Corporate SEO Preparation
Date: 2005-03-17 Source: Search Engine Guide
Large companies are just now starting to recognize the wisdom behind a full spectrum approach to search engine marketing and the marching orders seem to have gone out to the marketing divisions. [Recommend Article] [Open In New Window]
Popular Search Marketing Myths Debunked
Date: 2005-03-15 Source: Search Engine Guide
There are a few myths that seem to continue to be spread and that often pop up among small business owners that are trying to get enough of a grasp on search marketing to hire a professional to help them with their site. [Recommend Article] [Open In New Window]
Hosting and SEO Q&A With CFDynamics
Date: 2005-03-14 Source: Search Engine Guide
I just completed a question and answer session with CFDynamics, a ColdFusion Hosting company. The questions were geared towards their hosting customers with a basic understand of the search engines but little or no understand of search engine optimization or search marketing. [Recommend Article] [Open In New Window]
Search Engine Optimization for CEOs
Date: 2005-02-25 Source: Search Engine Guide
Search Engine Marketing has enormous potential to generate revenue because it actually has the ability to reach your potential buyer at the precise moment when the buyer is interested in and looking for your product. [Recommend Article] [Open In New Window]
Google Updates Cause Shifts in Rankings
Date: 2005-02-17 Source: Search Engine Guide
Google is conducting a house cleaning stemming from what appears to be an algorithm update. For the past few days, Google's results have been bouncing, with placements moving up and down frequently. [Recommend Article] [Open In New Window]
Search Engine Showdown: Black Hats vs. White Hats at SES
Date: 2005-02-17 Source: SearchDay
What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out. [Recommend Article] [Open In New Window]
Ethical Search Engine Optimization Explained
Date: 2005-02-14 Source: Search Engine Guide
A range of strategies and tactics are available in order to perform search engine optimization. "Ethical SEO" applies to SEO techniques, not to individual SEO practitioners. It's important to make this distinction between people and techniques. [Recommend Article] [Open In New Window]
SEO: The Good, the Tough & the Profitable
Date: 2005-02-10 Source: iMedia Connection
While the results of paid placement are instantly gratifying, the timing to see your efforts in SEO is much longer. A diversified search engine marketing plan can help by gaining instant results from paid placement and -- to a lesser extent -- paid inclusion, while concurrently allowing for longer-term benefits from SEO. [Recommend Article] [Open In New Window]
SEO: The True Cost of Doing It Wrong
Date: 2005-01-27 Source: Search Engine Guide
Often, the cost of effectively performing SEO in-house, when fully calculated, will be equal to or greater than the costs of outsourcing (due to a sizable learning curve and the necessary testing and experimentation required). [Recommend Article] [Open In New Window]
Planning Ahead for an Effective Redesign
Date: 2005-01-24 Source: Search Engine Guide
Don’t just think about the new colors and graphics, be aware of how the new page structure will impact your search rankings, bookmarks, and inbound links. There are many ways to overcome problems, and the goal is to plan for any problems in advance. [Recommend Article] [Open In New Window]
Dispelling Common SEO Myths
Date: 2005-01-20 Source: Search Engine Guide
When I first read Pat's email and questions, I almost thought it was a joke email, because it was as if Pat had found every SEO myth ever discussed, and then asked me about them! [Recommend Article] [Open In New Window]
Google's Aging Delay for New Sites
Date: 2005-01-17 Source: Search Engine Guide
If you have a brand new site, stop driving yourself nuts wondering what you are doing wrong! Stop tweaking and changing things, trying to influence your rankings; until the site has been in the index a while, it doesn't seem to matter what you do to it. [Recommend Article] [Open In New Window]
Even Small Businesses Can Gain Valuable Search Traffic
Date: 2005-01-13 Source: Search Engine Guide
Yes, there may be gazillions of sites competing for the search phrases related to your client's site, but that's what keyword research is for. What you want to do is carefully research your client's niche, then find the hundreds of phrases that people are using to search for their products or services. [Recommend Article] [Open In New Window]
Frequent Spidering Doesn't Help Rankings
Date: 2005-01-06 Source: Search Engine Guide
There are people who think that a site that is visited often by the search engine spiders will rank higher for its optimized keyword phrases. The truth of the matter is that there's no evidence to suggest that rankings are affected by how often your pages are visited by the spiders. [Recommend Article] [Open In New Window]
The Definitive Secret to SEO Revealed
Date: 2004-12-01 Source: Virtual Promote
I don't much go in for hype, and heaven knows the title to this article smacks badly of it, but I honestly believe the title is nonetheless accurate. There really is a Secret to SEO. And I'm going to tell you what it is. [Recommend Article] [Open In New Window]
