- Search Engine Optimization Techniques: Playing Conservatively
Date: 2003-01-07 Source: Search Engine Guide
When a webmaster or amateur SEO takes on a sites optimization and search engine marketing plan - they often does so without the proper knowledge of what works and what does not work. As a result, sites can become penalized, banned, or worse yet - the optimization itself simply never grows into the potential it once had.
[Open In New Window] - SEO Predictions for 2003
Date: 2003-01-03 Source: Search Engine Guide
Here are a few thoughts about where SEO is heading in the new year. Some may be wishful thinking, and some may take more than one year to happen, but these are the trends I'm currently seeing.
[Open In New Window] - Google WebQuotes
Date: 2002-12-11 Source: Search Engine Optimization Support Forums
It's been known for ages that text around a link is taken into account when calculating a pages relevancy score (how related it is to the query), what hasn't been known is what format is most easily understandable. Now we have an indication.
[Open In New Window] - SESlow
Date: 2002-12-09 Source: Search Engine Optimization Support Forums
There's been a recent spate of people trying to create new terms for the SEO industry or segments of it, none of them helpful. I've decided that the only helpful term would be SESlow.
[Open In New Window] - Google Offers SEO Selection Guidelines
Date: 2002-12-05 Source: The Search Engine Report
At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums.
[Open In New Window] - Search Engine Optimization Glossary
Date: 2002-12-05 Source: Search Engine Guide
Right now, I feel like the kid in school, afraid to raise his/her hand and ask a 'dumb question'... but perhaps, like that kid, there are others afraid to ask too! Would it be possible to include a brief explanation and spelled out meaning of the abbreviations or terms?
[Open In New Window] - Getting Honest With The Search Engines
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Date: 2002-12-03 Source: Search Engine Guide
I spend a lot of time reading newsletters and forum postings about search engine marketing. More often than not, people are asking about methods used to improve search engine rankings: what works, what doesn't, and what will get you in trouble.
[Open In New Window] - A letter to the search engines
Date: 2002-11-29 Source: Search Engine Optimization Support Forums
The truth is that search engines and SEOs are a partnership, a partnership where the SEOs are willing to hear the rules as defined by the search engines but where the search engines do not give them.
[Open In New Window] - Google Ghosts
Date: 2002-11-26 Source: Search Engine Optimization Support Forums
Every so often a new site is put up on the Internet and it appears in the index before the monthly update. Quite often it has good rankings at that point in time. But horrifyingly they often disappear again a few days or weeks later.
[Open In New Window] - Ten Questions with: Jill Whalen
Date: 2002-11-22 Source: searchengineblog.com
Jill is a high profile search engine optimization specialist and frequent speaker at Danny Sullivan's Search Engine Watch conferences. In this interview, Jill outlines her approach, talks about her previous company RankWrite and reveals her most memorable conference experience.
[Open In New Window] - Google's got a secret all want to know
Date: 2002-11-21 Source: globetechnology.com
There's a new corporate secret out there that's as closely guarded as Kentucky Fried Chicken's original recipe and Coca-Cola's soft-drink formula. It's the method Google Inc. uses for ranking Internet search results.
[Open In New Window] - Rankings in AltaVista and Google
Date: 2002-11-21 Source: Search Engine Guide
As far as AltaVista goes, you are correct: they don't seem to bring much traffic these days, even when you have many top-ten rankings. Of course, they just reinvented themselves a couple of weeks ago. Therefore, it's impossible to say what the future holds for them.
[Open In New Window] - SEO Mailbag Bonanza
Date: 2002-11-14 Source: Search Engine Guide
Playing SEO catch-up. How to separate keywords. Redoing a Web site. Using country-specific language TLDs. Keyword stuff. PageRank and its effect on rankings.
[Open In New Window] - Count Coup on Google
Date: 2002-11-06 Source: PromotionData.com
Getting a good rank at Google can be relatively simple, even with a contested keyphrase. Implement these techniques, and you will experience the rush that only massive traffic to your site can bring.
[Open In New Window] - Optimizing for the Future
Date: 2002-11-06 Source: Search Engine Optimization Support Forums
I think it was about time that the search engine optimization industry woke up and realised that "sure, it's easy today. But it won't be tomorrow".
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