How to Select a Search Marketing Partner Webinar
Date: 2004-07-23 Source: Search Engine Guide
I recently attended a presentation by Jupiter Media titled, How to Select a Search Marketing Partner. The presentation was good, covering elements most of us know about but probably never thought to put in a checklist. As the webinar streamed I processed and typed detailed notes for your enjoyment. [Recommend Article] [Open In New Window]
SEO Consultants Directory to Launch Peer Review Network
Date: 2004-07-23 Source: SEO Consultants Directory
The Peer Review Network is the first of its kind in the Search Engine Marketing industry and is comprised of approved SEO Consultants Directory members who are actively participating in the growth and continued member quality of the directory. [Recommend Article] [Open In New Window]
How Much is a Search Marketing Firm Worth?
Date: 2004-07-20 Source: SearchDay
In rececent months we've seen a wave of small search marketing firms selling to larger buyers. How much are search engine marketing companies worth? If you own a firm, when is the right time to sell? [Recommend Article] [Open In New Window]
Selecting a Search Marketing Partner Webinar Breakdown
Date: 2004-07-14 Source: Search Engine Lowdown
I figured there the audience would be mostly search engine marketers looking to put an ear to the ground and find out exactly what folks are looking for but it seemed like the majority of folks were business owners and marketing department types looking for solid advice and answers. [Recommend Article] [Open In New Window]
Outsourcing Search Engine Marketing
Date: 2004-03-11 Source: SearchDay
Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? [Recommend Article] [Open In New Window]
The Nightmares of a SEO
Date: 2004-01-06 Source: Search Engine Guide
To your horror you discover that a client has completely redesigned their web site and in the process, removed all of the optimization you developed. All your work has been flushed right down the drain! Does this really happen? Will a company hire a SEO firm, spend thousands of dollars to optimize their site for better positioning and then sabotage themselves? You bet it does, unfortunately all the time. [Recommend Article] [Open In New Window]
Top Five Search Engine Optimization Myths
Date: 2003-11-24 Source: ClickZ
Plenty of unethical search engine marketers will take your money by making false promises without a moment's hesitation. This column explains some top SEO myths you'll hear from their firms. SEO sales reps may tell you exactly what you want to hear. Listen for the flutter of these red flags. [Recommend Article] [Open In New Window]
Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
Date: 2003-10-28 Source: Search Engine Guide
It is well worth the money you will spend as well as the peace of mind knowing that someone else is worrying about your rankings for you. A good SEO company will actually not cost you anything in the long run because it will amount to increased exposure and increased traffic which in turn will bring increase revenues. [Recommend Article] [Open In New Window]
Starting a New SEO Services Business
Date: 2003-10-13 Source: PromotionData.com
If you have ever considered starting a new SEO service company, there are several steps you can take that will get things moving in the right direction. I myself started a company this past year that is already realizing great results. [Recommend Article] [Open In New Window]
Why Is Quality Search Engine Optimization So Expensive?
Date: 2003-09-16 Source: advertising-uk.co.uk
If you've ever gone shopping for professional yet affordable search engine optimization, the sticker shock may have caused you to reconsider that "$99 search engine submission special" you saw advertised. After all, it's a field of expertise with no regulatory body and no simple answer to the question: Just how much should an online business pay a search engine optimization company? [Recommend Article] [Open In New Window]
Legitimate Search Engine Optimization Company or Not?
Date: 2003-08-26 Source: Search Engine Guide
I am a small business owner who would like to improve my ranking. I have been contacted by a company who 'guarantees' top-10 rankings on 6 major sites within 180 days for a fee. Can you please tell me if these types of companies are legitimate, and which ones you would recommend or avoid. [Recommend Article] [Open In New Window]
Increase SEO Sales by Teaching Clients about SEO Truths
Date: 2003-08-25 Source: Search Engine Guide
Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdo the next self proclaimed SEO guy's claims, why not try something more in the nature of a soft sell. [Recommend Article] [Open In New Window]
Are You Ready To Hire a Search Engine Optimization Firm?
Date: 2003-08-20 Source: Search Engine Guide
If you know exactly what you expect to get out of your campaign, have realistic expectations, and are committed to getting the most out of your investment, you are probably ready to look into hiring a search engine optimization firm. [Recommend Article] [Open In New Window]
SEOs Who Party Like it's 1999
Date: 2003-07-08 Source: Search Engine Guide
I find it difficult to understand search engine optimizers who party like it's 1999 - using invisible text and hidden links in some pathetic, misguided attempt to trick the search engines into believing their site content is the most relevant. I mean, what are they thinking? [Recommend Article] [Open In New Window]
Selecting a Search Engine Optimization Company
Date: 2003-05-08 Source: Search Engine Guide
There are many factors to consider when selecting a search engine optimization company. Unfortunately, many businesses that haven’t previously used search engine optimization to promote themselves are unsure how to evaluate potential vendors, and many are intimidated by the entire concept. [Recommend Article] [Open In New Window]
SEO - How much do you charge for your services
Date: 2003-05-07 Source: Webmaster World
"It should be pointed out that 'price' is not the key issues 'term' and 'performance' are. Anyone can say #1 results and produce it... as anyone can rank on 'pink elephants zoo seatle washington', and guarantee this ranking performance... but it's has no 'performance value' for quality traffic nor conversions for the client thus not worth much." [Recommend Article] [Open In New Window]
What SEOs Expect From Their Clients
Date: 2003-03-25 Source: Search Engine Guide
Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few of them. [Recommend Article] [Open In New Window]
Working Well With Your Search Engine Optimization Firm
Date: 2003-03-20 Source: Search Engine Guide
A successful SEO enriched marketing campaign will require a few simple but crucial elements: timing, organization, and commitment. Understanding these elements and having realistic expectations is critical to the success of your search engine marketing efforts. [Recommend Article] [Open In New Window]
