The Hungry Little Spider
Date: 2004-11-19 Source: Search Engine Guide
Once upon a time, in a land called WWWebdom, there lived a little spider. It was a hungry little spider and it liked to munch up web pages and then keep track of which ones it liked best, so it could tell other people just how good they were. [Recommend Article] [Open In New Window]
Organic SEO – Getting Started With Larger Sites
Date: 2004-11-17 Source: Search Engine Guide
The optimization of large retail sites presents multiple issues for SEOs to work through. Achieving product-specific placements for sites featuring numerous products is much more difficult than achieving placements for smaller, more focused sites. Fortunately, good SEOs are good problem solvers and almost every technical problem has a solution. [Recommend Article] [Open In New Window]
Black Hat/White Hat Search Engine Optimization
Date: 2004-11-16 Source: Search Engine Guide
What those guys do as SEOs really has nothing to do with what I do as an SEO. Sure, we're all trying to bring targeted search engine visitors to our sites, but that's where the similarities end. I don't have to keep up with every tiny algorithm shift, or the latest technique that the engines haven't caught onto yet. It's completely irrelevant to what I do. [Recommend Article] [Open In New Window]
Reconcile Rising SEO Costs With ROI
Date: 2004-11-12 Source: ClickZ
I've said it before, and I'll say it again: Selling yourself on the idea that more traffic will solve your problems, or letting someone else sell you that idea, is selling yourself short. Improve your customer conversion rate and you'll enjoy more sales and more profits from whatever traffic you get. [Recommend Article] [Open In New Window]
Great Sites Beget Great Rankings (We Hope!)
Date: 2004-10-27 Source: Search Engine Guide
If you don't currently have a unique selling proposition, you need to create one right now. Think about what it is that you can do or offer that is just different enough to make you stand out from the crowd -- then promote the heck out of it! Once the rest of the world starts to agree that you do indeed offer something unlike anything else, and you've done your on-the-page optimization correctly, the search engines will start to take notice and place your site into its proper place in the results. [Recommend Article] [Open In New Window]
Algo Update? Don't Panic
Date: 2004-10-13 Source: Search Engine Guide
Most webmasters will remember last year's Florida Update which turned Google's rankings upside down for about eight weeks. The Florida Update was introduced on November 15, just six weeks before Christmas and at the start of the most important season for retailers. If Google does update it's algorithm in the next few weeks, another sudden round of "placement dislocation" may occur thus frustrating online retailers desperate for online Christmas sales. [Recommend Article] [Open In New Window]
Search Engine Marketing and Trademarks
Date: 2004-09-27 Source: Search Engine Journal
Optimizing a website using a major trademark or a recognized brand name isn’t more difficult than it is optimizing for generic or 'organic' products. The use of headlines that are short and descriptive will go a long way, in helping both your visitors as well as the search engines. [Recommend Article] [Open In New Window]
Getting Specific With Local Search Engine Optimization
Date: 2004-08-23 Source: Search Engine Guide
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for. [Recommend Article] [Open In New Window]
Common-sense Search Engine Optimization
Date: 2004-08-10 Source: Search Engine Guide
As the Web matures, more and more site owners are discovering that their fancy, cutting-edge sites don't convert as well as the competitor's informational site that gets right down to business. It's usually at that point that they become more receptive to doing what it takes to make their site the best it can be for their visitors as well as the search engines. [Recommend Article] [Open In New Window]
Can You Increase My Traffic?
Date: 2004-06-17 Source: Search Engine Guide
I imagine what had happened with this guy is that his SEO company had done what they said they would do -- get him ranked highly for some specific keyword phrases -- but he was finding out that it wasn't bringing much traffic to his site. [Recommend Article] [Open In New Window]
What Is Search Engine Optimization?
Date: 2004-05-17 Source: Search Engine Guide
What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is. [Recommend Article] [Open In New Window]
Maintain Your Rankings After a Redesign
Date: 2004-05-07 Source: Search Engine Guide
Everyone needs to redesign at some point, but the fear of losing existing rankings can be pretty scary. Don't worry; as long as you are careful, chances are you can keep your high rankings. Plus, your spiffy new design will most likely convert your site visitors into buyers much better than your dinosaur of a site from the 90's! [Recommend Article] [Open In New Window]
Evolution of a Search Engine Marketer
Date: 2004-04-20 Source: Search Engine Guide
As with anything you set out to learn in life, you don't get from point A to point Z without touching upon all those letters in between. This is why every day for the past 7 or 8 years I see the same search engine optimization questions asked over and over again by people in the various stages of learning. The search engines may change through the years, but people just finding out about SEO all tend to go through a similar growth process. [Recommend Article] [Open In New Window]
