- More SEO Ramblings from Jill
Date: 2005-08-18 Source: Search Engine Guide
How often do we hear about "proprietary technology" when it comes to SEO? And how many use scare tactics in order to keep those monthly checks rolling in? Those are not smart, long-term client relationship techniques!
[Open In New Window] - Good Things Come to Those Who Wait: Part 1
Date: 2005-08-02 Source: Search Engine Guide
In a previous article I wrote about the making of a perfect SEO firm, highlighting all the different jobs that an SEO firm must perform for the optimization process. That article outlined only the overall human resources needed but didn't go into the specific job functions that are required in the SEO process. Here is where I let that particular cat out of the bag.
[Open In New Window] - Determining the Value of Your SEO Service
Date: 2005-07-22 Source: Search Engine Guide
We often have potential clients come to us price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an "SEO" company that will work for less. With SEO, however, you usually get what you pay for.
[Open In New Window] - SEO/SEM Pricing Models
Date: 2005-07-07 Source: Search Engine Guide
Search marketing campaigns can have so many facets that it's very hard to provide a one-size-fits-all solution. There may not be any one pricing model that will be right for every client that you work with.
[Open In New Window] - Search Engine Spammers...Unite?
Date: 2005-06-20 Source: Search Engine Guide
Roger Wehbe had a dream. He wanted to organize a group of ethical SEM professionals that could band together as the Association of Search Engine Professionals.
[Open In New Window] - SEO Client Expectations
Date: 2005-05-26 Source: Search Engine Guide
Many clients never think about the level of involvement they'll need to have in an SEM campaign until it has kicked off and the SEM start snagging them for things they'll need to get started.
[Open In New Window] - How to Hire a Professional SEM - Part 4
Date: 2005-05-02 Source: Search Engine Guide
Once you've selected a few SEM firms to consider, you'll need to decide if you want to work with an individual consultant, an SEM-only firm, or a marketing or web design firm that also offers SEO services.
[Open In New Window] - How to Hire a Professional SEM - Part 2
Date: 2005-04-26 Source: Search Engine Guide
It's important to take a look at exactly what services are being offered to you by a professional SEO before you give serious consideration to hiring them.
Google Extends AdWords Program
[Open In New Window] - Dealing with Times of Great Change
Date: 2005-04-21 Source: Search Engine Guide
The search engines are changing friends. There is nothing the SEO/SEM community can do about these changes except to study, experiment and learn as quickly as humans with electronic assistants can.
[Open In New Window] - How to Hire a Professional SEM Part 1
Date: 2005-04-21 Source: Search Engine Guide
As with most other major purchases or contracts, a basic understanding of what SEO entails can provide you with a solid stepping stone to build a great relationship with a professional search engine marketing specialist
[Open In New Window] - Hiring a Search Engine Marketer
Date: 2005-03-15 Source: Search Engine Guide
Do-it-yourself SEO is a great way to go- if you've got the time to put in, anyone can effectively optimize a website. However, it makes sense to hire a professional when your time is better spent doing what you do best; running your business.
[Open In New Window] - Finding an SEO Consultant
Date: 2005-02-02 Source: Search Engine Guide
Finding a reputable search marketing firm can be difficult. Find out what you should be looking for and where you should be looking for it.
[Open In New Window] - The Power of Virtual Search Engine Marketing
Date: 2005-01-26 Source: Search Engine Watch
Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out.
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