Successful Site Architecture
Date: 2002-01-29 Source: Search Engine Guide
Excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, new strategies as well, important strategies that need to be placed in the forefront of all search engine marketing endeavors. [Recommend Article] [Open In New Window]
Analyzing SERPs and Sites To Your SEO Advantagepop
Date: 2002-01-22 Source: Search Engine Guide
Within the search engine results pages and your competitors' sites there is loads of information that can be helpful to your search engine optimization campaign. Andrew discusses what to look for, where to find it, and how to use the information to your optimization advantage. [Recommend Article] [Open In New Window]
Google's Fresh Label and Yahoo! Updates
Date: 2002-01-17 Source: Search Engine Guide
Things sure do happen fast in the world of search engines and directories. Google's fresh label is now gone and maybe things are starting to change for the better over at Yahoo!. [Recommend Article] [Open In New Window]
Surviving the Google Update
Date: 2001-11-29 Source: Search Engine Guide
The Google update has all but finished for this month, and we have seen some shifting in the results pages and the Google algorithm. Andrew Gerhart shares an extensive survival guide for the monthly Google Update. [Recommend Article] [Open In New Window]
Search Engine Anti-Optimization
Date: 2001-11-28 Source: Search Engine Watch
A novel proposal would allow webmasters to *reduce* search engine rankings for specific keywords and phrases, deliberately making pages all but impossible to be found by search engines. [Recommend Article] [Open In New Window]
Estimating the Results of an Optimization Plan
Date: 2001-11-09 Source: Search Engine Guide
How to estimate the amount of traffic that a website will see after an optimization is successfully implemented, as well as the variables within the formula and problems that one will incur when using this formula. [Recommend Article] [Open In New Window]
Google Changes For The Better
Date: 2001-11-02 Source: Search Engine Guide
The monthly update has begun at Google, and has brought some changes that should help webmasters, designers, and optimization professionals. [Recommend Article] [Open In New Window]
Planning & Executing a New SEO Campaign
Date: 2001-10-18 Source: Search Engine Guide
For optimization professionals, newbies, or webmasters looking to acquire more targeted traffic - this article outlines a basic and successful approach to optimization through site and self management... [Recommend Article] [Open In New Window]
Self-Replicating Pages, Grammatically Incorrect Keywords, Link Keywords
Date: 2001-10-15 Source: Search Engine Guide
How to prevent your site from being penalized for spamming if you have an affiliate program which provides self-replicating pages to affiliates. Optimizing for grammatically incorrect keywords. The importance of having keywords present in the links that you get to your site. [Recommend Article] [Open In New Window]
Internet and SEO Can Help In Times of Recession
Date: 2001-10-05 Source: Search Engine Guide
The economy is in a recession, but this doesn't mean that your business should suffer. Andrew Gerhart explores the different ways that the Internet and SEO can help your business, online and offline, during times of economic slowdown. [Recommend Article] [Open In New Window]
What Are Realistic SEO Expectations?
Date: 2001-10-04 Source: Search Engine Guide
Is it the search engine optimization company's job to increase their client's sales? What about increasing their traffic? Is that their job? Or is it simply to get the client's site ranking high for certain keyphrases? [Recommend Article] [Open In New Window]
Search Engine Seduction
Date: 2001-09-27 Source: Search Engine Guide
Looking for the best and cheapest ways to get spiders, bots and crawlers to continuously index your website and it's documents? Lander discusses some primary concerns that any web designer should have nearby. [Recommend Article] [Open In New Window]
Leveraging Your Content
Date: 2001-09-25 Source: Search Engine Watch
Though they're 'cool,' advanced design techniques such as frames, Flash and dynamically generated Web sites pose challenges for search engines. [Recommend Article] [Open In New Window]
Paranoia Wins the Search Engines’ Love
Date: 2001-09-21 Source: Search Engine Guide
How do you stay atop your competitors in the ranking wars? Easily! You just need to focus on being paranoid! Eric Lander explains why a frantic desire for knowledge can feed your site the competive edge... [Recommend Article] [Open In New Window]
SEO Revelation out of Tragedy
Date: 2001-09-21 Source: Search Engine Guide
Terrorist tragedies within the US affected the world last week. In this week's article Andrew Gerhart focuses on what we, as search engine optimizers, can learn from this tragedy and the role that the Internet played in our ability to obtain up to date information... [Recommend Article] [Open In New Window]
