Will Work for Candy: SEO Questions Answered
Date: 2002-06-21 Source: Search Engine Guide
I told you I would answer questions for chocolate! Advisor subscriber Jim took me up on my offer and emailed me a laundry list of SEO questions with the caveat that there would be a box of chocolate in it for me if I answered them. (Little does Jim know that I answer them all the time for nuthin....shhhhh!) [Recommend Article] [Open In New Window]
SEO Best Practices for Web Site Design
Date: 2002-06-20 Source: Search Engine Guide
Most designers and webmasters know the importance of building a site that will attract search-engine traffic, but not all of them are proficient in search engine optimization (SEO) techniques. [Recommend Article] [Open In New Window]
Jill's SEO Mailbag Bonanza
Date: 2002-06-13 Source: Search Engine Guide
It's that time when I open up the High Rankings mailbag, and post some of the questions I've received over the past week along with my answers. [Recommend Article] [Open In New Window]
Applying Marketing Variables to Search Engine Optimization
Date: 2002-06-03 Source: Search Engine Guide
A few of the variables that will determine the rate of success for your marketing campaign are: CPM, testability, reach, segmentation and selectivity, start-up time, start-up cost, personalization, quality and delivery, conversion rates, and response rates. We will examine these marketing variables and how they pertain to search engine optimization. [Recommend Article] [Open In New Window]
You're #1 - Now Stay There!
Date: 2002-05-30 Source: Search Engine Guide
Back when your site wallowed in search engine obscurity, none of your competitors worried about who you were, or what you did. But your rapid rise to the top of the search engine results has stirred the vipers' nest -- and now, your competitors are rattled! You can bet your life they'll come after you with a vengeance. [Recommend Article] [Open In New Window]
Besides Google, Where Do We Focus Our SEO Attention?pop
Date: 2002-05-24 Source: Search Engine Guide
While Google does produce the highest amount of referrals for most search engine optimization campaigns, there are a number of other search engines, directories, and portals that can and should play an integral role in your campaign. [Recommend Article] [Open In New Window]
If Increasing Visitors Is Vital - Target Google.com
Date: 2002-05-20 Source: Search Engine Guide
Search engine optimization is all about results - whether in the ranking of various search engines or through an increase in web site traffic to the optimized site. Regardless of how the success of an optimization campaign is measured - Google.com does in fact become a factor. [Recommend Article] [Open In New Window]
Optimizing Webpage Elements
Date: 2002-05-13 Source: Pandia
Most webmasters do nothing in order to improve their rankings. This is why even a modest attempt at search engine optimization may help a lot – especially outside the most competitive phrases. [Recommend Article] [Open In New Window]
Google Optimization: Jump Starting an Online Marketing Campaign
Date: 2002-04-29 Source: Search Engine Guide
Online marketing has gone from banner advertisements, to link exchanges, to pay per click, and beyond. One of the best ways to obtain traffic to a web site while avoiding the massive costs of other such avenues is to optimize your web site for the Google audience. [Recommend Article] [Open In New Window]
Plural vs. Singular Keywords, Graphical vs. Text Links, Javascript Menus
Date: 2002-04-19 Source: Search Engine Guide
Which search engines consider plural keywords to be the same as their singular counterparts? Will you get a better ranking in the search engines if you use text links rather than graphical links? How do you get pages spidered if you have used Javascript based drop down navigation menus? [Recommend Article] [Open In New Window]
SEO Q&A
Date: 2002-04-18 Source: Search Engine Guide
Google results disappearing. Submitting limited-time sites. Figuring out which pages are in Inktomi. Getting framed sites listed. Backward links disappearing. [Recommend Article] [Open In New Window]
The 5 most common SEO mistakes
Date: 2002-04-08 Source: Search Engine Guide
Some common themes develop amongst incorrectly optimized sites. Could you be making the same errors with your site? To find out, let’s look at the five most common search engine optimization mistakes. [Recommend Article] [Open In New Window]
SEO Guide Expands, But Ratings Upset Some Firms
Date: 2002-04-02 Source: The Search Engine Report
Updates to the first edition of MarketingSherpa's "Buyer's Guide to Search Engine Optimization & Positioning Firms" have continued to build it into a great resource for those seeking search engine marketing firms. However, they've also given rise to some serious concerns from some search engine marketing companies. A look at the changes, disputes and what it means in terms of developing search engine marketing standards. [Recommend Article] [Open In New Window]
The Key to More Sales?
Date: 2002-03-26 Source: Search Engine Guide
If you own a web site, you have no doubt tried various methods to promote your business. Unfortunately, as you may well have discovered, few approaches provide sufficient return on investment. So, as a frustrated online business owner, what is the answer? [Recommend Article] [Open In New Window]
Analyzing Real-Life Examples of Top Ranking Sitespop
Date: 2002-03-11 Source: Search Engine Guide
How do top ranking sites achieve their high rankings? Do they outsource their SE positioning work, or do they optimize their own sites in-house? What are they doing to increase the visibility and popularity of their sites? Let's analyze some real-life examples and see what we can learn. [Recommend Article] [Open In New Window]
Search Engine Optimization Takes Timepop
Date: 2002-03-01 Source: Search Engine Guide
Seeing results from your search engine optimization campaign takes time, and you need to be patient. This little rule of thumb applies to all aspects of an SEO campaign: being indexed in the search engines, ranking in the search engines, building link popularity, etc. [Recommend Article] [Open In New Window]
Importance of Clean HTML Code to Optimizatonpop
Date: 2002-02-26 Source: Search Engine Guide
Your website's HTML code, its appearance and presentation to the search engine robots, validation results, and more, are all important to search engine ranking and a search engine optimization campaign. [Recommend Article] [Open In New Window]
