New Study Explores Click Rates for Search Results
Date: 2005-09-28 Source: Search Engine Guide
A new study released this year by a team of researches at Cornell University aims to examine the actions of searchers when it comes to both viewing search results and deciding which result to select. The studies findings were not unexpected, though they do back up anecdotal experience for most marketers.
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Your Site Map: Spider Food or Just A Light Snack?
Date: 2005-09-06 Source: Search Engine Guide
Descriptive site maps work well in attracting and satisfying spiders because they include naturally occurring keywords. They also place keywords in the vicinity of a link that points to the associated page.
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Back to Basics in SEO
Date: 2005-09-01 Source: Search Engine Guide
I am actually excited about any algorithm change, because it means that the search engines should actually get better.
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Online Course for Understanding SEO
Date: 2005-09-01 Source: Search Engine Guide
Could you recommend some online courses that would be a good starting ground for understanding search engines' likes and dislikes along with some marketing information?
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SEO 101 - Basic Optimization Techniques
Date: 2005-08-23 Source: Search Engine Guide
Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It’s really not that difficult.
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Can You Lose Weight on Spam?
Date: 2005-07-15 Source: Search Engine Guide
The key to great search rankings is just as simple. Create a great, usable website with useful content, and obtain more relevant incoming links.
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The Ones That Don’t Come Back
Date: 2005-07-12 Source: Search Engine Guide
Bad clients breed negative testimonials, cancelled contracts and sometimes even ridiculous lawsuits. Save yourself the arguments about how you failed this client. [Recommend Article] [Open In New Window]
Redefining Search Optimization
Date: 2005-07-06 Source: Search Engine Guide
We search marketers use the word optimize a lot. We use it to talk about increasing our positions in the organic listings, or maximizing our bidding strategies, or fine tuning our landing pages.
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Search Engine Algorithm Quandaries
Date: 2005-07-01 Source: Search Engine Guide
Making rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. Much of the talk about fluctuations in the search engine rankings is just that--talk.
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Your Search Engine Optimization Strategy: Make Love, Not War
Date: 2005-06-08 Source: Search Engine Guide
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts.
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Pay-for-Performance SEO
Date: 2005-05-13 Source: Search Engine Guide
This potential client doesn't trust the SEO company enough to pay them their normal fee, and/or they don't trust the whole SEO process. [Recommend Article] [Open In New Window]
SEO and the Zen Factor
Date: 2005-05-06 Source: Search Engine Guide
For those of us who live and breathe SEO, it's sometimes difficult to step back and remember what it was like when we were first learning.
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The Importance of an SEO Site Review
Date: 2005-05-03 Source: Search Engine Guide
All search engine spiders must first be able to digest your content before they can post your high-ranking results. That’s why a technical site review is the first step in Search Engine Optimization. [Recommend Article] [Open In New Window]
The Secret Sauce in Web Site Marketing
Date: 2005-05-02 Source: Search Engine Guide
The truth is that many websites just need more descriptive copy. The professional that most people think they can do without - the copywriter- is the one who can have the biggest impact on the success of your site.
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Corporate Websites: ROI or DOA?
Date: 2005-04-26 Source: Search Engine Guide
The evidence is overwhelming: If a business website isn’t ranked as one of the top natural search results in the prospect’s search, the company won’t likely be part of the buying decision.
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Before Launching Your SEO Campaign
Date: 2005-04-06 Source: Search Engine Guide
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.
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The Myth of Rankings - Beyond Search Engine Optimization
Date: 2005-03-30 Source: Search Engine Guide
In general, if a prospect can’t explain what he or she hopes to achieve beyond “higher rankings” or “more traffic,” we’ll first try to educate, and, if that person can’t move beyond these base subjects, we’ll kindly refer them elsewhere.
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