- Maintaining Focus as an SEO Professional
Date: 2001-12-04 Source: Search Engine Guide
Far too often, optimization specialists overlook their own sites as they try to perfect optimization for that big-name client. Lander takes a closer look at what is at stake and offers some tips for those looking to treat all SEO related clients equally - without losing your own competitive edge.
[Open In New Window] - Preparing the Ultimate SEO Proposal
Date: 2001-11-08 Source: Search Engine Guide
Understanding SEO can be as difficult as anything else in the world. When you prepare documents for your potential clients, you need to be insightful and informative - or some intense confusion may be just around the corner.
[Open In New Window] - Redefining the Industry of Search Engine Optimization
Date: 2001-11-01 Source: Search Engine Guide
We have entered a period in which many search engines are cleaning up their acts and offering users the most valuable content they can. The result is an entirely new set of successful optimization techniques, and the weeding out of good SEO's from the bad.
[Open In New Window] - Help a Client, Help Yourself
Date: 2001-08-07 Source: Search Engine Guide
With new clients, developers are often presented with some great ideas, and some bad ones. Here, Eric Lander reviews one of the worst ideas, and explores how to satisfy a client without compromising usability...
[Open In New Window] - Promoters Call For Certification
Date: 1998-08-04 Source: Search Engine Watch
Principals from four major promotion and design firms have sent an open letter to the major search engines calling for the establishment of a certification program for optimization professionals.
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