How To Impress Search Engines and Users - Focus: Web Site Navigation
Date: 2002-11-19 Source: Search Engine Guide
Who says you can't be creative while trying to adhere to search engine optimization or usability standards? Though it may seem like a lot of extra work now, with a little practice, designing for searches, sales, traffic and users can become second nature to you. [Recommend Article] [Open In New Window]
How To Impress Search Engines and Users - Focus: Web Site Structure
Date: 2002-11-11 Source: Search Engine Guide
To build a successful Web site takes more than being a skilled programmer or user interface designer. Fortunately, being found in searches, generating sales and traffic plus showing consideration for site visitors can all be achieved using the same basic techniques. [Recommend Article] [Open In New Window]
Back to Basics: Alt Tags
Date: 2002-11-04 Source: Search Engine Optimization Support Forums
Because I've had lots of requests lately, here's a simple back to basics overview of alt tags and how they work. [Recommend Article] [Open In New Window]
Landing Page Magic and My Two Cents
Date: 2002-10-30 Source: ClickZ
The first thing the searcher sees after clicking on your paid or unpaid search engine link is your landing page. How that landing page performs is one of the keys to a positive ROI from search marketing. [Recommend Article] [Open In New Window]
Usability and Search Engine Optimization
Date: 2002-09-19 Source: Search Engine Guide
The fastest way to make your application both engine- and user-friendly is to pretend that nobody can see it. Huh? You may have heard of Section 508, which is a law that essentially says any Web site of the US Government must be accessible to special-needs users. The best part of this is that the extra measures Webmasters take to make their pages more accessible, also make them more search-engine-friendly. [Recommend Article] [Open In New Window]
SEO Enhances Accessibility
Date: 2001-12-21 Source: Search Engine Guide
There are many design considerations when launching or upgrading a Web site. Two important tasks that should not be overlooked are search engine optimization and site accessibility. [Recommend Article] [Open In New Window]
Age Old Wisdom: Usability
Date: 2001-08-06 Source: Search Engine Guide
In a discussion on usability within Orbidex, COO Erik Petersen points out that the Jakob Nielsen's two year old philosophy behind web design, should be applied today as much as it was when it was originally documented. And often, bad design is often needed to become good design... [Recommend Article] [Open In New Window]
