Getting a Great Google Description
Date: 2004-04-16 Source: Search Engine Guide
Let's look at what circumstances cause Google to display your Meta description as opposed to a plain old snippet. It's actually surprisingly simple, yet elegant... [Recommend Article] [Open In New Window]
Froogle Optimization
Date: 2004-04-05 Source: Search Engine Guide
I have started seeing listings from Froogle in the Google search
results. I personally use Froogle before I buy something and I
think integrating Froogle in Google's results pages is a very
clever idea. How can I get my website listed in those Froogle
listings? If I can do that, then I am sure I will get lots of
sales. Can you discuss such methods?
Patrick Merton
Answer:
Froogle is Google's shopping search engine and has become more
and more popular of late, especially after Google integrated
results from Froogle in its primary search results. This will no
doubt increase Froogle's popularity and it is likely that Froogle
will become a good sales generator if you are ranked well in
Froogle.
In order to make your website friendlier to Froogle, it is
important to follow basic HTML fundamentals. The product name,
description, picture and price should be close to each other. If
you are using tables, try to put these into one cell. If you are
listing many products on a single page, make sure that you use a
separator. This can simply be a horizontal line with the <hr>
tag. If you cannot put a horizontal line, try putting every
product into its own table.
Keywords in Title and Headings
Froogle, like Google, pays great attention to the Title tag of
the page, the Heading tags, and the sentences that describe your
products. Make sure to include your keywords in them. Do not use
the same keyword more than twice in your title and headings.
Do you have a picture for every product?
While it is not that crucial to include pictures with your
products in order to get top rankings in Froogle, having a
picture of your product near your listing will definitely
increase the likelihood of a Froogle searcher going to your
product listing.
Linking structure and PageRank
Take a look at the pages which link to your most important
products. Do you have enough links to call that a popular page in
your website? You should also try to get other websites to link
to your product pages.
Why Your Site Wasn't Indexed
Date: 2004-03-05 Source: InternetNews.com
At Jupitermedia's recent Search Engine Strategies 2004 Conference & Expo in New York, I ran into people thinking 24/7 about how to help you and your site grab more mindshare on the search listings pages that -- let's face it -- are going to drive nearly all of your incremental Web traffic. [Recommend Article] [Open In New Window]
Put Your Web Pages on a Diet
Date: 2004-02-23 Source: Search Engine Guide
Experienced SEOs know that you can boost your rankings by moving your page content as close to the start of your HTML code as possible. Search engines consider words near the start of your HTML code to be more prominent, and therefore more important, than words buried deep inside the file. [Recommend Article] [Open In New Window]
Is your site hiding from the spiders?
Date: 2004-02-12 Source: About Web Search
Mike Banks Valentine explores the many ways that Webmasters can inadvertently cause their Web sites to play hide and seek with the search engines. Learn how secure servers and shopping carts can wreak havoc on a spider's ability to work its way through your site. If you're having trouble getting your site indexed, this is a must read. [Recommend Article] [Open In New Window]
Traditional Search Engine Optimization VS. Pay Per Clickpop
Date: 2004-02-02 Source: Search Engine Guide
With the current rise of pay per click advertising services such as Overture, Google AdWords and many others, professional search engine optimization companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top." [Recommend Article] [Open In New Window]
Bungled Search Engine Optimization - Cleaning Up the Mess
Date: 2003-12-24 Source: SearchDay
Many advertising agencies, design firms, and even web hosting companies offer search engine marketing services for their customers. However, some of the methods they use to obtain top positions are considered to be spam by the major search engines. How do you tell the difference? [Recommend Article] [Open In New Window]
Newbie SEO Questionspop
Date: 2003-12-16 Source: Search Engine Guide
I opened my store through Yahoo but just found out that they don't do anything to get the store listed on anything except Yahoo Shopping. So, I'm on my own. I did a search engine readiness check on my store yesterday and scored in the fair range. The areas where I was poor, I don't know how to fix -- maybe you could help? [Recommend Article] [Open In New Window]
Look Ma, No Tables!
