Florida’s Effect on SEO Spam
Date: 2006-03-07 Source: Search Engine Guide
There have been several changes made to Google’s algorithms since November 2003, many of which have forced SEOs to make subtle changes to their tactics and techniques. The biggest accomplishment of Florida, from an SEO standpoint, was that it stands as the first major step Google took to distance its rankings from SEO spam. [Recommend Article] [Open In New Window]
Search Engine Algorithms - Understanding the Pinocchio Effect
Date: 2006-03-07 Source: Search Engine Guide
Originally, search engines focused on mathematical formulas. That often meant that you could meet all the criteria without having a very "good" site. Search engines realized this and they've been working ever since to find better ways to make these judgement calls. [Recommend Article] [Open In New Window]
SEOcial Networking – Search Marketing and Social Networks
Date: 2006-03-06 Source: Search Engine Guide
Social Networking...This trend has been gaining momentum for a while but in the past year, a bulk of new users has accelerated adoption of the medium to the point where the most popular network, MySpace sees more traffic in a day than Google does. [Recommend Article] [Open In New Window]
Business to Business Marketing on Search Engines – A Largely Untapped Marketing Tool
Date: 2006-02-21 Source: Search Engine Guide
Even those familiar with search engine optimization have common misconceptions about the value of SEO in business to business marketing. While e-commerce companies can and do benefit tremendously from SEO as a marketing tool, there are many factors in search engine optimization that actually favor B2B companies in terms of overall benefit from the channel. [Recommend Article] [Open In New Window]
The Real Cost of SEO: It’s not Budget, It’s Believers!
Date: 2006-01-30 Source: Search Engine Guide
There is a cost to SEO. It's not the budget required, which is minimal relative to other marketing initiatives. It's the time and patience required on the part of one person to get the buy in that's needed to make SEO happen. [Recommend Article] [Open In New Window]
Get Rick Quick SEO
Date: 2006-01-26 Source: Search Engine Guide
Whether it's search marketing or any other business that you want to get into, no person, book, website, or seminar can make you successful; not in 15 minutes, 15 days, or even 15 years. [Recommend Article] [Open In New Window]
SEO is Dead
Date: 2006-01-19 Source: Search Engine Guide
The reality is that while SEO will remain an integral part online marketing, those that focus exclusively on achieving top search engine rankings will fail.
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15 Shades of SEO Spam
Date: 2006-01-18 Source: Search Engine Guide
Search engine optimization spam continues to be a problem for the SEO industry as it tries to move past the perceptions of mainstream advertisers.
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Absolute Versus Relative Linking
Date: 2006-01-12 Source: Search Engine Guide
There's not actually any search engine rankings boost per se when you use absolute versus relative links. However, when you use absolute links you make sure the search engines know which "version" of your site to index. [Recommend Article] [Open In New Window]
Online Marketing Hierarchy and Definitions
Date: 2005-12-22 Source: Search Engine Guide
While everything an SEO does is considered a function of "online marketing", if you hire an SEO or purchase an SEO only service, don't expect to receive search engine marketing or online marketing service with that.
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A Whiter Shade of Black
Date: 2005-11-14 Source: Search Engine Guide
Up to now, online has been the Wild West. The sheriff hadn't come to town yet. Black hats could get mediocre sites to the top of the rankings because the vast majority of legit sites had no clue about search engine optimization. [Recommend Article] [Open In New Window]
Cracking the SEO Mystique
Date: 2005-11-01 Source: Search Engine Guide
It’s hard to understand the under-utilization of SEO compared to PPC when organic listings attract more users, and the links are more highly valued as non-commercial. While many marketers are puzzled over SEO complexity, Paul Bruemmer simplifies the SEO Mystique.
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Realistic SEO Expectations
Date: 2005-10-27 Source: Search Engine Guide
No SEO company in the world will be able to help you unless you are ready to forget about what you think you want, and learn more about what you really need. [Recommend Article] [Open In New Window]
New and Improved 10 Tips to the Top
Date: 2005-10-13 Source: Search Engine Guide
Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started.
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SEO Business – The Joys of Reselling
Date: 2005-10-13 Source: Search Engine Guide
Another obvious area for SEOs to find long-term referral relationships is with mainstream advertising and public relations firms. These businesses serve clients with a pressing need for organic search engine placements.
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Online Course for Understanding SEO
Date: 2005-10-04 Source: Search Engine Guide
Could you recommend some online courses that would be a good starting ground for understanding search engines' likes and dislikes along with some marketing information? I feel I have a good understanding of the basics of SEO work but would like to fine-tune the skills I already have.
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