine Guide
Keywords are the most important part of your search engine optimization campaign. How will you know if you are targeting the right keywords if you don't research them, refine them, and more importantly, test the keywords and keyword market? [Recommend Article] [Open In New Window]
Hiding Stuff from the Search Engines
Date: 2002-07-11 Source: Search Engine Guide
What I would do, instead of using fancy mouseovers, is put a visible description under each hyperlink. These words could be keyword-rich, and they'd definitely get indexed. [Recommend Article] [Open In New Window]
Optimizing Keywords for Search Engines
Date: 2002-06-11 Source: Search Engine Watch
Effective optimization for search engines requires more than just fiddling with web pages -- you need to carefully select and focus your efforts on specific keywords for maximum success. [Recommend Article] [Open In New Window]
Search Engines, Keywords and Dictionaries
Date: 2002-05-20 Source: Search Engine Watch
Using the right keywords is crucial, for searchers and webmasters alike. Here are two sites with definitions and translations of hundreds of thousands of words, in a wide variety of languages. [Recommend Article] [Open In New Window]
Search Engine Spiders Like to Read
Date: 2002-05-03 Source: Search Engine Guide
While a good domain name and targeted META tags can help improve search engine rankings, they alone will not help a Web site if it does not contain relevant text on the page being optimized. [Recommend Article] [Open In New Window]
5 Simple Steps to Search Engine Friendly Copypop
Date: 2002-05-02 Source: Search Engine Guide
It's both an art and a science; one that takes time and requires attention to detail. However, the rewards are gratifying as you improve your rankings and increase the traffic to your site. [Recommend Article] [Open In New Window]
The Art of Selecting Good Keywords
Date: 2002-04-18 Source: Search Engine Guide
Generic terms do indeed receive a lot of search requests each month, but they also have the lowest sales conversion rate. That's because search engine users are becoming more Net savvy and know that they need to be more specific with their keyword searches. [Recommend Article] [Open In New Window]
Four Common SEO Writing Mistakes to Avoid
Date: 2002-01-24 Source: Search Engine Guide
Before you hire a firm - or take the gig in-house - beware of these common SEO writing mistakes. If you do, you'll increase your high-ranking chances and enjoy strong text your prospects will love. [Recommend Article] [Open In New Window]
Get the Most out of Your Keyphrases
Date: 2002-01-18 Source: Search Engine Guide
If you want to rank well with the search engines, you have to focus, focus, focus. This means that it's not okay to list every single keyphrase you have on your home page and figure that you covered your bases. [Recommend Article] [Open In New Window]
SEO Values: The Importance of Keyword Research
Date: 2001-12-21 Source: Search Engine Guide
Search engine optimization is no longer a service for those who simply choose to enhance their web site's prominence. It has evolved into a necessity for any organization looking to succeed on the Internet. [Recommend Article] [Open In New Window]
Invisible Text? I Don't Think So.
Date: 2001-11-01 Source: Search Engine Guide
From the search engines' perspective, they've always denounced invisible text on the page. After all, if it's not important enough for your visitors to read, then why should the search engines consider it important? [Recommend Article] [Open In New Window]
Typos In Search Engine Optimization
Date: 2001-11-01 Source: fantomaster.com
When optimizing pages for typos competition is generally less fierce. Hence, everyone involved in search engine marketing should at least include the most common typos in their optimization efforts. The question is: which typos to choose? [Recommend Article] [Open In New Window]
Header Tag Options for Search Engine Optimization
Date: 2001-10-12 Source: Search Engine Guide
I know that putting a keyphrase in H1 format within the body of a web page can influence how well a page is ranked. But, does it make any difference if the text is H1, and is then reduced to a smaller size? [Recommend Article] [Open In New Window]