Date: 2003-12-12 Source: SEO Today
Can designers and SEO professionals co-exist when developing and promoting websites? Read on for Michael's take on what can make both parties happy. [Recommend Article] [Open In New Window]
Defending Organic Search
Date: 2003-11-25 Source: SEO Today
It’s not really surprising that the ComScore study came out solidly on the side of Paid search. It was commissioned by Paid Search providers, including Google, Overture and Sprinks. These companies make no money from organic search, but paid search pulls in billions yearly. [Recommend Article] [Open In New Window]
Playing Googlebot with Mozilla Firebird
Date: 2003-11-17 Source: chriSEO
Fans of SEO will know that Google's crawler (googlebot) doesn't like cookies and doesn't like session ids. Good SEO coders can code your site so that googlebot doesn't get those. But how do they know it's working without waiting for the pages to be crawled? How do you know it's been working? I've been looking for a better method and I've found one in Mozilla Firebird. [Recommend Article] [Open In New Window]
SEO Mercilessly Murdered by Copywriters!
Date: 2003-11-13 Source: About Web Search
Guest writer Mike Banks Valentine of SEOptimism.com writes about the challenge of professional copywriters and SEOs understanding the techniques required for to do both jobs well in this featured article. [Recommend Article] [Open In New Window]
Organic SEO: Patience For Long Term Ranking Results
Date: 2003-11-06 Source: Search Engine Guide
Clients regularly ask me about the timing of a search engine optimization campaign and when those results will be seen in the search engine listings. A long term marketing campaign based on search engine optimization takes time: patience is the name of the game. [Recommend Article] [Open In New Window]
Digging Deeper into Search-friendly Design - Part II
Date: 2003-11-03 Source: Search Engine Guide
A top search engine position is not the be-all-that-ends-all in search marketing. You have to get people to your site and convince them to take an action (subscribe, buy, enroll, register, etc.). Usability is a huge part of that equation. [Recommend Article] [Open In New Window]
Site Won't Stay Put in Rankings
Date: 2003-10-27 Source: Search Engine Guide
This is what drives many people crazy with SEO. They want to understand exactly why their page is at a certain spot in the results, but since it's fluid, there's no way to be exactly sure. All we can do is understand and implement the fundamental things that will give our pages the best chance of showing up high in the rankings for our targeted keyword phrases. The rest is up to the search engines. [Recommend Article] [Open In New Window]
SEO Question and Answer Extravaganza
Date: 2003-10-22 Source: Search Engine Guide
It's that time of year again when I do my SEO Mailbag Extravaganza! This is when I take a sampling of email questions I've received throughout the week, and post them along with my answers. [Recommend Article] [Open In New Window]
How To Reach All the Engines
Date: 2003-10-08 Source: Search Engine Guide
Pages can and do rank highly on all the search engines. There's never a need to design a page for any particular engine at the exclusion of others. Make your pages the best they can be for your users and search engines in general, and your site will do great! [Recommend Article] [Open In New Window]
A quick slap on the wrists, do it this way
Date: 2003-08-29 Source: chriSEO
I just feel strongly that it is up to the engines to determine what they consider SPAM and to indicate so through actions and not for third party organisations to try to stamp their definition on everyone else whilst overexaggerating their ability bring the world in line with them. [Recommend Article] [Open In New Window]
SEO Website Plagiarism
Date: 2003-08-26 Source: Search Engine Guide
What you are facing is also affecting many other search engine optimization experts who rank highly on the search engine result pages, and then find their work stolen word for word, image for image and tag for tag. These duplicated websites are created with the aim of replicating the same successful results that the high ranked websites achieved. [Recommend Article] [Open In New Window]
Are You Sabotaging Your Site's Visibility in Search Engines?
Date: 2003-08-21 Source: Search Engine Guide
Websites are often a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensuring it can be found is like constructing a storefront without any doors. [Recommend Article] [Open In New Window]
How to design a search engine and user friendly website
Date: 2003-08-15 Source: searchengineblog.com
How often have you compromised website design for higher search engine results? I’m sure we all have at some time or other. But really, there’s no need to. By following these guidelines you can have the best of both worlds. [Recommend Article] [Open In New Window]
Have You Started Your Christmas Search Engine Campaign?
Date: 2003-08-12 Source: Search Engine Guide
While Christmas may well seem like a long way off, search engine marketing contains a lot of research, implementation and patience. By starting your search engine campaign in August, you hopefully won't need my last-minute articles come November. [Recommend Article] [Open In New Window]
Site Maps: Let Search Engines Find Your Pages
Date: 2003-08-05 Source: PromotionData.com
To maximize traffic to your site, you must make sure that all your internal pages are indexed, not just your main page. The most efficient way is to create a Site Map (a list of links to all the pages in your site) and link to it directly from your homepage. [Recommend Article] [Open In New Window]
