- Securing a Marketing-Rich Domain Name
Date: 2006-01-25 Source: Search Engine Guide
Before going out and buying the first domain name that comes to mind, take a step back so you can think it through first. While you can easily change your domain name before your site goes live, once you've begun the work of establishing your web presence changing a domain name is not quite a simple.
[Open In New Window] - Does the Length of a Domain Registration Affect Your Rank?
Date: 2005-07-22 Source: Search Engine Guide
If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it.
[Open In New Window] - SEO and Micro Sites
Date: 2004-07-22 Source: Search Engine Guide
I've been getting inquiries from clients regarding the creation of micro sites and how optimization of them could dilute positioning of the main corporate site. Your thoughts?
[Open In New Window] - Search Engines and Web Server Issues
Date: 2003-11-18 Source: SearchDay
What is the best way to move a site from one server to another without affecting search engine visibility? What if your company decides to use a different domain name? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning? A panel of experts addressed these and other server-specific issues.
[Open In New Window] - How to move a website - Part 1
Date: 2003-07-28 Source: PromotionData.com
There are some pointers which you need to consider when switching your site. Many of the issues addressed in this document will affect how you handle the move and many can affect your search engine rankings.
[Open In New Window] - How to move a website - Part 2
Date: 2003-07-28 Source: PromotionData.com
In part two we address how to move across platforms, such as switch from a Windows server to a Linux server. This is more specific moving a dynamic site across platforms.
[Open In New Window] - Hidden Links and Extra Domains
Date: 2003-06-20 Source: Search Engine Guide
Extra domains are definitely not something you should be using for search engine promotion efforts. DO NOT buy domain names thinking you'll use them to fool the search engines or anything like that.
[Open In New Window] - In Defense of Dashy Domains
Date: 2003-04-20 Source: Traffick
Dashed domains offer a big target for proponents of a purer web marketing. But beyond any real or perceived benefits, dashed domains are worth pondering for what they can reveal about marketing via search.
[Open In New Window] - Attacking the Search Engines
Date: 2002-12-19 Source: Search Engine Guide
There's no need for an additional domain. If you have additional products or services, simply add pages to your existing site. Every page is a gateway to the rest, and they can all rank highly if properly optimized.
[Open In New Window] - Multiple Domain Names Pointing to One Site
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Date: 2002-11-07 Source: Search Engine Guide
I have heard through the grapevine that if you buy many domain names and point them back to your home page, when the search engines find this out they will shut you off. Is that true at all?
[Open In New Window] - Watch Your Wallet
Date: 2002-10-30 Source: cre8pcblog
I was forwarded an unsolicited email from a company that has one of the worst ideas I've ever seen. The idea is to buy an expired domain for a commerical site that already exists (and paid the $299 fee) in Yahoo!'s directory.
[Open In New Window] - A little knowledge...
Date: 2002-10-08 Source: Search Engine Optimization Support Forums
A little knowledge...is a dangerous thing. Or so the saying goes. And reading some forum threads lately, it seems to be true.
[Open In New Window] - Keyword-Rich Domain Names
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Date: 2002-06-27 Source: Search Engine Guide
The myth of using keyword-rich domains for SEO purposes has been perpetuated for way too long, and quite frankly I'm tired of seeing it written about as if it's an all-important SEO factor.
[Open In New Window] - Is Your Domain Name Optimized?
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Date: 2002-04-04 Source: Search Engine Guide
When first setting up a business, most people will register a domain name that mirrors exactly the name of their company. While this is certainly important for directing people to your Web site, many Web site owners do not realize that a good domain name can help with their search engine ranking.
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