Doctor, Heal Thyself – StepForth Site Redesign
Date: 2006-02-10 Source: Search Engine Guide
The use of eye-catching graphics is good to engage the interest of the observer however, a web document is really only as good as its content. In website marketing, all content should be viewed as a call to action. The goal of commercial websites is to convert visitors into participants of one form or another.
[Recommend Article] [Open In New Window]
21 Tips for Better Online Credibility
Date: 2006-02-01 Source: Search Engine Guide
One way to increase on the conversion question is to increase credibility. To me it makes sense that if it adds credibility for the user, it's eventually gonna be rolled into an algorithm somewhere as well. [Recommend Article] [Open In New Window]
Sitemap Pages Don't Help Search Engine Rankings
Date: 2006-01-30 Source: Search Engine Guide
Sitemaps and XML files, mainly made for the Google Sitemaps program are pretty much useless for ranking purposes. Don't expect to give Google a URL to crawl and expect it to rank anywhere for anything if you don't have everything else in place (like on-topic links to the URL).
[Recommend Article] [Open In New Window]
SEO Overkill Can Destroy Your Site
Date: 2005-12-21 Source: Search Engine Guide
Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called "SEO Overkill". [Recommend Article] [Open In New Window]
Creating a Marketing Focused Website that Sells - Part 4
Date: 2005-12-13 Source: Search Engine Guide
In parts one, two and three of this series of articles I looked at a variety of issues that can impact your web site's ability to convert visitors to buyers. Today, I'll be covering the information content that you'll need to help people find their way around your web site.
[Recommend Article] [Open In New Window]
Creating a Marketing Focused Website that Sells - Part 3
Date: 2005-12-05 Source: Search Engine Guide
In parts one and two of this series of articles I looked at a variety of issues that can impact your web site's ability to convert visitors to buyers. Today, I'll be covering the information content that you'll need for your about us, contact us, FAQ and product pages.
[Recommend Article] [Open In New Window]
Avoiding Common Web Site Mistakes
Date: 2005-11-04 Source: Search Engine Guide
One reason why I think the internet has been so successful is that website technology has allowed anyone to make a website and publish it on the internet. There are a lot of people out there that have absolute no formal training when it comes building websites—and a lot of people who build websites for a living have trained themselves.
[Recommend Article] [Open In New Window]
Creating a Marketing Focused Website that Sells - Part 1
Date: 2005-10-21 Source: Search Engine Guide
With the exception of cloned web sites, every web site has its own unique characteristics. Your site should be built to fulfill your informational and sales needs, while being effective in getting your target audience to take the desired actions.
[Recommend Article] [Open In New Window]
Click Here!
Date: 2005-10-17 Source: Search Engine Guide
The text link should not only describe the information that will be found when clicking on the link, but it should also offer a promise or a benefit to the user. [Recommend Article] [Open In New Window]
Print-Friendly Web Pages For Your Visitors
Date: 2005-10-17 Source: Search Engine Guide
The question of whether a web page is print-friendly depends on the browser. Whether a web page is print-friendly can be checked by choosing the Print Preview option from the File choices on the browser navigation menu.
[Recommend Article] [Open In New Window]
Home Page Redesign Issues
Date: 2005-09-15 Source: Search Engine Guide
Other sites often link to home pages as a recommended resource. This tells the search engines that this site (and more specifically the home page of this site) is extremely worthwhile [Recommend Article] [Open In New Window]
Expanding on Usability
Date: 2005-08-29 Source: Search Engine guide
Usability is often confused accessibility (making a site fully accessible to people with physical disabilities) however accessibility is a critical element in site usability.
[Recommend Article] [Open In New Window]
Keyword Stuffing = Parking in Handicapped Spaces
Date: 2005-07-27 Source: Search Engine Guide
Are you the kind of person that parks in the handicapped space? Hopefully not. However, many websites that I've seen are doing the equivalent of parking in handicapped spaces and very few people are saying anything about it. It's about time we start taking care of the user, ALL users, rather than just the ones who are able see the site how you see it.
[Recommend Article] [Open In New Window]
Arachnophilia, the Joy of Playing with Spiders
Date: 2005-07-07 Source: Search Engine Guide
Today there are four major general search engines and several vertical search tools, each with a unique algorithm and spidering schedule. So just how important is it to know the spidering schedule of the various search engines?
[Recommend Article] [Open In New Window]
Access for All
Date: 2005-05-23 Source: Search Engine Guide
While Web accessibility seems to be a polarizing issue, it is becoming one that will be inescapable as the internet community progresses.
[Recommend Article] [Open In New Window]
What is Content? Part II
Date: 2005-04-20 Source: Search Engine Guide
Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!
[Recommend Article] [Open In New Window]
What is Content? Part I
Date: 2005-04-13 Source: Search Engine Guide
Good content is useful information or tools that your visitors will find helpful. It means different things to different businesses and the bottom line is that what constitutes "good content" depends on the goal of your site.
[Recommend Article] [Open In New Window]
