- Putting SEO on Your Dashboard
Date: 2006-06-09 Source: Search Engine Guide
Search marketing works because people pre-qualify themselves by typing search terms in a search box. What makes search so powerful is that you can get the right message to the right person at the right time as search engines attract people with a high level of interest in their search topic.
[Open In New Window] - File Extensions
Date: 2006-06-08 Source: Search Engine Guide
If we convert some of our pages from XML format to ASPX format will that affect our rankings? In other words, do the crawlers prefer certain formats over others?
[Open In New Window] - Your SEO Service, Ethical SEO, and Competitor Monitoring
Date: 2006-05-25 Source: Search Engine Guide
Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people.
[Open In New Window] - Blog Optimization
Date: 2006-05-17 Source: Search Engine Guide
With blogs, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.
[Open In New Window] - Say Bye-bye to Rankings and Hello to SEO Success!
Date: 2006-05-17 Source: Search Engine Guide
There are a zillion other things that you can learn when measuring your true SEO success through web analytics. If you're not already using a good program (and learning from it), I can't stress enough how important it is to start doing it.
[Open In New Window] - Can the Mainstream Media Understand SEO?
Date: 2006-05-04 Source: Search Engine Guide
Explaining the finer points of website optimization and search engine marketing to a person who has never designed a website themselves is tricky, under any circumstances. It is all too easy to get carried away when discussing one’s ability to put a website on the first page of Google results.
[Open In New Window] - Why SEO Formulas Don't Work
Date: 2006-05-04 Source: Search Engine Guide
I'm sure I'm not the only one that has read article after article and blog post after blog post announcing the death of traditional search engine optimization. I've even written a few myself that talk about the need to shift our focus from things like keyword density, PageRank and even rankings themselves.
[Open In New Window] - Changing Servers and Also URLs
Date: 2006-04-28 Source: Search Engine Guide
As long as you're not changing domain names, then switching hosts should be of no consequence. There's really no benefit to having keywords in them, and there are lots of things that can go wrong in the redirection process.
[Open In New Window] - In Search of Better Organic Rankings
Date: 2006-04-28 Source: Search Engine Guide
Search engine technology is complex; therefore, the challenge is to simplify the parts that make up the whole. In my view, there are three primary parts to a search engine: the spider, the index and the search leg.
[Open In New Window] - Are Search Engine Rankings That Important?
Date: 2006-04-24 Source: Search Engine Guide
Top rankings are not the only means to generate traffic. Good SEO can bring traffic from many avenues, not just the search engine. But is that still SEO? No, not in the strictest sense. Can other marketing efforts bring in just as much traffic as top search engine rankings can?
[Open In New Window] - Spotlight on Search - Interview with Jill Whalen of High Rankings
Date: 2006-04-18 Source: Search Engine Guide
One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. Today, Jill is a regular speaker at Search Engine Strategies, writes many articles, publishes the High Rankings Advisor newsletter, runs her SEO consulting practice High Rankings and has another company called Search Creative.
[Open In New Window] - Undesirable SEO and What to Do with a Small Marketing Budget
Date: 2006-04-18 Source: Search Engine Guide
Unfortunately, there are far too many of these faux SEO providers out there. The knowledge of these SEOs differ, some know enough to talk a good game, others know enough, or are good enough salespeople, to be able to sell a sham service. In either case, these are the SEOs that give the industry a bad name.
[Open In New Window] - User Behaviour and Google Site Profiles
Date: 2006-04-17 Source: Search Engine Guide
A growing number of others in the SEO community are sensing, testing and talking about issues central to how Google perceives user behaviours and how that perception affects search engine placements.
[Open In New Window] - Creating the Search Optimized Press Release
Date: 2006-04-12 Source: Search Engine Guide
Now that you're involved in your company's PR efforts (which is only right, because search engines are the primary PR vehicle of the online space, inasmuch as many aggregate news sites and blogs and typically include links from such sources as key factors in determining relevance), you must ensure that your main keyphrases find prominent places in your press releases.
[Open In New Window] - Should SEO Be Part of Journalism 101?
Date: 2006-04-10 Source: Search Engine Guide
There's an article in today's New York Times that talks about the growing interest in search engine optimization among journalists, editors and newspaper staff. The obvious point of the article is that in a world that increasingly turns to the Internet and search engines to search for news coverage, newspapers can no longer afford to ignore search engine friendly tactics like keywords in story headlines and text.
[Open In New Window] - SEO for Real Estate Template Site
Date: 2006-04-06 Source: Search Engine Guide
In order to set your website apart from all the others that are a quick click away, you need to put your personality into it, and you need to figure out how to make an emotional connection through the words and graphics on your pages.
[Open In New Window] - Search Engine Optimization for Ecommerce Sites
Date: 2006-03-31 Source: Search Engine Guide
Optimizing an ecommerce site isn't that different than optimizing any other type of web site. In order for a page to rank well in the organic search results, the page needs a few things. Find out what those things are.
[Open In New Window] - Search Engine Optimization for Blogs
Date: 2006-03-24 Source: Search Engine Guide
Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If it's a new blog, then you first need to make sure the blog software you're using is set up so that it takes advantage of all of the possible optimization features.
[Open In New Window] - SEO Your Website First, Design Later
Date: 2006-03-22 Source: Search Engine Guide
Before developing your website, picking your design and development should be secondary to bringing your optimization and marketing team onboard. The marketing team can help you interview and select the right designers saving both time and money in the long run.
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