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Home : Search and Research : Usage Statistics

 

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  Related Forum Threads (2)
This category provides discussion threads from search engine forums covering the topic of search engine usage statistics.



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  • Majority of Searchers Use Multiple Search Engines  pop
    Date: 2005-03-01  Source: ClickZ
    The study found that 58 percent of Google searchers also visited at least one of the other top two search engines, Yahoo! and MSN Search. The use of multiple search engines also applies to Yahoo! and MSN searchers. Approximately 71 percent of Yahoo! searchers also visited one of the other top two engines, and 70 percent of MSN searchers also used one or both of the other two.
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  • Yahoo & MSN Closing the Google Gap
    Date: 2005-01-13  Source: SearchDay
    While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google's mindshare advantage.
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  • The battle for search loyalty drives innovation
    Date: 2004-12-08  Source: Charlene Li's Blog
    I recently published extensive consumer survey data on search loyalty, toolbar usage, and search effectiveness (note: the full report is available only to Forrester clients). Here's the summary and a few of the key findings from the report.
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  • Delving Deep Inside the Searcher's Mind
    Date: 2004-09-14  Source: SearchDay
    Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.
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  • Search Individualized by Demographics
    Date: 2004-08-05  Source: ClickZ
    A Harris Interactive poll conducted for Microsoft that examined search engine usage revealed that while most of the 2,231 U.S. respondents used search engines, the reasons for doing so differed among the demographics.
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  • Inside the Mind of the Searcher Part II: Search Behavior Explored
    Date: 2004-06-29  Source: Search Engine Guide
    Search marketers have to step back from our obsession with tactics and look at the bigger strategic picture. We have to understand behaviors of our target customers. We have to fully explore the nature of their online experience. We have to understand the potential of this marketing channel fully. If we don't, how can we hope to pass along value to our clients?
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  • To Mod_Rewrite or Not
    Date: 2004-06-29  Source: Search Engine Guide
    My theory is always "if it ain't broke, don't fix it," which is why I wouldn't recommend moving towards this solution unless you are very sure it is the only way your URLs will get indexed.
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  • Searching for Research
    Date: 2004-06-08  Source: iMedia Connection
    Search engine user and use studies are everywhere. ...Of course, the perusal of and ultimately useful takeaway from said research requires a delicate, sometimes skeptical eye. One study says paid search is the golden goose, another says everyone is ignoring paid listings. So who's right?
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  • Search Engine User Attitudes
    Date: 2004-05-25  Source: SearchDay
    With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing.
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  • Canadians search Web more
    Date: 2004-05-13  Source: Globe and Mail
    Canadians are more searching by nature than their U.S. counterparts — at least when it comes to Internet use, a new report suggests.
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  • Searching for Balance
    Date: 2004-04-30  Source: ClickZ
    Search engine campaigns should be analyzed frequently, so the proper balance can be established. "With MSN clicks so heavily skewed toward paid advertisements, if you review your log files and determine you are not receiving sufficient traffic from MSN, it would make sense to notch up your Overture spend — which powers paid the search results on MSN — to correct that deficiency," suggested Marckini.
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  • Search Engine Users: Loyal or Blase?
    Date: 2004-04-19  Source: SearchDay
    Searchers are loyal to their favorite search engine, and stubbornly stick with it even if they don't initially find what they're looking for, according to a new survey of web users.
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  • Google Tops, But Yahoo Switch Success So Far
    Date: 2004-04-02  Source: SearchDay
    New stats from web analytics firm WebSideStory highlight the news often heard before: Google's most popular, when it comes to search. But they also reveal that Yahoo's recent replacement of Google results with those from its own crawler-based technology doesn't appear to have cost it visitors.
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  • Google tops the search charts
    Date: 2004-02-23  Source: News.com
    Yahoo and others are gunning for it, but Google easily attracted more Internet users than any other search engine during January, researchers say.
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  • Search wars are about to get personal
    Date: 2004-02-17  Source: News.com
    Web surfers are anything but loyal when it comes to their favorite search engines, according to new research that could give hope to Net titans Yahoo and Microsoft's MSN as they seek to wrest the search crown from Google.
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