- Why Meta Description Tags Suck
Date: 2006-04-05 Source: Search Engine Guide
The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use.
[Open In New Window] - Meta Keywords Advice
Date: 2005-10-31 Source: Search Engine Guide
Most people agree that the Meta tag is useless. I'll take it a step further and argue that it's hazardous. There is more risk than reward in using the meta keywords tag because your competitors can view the meta keywords tag and can steal your keywords.
[Open In New Window] - Length of Meta Description Tag
Date: 2005-09-26 Source: Search Engine Guide
One of the biggest mistakes people make when thinking about SEO is that they believe there are certain hard and fast rules and if you don't follow them you will either get penalized or never see high rankings.
[Open In New Window] - Title Tags, Meta Descriptions and Keywords
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Date: 2004-09-15 Source: Search Engine Guide
Just when I finally stopped getting the dreaded "Do I need commas or no commas in my Meta keyword tag" question, there's been a new stream of Meta tag questions being asked. I'm not sure of the reason for the sudden interest, but it's probably because people are starting to worry about other engines besides Google now.
[Open In New Window] - META Tags Abuse and Misuse - Metadata Structuring and Standards
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Date: 2003-08-18 Source: SEO Consultants Directory
The SEO Consultants Directory Administrator and Directory Editors have recently been involved in a discussion via email where our interpretation of the Metadata standards are being challenged. A search engine marketing article discussing the abuse and misuse of META Tags by Edward Lewis.
[Open In New Window] - The Importance of a Good Web Page Title
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Date: 2003-04-18 Source: PromotionData.com
You want to use a page title that clearly states the purpose of the page, that will catch the user’s eye when it is displayed by a search engine, and that will be easily identifiable by the user when he browses through his files in the Favorites folders.
[Open In New Window] - Using Keywords to Optimize Titles and Descriptions for Search Engines
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Date: 2003-03-21 Source: Search Engine Guide
Every page is unique, and every optimization is unique. Therefore there will never be an optimum number of times to use any particular keyword or keyword phrase in any of the tags or in the page copy. You should use them in the way that makes the most sense for the particular page you are working on.
[Open In New Window] - Revisiting Meta Tags
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Date: 2002-12-05 Source: SearchEngineWatch.com
First and foremost, a few people came away with the mistaken impression that I was saying that all meta tags were dead. Not so. I always specifically referred to the meta keywords tag, in that article. In contrast, there are many other types of meta tags that exist and continue to be used by web-wide search engines, browsers and for other purposes.
[Open In New Window] - META Refresh And Search Engines
Date: 2002-11-11 Source: NetMechanic
There are legitimate reasons for using the tag, but search engine spiders usually don't spend a lot of time evaluating them. Often, they'll leave as soon as they encounter a refresh attribute because it's a spammer favorite.
[Open In New Window] - Google and Page Titles
Date: 2002-11-05 Source: Search Engine Optimization Support Forums
Lately there has been a lot of theory floating around about how the TITLE of a page linking to one of your pages might help your page. This isn't a particularly new theory, it's just popular right now. I doubted it then, and I doubt it now.
[Open In New Window] - Titles Revisited
Date: 2002-10-31 Source: Search Engine Optimization Support Forums
The theory works like this: build a crawling search engine and give it a data set of a few million pages, then test various ways of improving the quality.
[Open In New Window] - Keyword Meta Tag here to stay?
Date: 2002-10-11 Source: Search Engine Optimization Support Forums
The best use of the meta keywords tag now is to put in rare synonyms that relate to your page but are not specifically used in it.
[Open In New Window] - Title Craft
Date: 2002-10-07 Source: Search Engine Optimization Support Forums
Optimizing your pages starts right at the top. Creating an optimized title is a craft.
[Open In New Window] - No Meta Keyword Tags
Date: 2002-10-04 Source: Search Engine Guide
Unfortunately, once Meta tags became spam magnets, we SEOs started telling people to only use words that were already on the page and no others. From what I discovered, that advice was actually wrong -- and in fact, probably useless!
[Open In New Window] - Death Of A Meta Tag
Date: 2002-10-01 Source: SearchEngineWatch.com
Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time. In my opinion, the meta keywords tag is dead, dead, dead.
[Open In New Window] - What Exactly are META tags?
Date: 2002-06-21 Source: Search Engine Guide
You probably know that META tags are important for search engine optimization and that they need to be included on your Web site. But what exactly do they do? What is their purpose and how exactly do the search engines interact with them?
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