Focusing on the Short Tail...Yes, You Read That Right
Date: 2006-06-06 Source: Search Engine Guide
When it comes to internal site search engines, companies need to focus on the "short tail" of search rather than the more commonly evangelized "long tail." Now I realize this may sound like I'm about to tell you to go against everything you know about the power of the long tail, but it's essential to keep in mind that with this article, we're talking about internal site search, not search conducted on a search engine like Yahoo! or Google. [Recommend Article] [Open In New Window]
I Speak Search
Date: 2005-10-14 Source: Search Engine Guide
We are becoming adept at paring down complex concepts into a few well chosen words. There is no unnecessary filler. Even if we do throw in a few “the”s and “what”s, the search engine conveniently strips them from our query.
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How To Target Your Online Niche Markets
Date: 2005-06-06 Source: Search Engine Guide
Now that you have narrowed down your target market/s, try to get inside their heads. If you were a customer, what would YOU type in to the search engines to find the goods and services offered on your own site?
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Online not the place for the Road less Travelled
Date: 2005-05-03 Source: Search Engine Guide
As search marketers, we need to spend more time understanding the territory that our target consumers travel through. All too often, we try to stake our claim to online territory, never knowing if our customer might even come that way.
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Generic Search Terms Drive Most Buying
Date: 2004-12-14 Source: ClickZ
Conventional search marketing wisdom holds that searchers are more likely to use brand- or product-specific keywords as they grow closer to making a purchase, but the study finds that 83 percent of consumers start their search process with a generic term and only a relatively small percentage later refine their searches with a product-specific query. [Recommend Article] [Open In New Window]
Searches Reflect Spectrum of Interests
Date: 2004-07-08 Source: ClickZ
References to war and the American political landscape are peppered throughout the usual searches for celebrities, sports and entertainment, reflecting the spectrum of issues on the minds of Internet searchers. [Recommend Article] [Open In New Window]
2003's Most Wanted Search Terms
Date: 2004-01-07 Source: SearchDay
The most popular search terms of the past year reveal as much about the interests of searchers as they do about the perceived 'personalities' of the major search engines. [Recommend Article] [Open In New Window]
Ever wonder what people search for?
Date: 2003-09-20 Source: About Web Search
Sure, there are some interesting features out there like the Google Zeitgiest and the Lycos Top 50 that have been created to track user queries on popular search engines...but those sites really only tell you about the most popular phrases. For those who are interested in getting some real time insight into what people are searching for, I've stumbled across a nifty new tool. [Recommend Article] [Open In New Window]
Hitwise Launches Industry First Search Marketing Tool
Date: 2003-08-20 Source: Market Wire
The Hitwise Search Terms intelligence service enables marketers to view two different reports: 1. Search terms clicked-on to deliver traffic to a specific website and, 2. Search terms clicked-on to deliver traffic to a specific industry. [Recommend Article] [Open In New Window]
Addressing the Search Term
Date: 2003-07-21 Source: Search Engine Guide
While more and more sites begin to include search terms in their web page copy in order to rank higher in web searches, high search engine rankings are really only a part of the equation. Another large part is whether each of your pages is directly addressing the searcher’s topic of interest. [Recommend Article] [Open In New Window]
Data Mining the Lycos 50
Date: 2003-04-10 Source: SearchDay
Dig deep within the Lycos 50 list of most popular search terms and you'll find a wealth of fascinating information that not only reveals trends but serves as a goldmine for search engine optimization efforts. [Recommend Article] [Open In New Window]
Contemporary Culture, Revealed
Date: 2002-12-20 Source: ClickZ
Ever want to know what the online masses are thinking about... what they're looking for... how best to target your messages to tap into their wants and needs? Doesn't every marketer? [Recommend Article] [Open In New Window]
2002 Year-End Google Zeitgeist
Date: 2002-12-12 Source: Google
Track the course of the past 12 months on the timeline and graphs plotting the most popular search terms as they occurred throughout 2002. Check out the year's top gaining and declining search terms as well as the most popular brands, music, movies and women on the web as seen by Google users. [Recommend Article] [Open In New Window]
Search Engine Intelligence from the Lycos 50
Date: 2002-05-07 Source: Search Engine Watch
Search Engine Strategies keynote speaker Aaron Schatz entertained and enlightened attendees with the "trends of American culture" he observes as keeper of the Lycos 50 most popular search terms. [Recommend Article] [Open In New Window]
Yahoo Publishes Top Searches
Date: 2000-11-03 Source: Search Engine Watch
It used to be that every so often, a Yahoo top searches list would be leaked and circulated around. Now Yahoo's made the wise move of realizing what we search for is great content. The Yahoo Buzz Index provides a breakdown of top search topics by category and overall. [Recommend Article] [Open In New Window]
