Web Site Check-Up in 10 Easy Steps
Date: 2005-04-07 Source: Search Engine Guide
Tuning up your site might help you to uncover little things that may be hindering your site’s performance. A Web site is most successful when site owners take the time to make constant improvements and respond to their visitors.
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Accessibility Issues Make a Difference
Date: 2005-04-05 Source: Search Engine Guide
The reality is that many companies don't realize the impact their design decisions have on the usability and basic functionality of their site. Solving accessibility problems can improve the overall experience for all users, so it is worth making the effort.
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SEO Without Usability -- An Exercise in Futility
Date: 2005-03-11 Source: Search Engine Guide
SEO had worked well for this company -- here I was -- a qualified buyer with credit card in hand who had found their site through a search engine. And yet I abandoned that site (and the nine others like it) in disgust. [Recommend Article] [Open In New Window]
Do Not Drop Your Web Site Off the Search Engine Cliff
Date: 2005-02-17 Source: Search Engine Guide
Do not drop your web site over the search engine cliff without considering the usability effect. Design it to be productive and user centered. Remember your original requirements and goals and trace back every dollar you spend to meeting them. [Recommend Article] [Open In New Window]
SEM and Site Usability
Date: 2005-02-14 Source: ClickZ
Usability and search friendliness go hand in hand. If products and services are easy to find, and the Web site easy to use (resulting in higher conversions), the site should easily maintain high-quality search engine traffic. Yet many search engine marketing (SEM) firms offering search-engine-friendly design don't have staff trained, certified, or experienced in Web site usability. [Recommend Article] [Open In New Window]
Ingredients of a Search Engine Friendly Site
Date: 2005-01-07 Source: Search Engine Guide
Many are under the impression that one has to sacrifice the end user if they are to please the search engine. Nothing could be further from the truth. It is the end user that you want to attract and as a result, covert to a customer. Therefore you should always design and market your site with the end user in mind. [Recommend Article] [Open In New Window]
SEO's Relationship With Website Architecture
Date: 2004-04-06 Source: Search Engine Guide
Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. [Recommend Article] [Open In New Window]
Why Ecommerce is Not Ready for My Daughter or Me
Date: 2004-01-13 Source: Search Engine Guide
We assume that the top 20 sites in search engine results are the best of the best based on our search keywords. That, I'm afraid, is the saddest shock of all. Top rank doesn't equal the best online experience once you click into that website. That part of usability wasn't tested for you by the search engine or directory. That's not their job. [Recommend Article] [Open In New Window]
10 Easy Steps to a User Friendly Website
Date: 2003-11-19 Source: Search Engine Guide
Improving your website usability isn't time-consuming, it isn't expensive and it's certainly not difficult. It simply involves common sense and dedication to the task. Here are 10 easy steps that anyone can implement to make their website more user friendly. [Recommend Article] [Open In New Window]
Information taxonomy plays a critical role in Web site design and search processes
Date: 2003-07-01 Source: Builder.com
Information taxonomy is a Web developer's best friend because it can help reach those two most elusive goals of effective Web design: user satisfaction and return on investment. Conversely, even the most efficient search engine cannot completely overcome problems caused by poorly conceived or completely absent information taxonomy. [Recommend Article] [Open In New Window]
Is Your Website Self-Centered or User-Centered?
Date: 2003-05-13 Source: Search Engine Guide
Always remember who will be using your website. It's not your company CEO, marketing department or programmers. The truth is that your website visitors have the power to bring fame and fortune, or ruin a reputation and sour investors. Part four in the series: Being Tops with Your Users and the Search Engines. [Recommend Article] [Open In New Window]
