Stung by Unethical Search Engine Optimization
Date: 2003-03-18 Source: SearchDay
Even knowledgeable, ethical professionals can get swindled by unsavory search engine optimization techniques. Here's how one firm discovered -- and fixed -- the damage inflicted on an unwary online retailer. [Recommend Article] [Open In New Window]
Getting Started in Search Engine Optimization
Date: 2003-03-12 Source: Search Engine Guide
If you have decided that you want to optimize a web site, do yourself a favor and read up on resources available online. Typically, all resources are free and the knowledge gained can be invaluable. [Recommend Article] [Open In New Window]
Sitemaps and Hypertext Links: "Food" for Search Engine Robots
Date: 2003-03-11 Source: Search Engine Guide
Sitemaps and hypertext links are 'food' for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages. [Recommend Article] [Open In New Window]
Monitoring Your Search Engine Positions - Five Tips
Date: 2003-03-04 Source: Search Engine Guide
Monitoring high rankings, once attained, is critical to the ongoing success of any search engine marketing initiative. It is also important to approach your monitoring efforts with a solid strategy and a proper mindset. The following five tips can help. [Recommend Article] [Open In New Window]
Cost-Effectiveness of Learning Search Engine Optimization
Date: 2003-02-27 Source: Search Engine Guide
If you're a hands-on kinda person and you're interested in search engine optimization, you might want to give it a whirl yourself. If you're designing your own Web site, you've already got a good start since you know some of the fundamentals of HTML and design. [Recommend Article] [Open In New Window]
Smart Search Engine Tactics
Date: 2003-02-25 Source: eMarketer
David Hallerman explains the various ways in which you can optimize your company's site for better search engine placement, and also highlights why it's important. [Recommend Article] [Open In New Window]
Google Searchies: Trend in Online Search
Date: 2003-02-24 Source: Google Village
Google now indexes the majority of the text on each of your site pages, if not all of the page. This means that rather than finding your site by using just keywords, people can now type into Google multiple words and find your page through all manner of combinations. [Recommend Article] [Open In New Window]
Owning a Search Engine Keyword Market
Date: 2003-02-18 Source: Search Engine Guide
Just as in sport leagues, web site owners are constantly jockeying for position within the search engines. Instead of holding contests in stadiums, your battle for position takes place on the search engines. Instead of fans and spectators, you have searchers. [Recommend Article] [Open In New Window]
Google Dance
Date: 2003-01-28 Source: kuro5hin.org
Never heard of the Google Dance? It's an interesting event that happens (roughly) once a month and causes quite a stir in some web circles. [Recommend Article] [Open In New Window]
SEO Ethics: Hype and Hypocrisy?
Date: 2003-01-28 Source: SearchEthos
Do a search on "search engine ethics" or "seo ethics" and you'll find any number of articles explaining the potential perils of using "unethical" SEO techniques. [Recommend Article] [Open In New Window]
Hijacked Site or Google Mistake?
Date: 2003-01-16 Source: Search Engine Guide
I checked Google today and to my surprise someone copied my entire web site and the link from Google to my site is now pointing to this person's stolen version of my site. [Recommend Article] [Open In New Window]
The importance of robots.txt
Date: 2003-01-14 Source: PromotionData.com
If your web site doesn't have a robots.txt file yet, read on to learn how to create one. If you already have a robots.txt file, read our tips to make sure that it doesn't contain errors. [Recommend Article] [Open In New Window]
Taking Time for SEO: Is it Worth Delaying Your Site's Launch?
Date: 2003-01-10 Source: Search Engine Guide
If a new website project was placed before you, and it was your decision whether or not to launch the site before it had been properly optimized for the search engines, what would your decision be? Would you launch the site, or would you wait? [Recommend Article] [Open In New Window]
Search Engine Optimization Q&A
Date: 2003-01-09 Source: Jill Whalen at Search Engine Guide
Will changing tags affect rankings? ODP error message. Submitting site too often. Spiders not finding articles. JavaScript rollovers. Iframes. [Recommend Article] [Open In New Window]
