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Nick Stamoulis

Nick Stamoulis is the President and Founder of Brick Marketing, one of the premier full service SEO firms in the United States. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.

How You Know You Need a New SEO Firm

Although the SEO industry at large may not have the best reputation thanks to a handful of spammers and SEO con men (and I do believe they represent the smaller segment of providers in this industry), there are plenty of great SEO firms out there that are just as committed to your success as you are! There is no need to suffer through a bad or negligent SEO firm....

Reeling In Your Content Marketing Ideas

While most of us struggle to come up with enough ideas, having too many ideas that pull our content marketing efforts in a hundred and one directions can also hurt more than it helps. That's why it's so important that every content marketing campaign have a strategy (or at least a rough outline) to keep the train on the tracks!...

Start Your Content Marketing Campaign With a Question

There is no denying the short and long-term impact of content marketing on your site's organic presence. Both the search engines and social networks thrive on fresh content and the more great content you put out the more visitors, social shares, and links you can earn over time. And with Google's recent changes to the link schemes page in the Webmaster Guidelines the link earning potential of your content is more important than ever....

Here's What Happens When You Pause Your Business Blogging

One of my clients recently got a new VP of Marketing who is really gung-ho about business blogging and content marketing. This is great because for months they'd been struggling with their editorial calendar and their blog would produce content in fits and starts. When it comes to content marketing consistency is the key to building momentum and having 3 blog posts one week and then nothing for a month, then one blog post a week and then 4 in a day...well, it doesn't give you that steady stream of content that really helps fuel your social campaigns and earn...

Don't Let Your Webmaster Accidentally Ruin Your SEO

Your webmaster is probably pretty awesome and fantastic at their job. But one of my SEO client's webmaster made some big mistakes when they redesigned their website that has sent their SEO into a tailspin. Before we even had our first official meeting to discuss our SEO strategy, my client sent me an email asking us to take a look at her site's Google Analytics account to see if we could pinpoint exactly whey their traffic plummeted when they launched their new site. And boy do I mean plummeted--roughly 20,000 organic visitors to 8,000 in a matter of days....

Using Social Media to Promote Your Local Business

Too often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them...

New Keywords Can Bring New Business, So Why Are You So Afraid of Them?

A former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be on page 1 in Google for. Every month, no matter what other numbers I showed them (organic visitor growth, social traffic, long-tail keywords moving up in rank, etc), they only wanted to know how those top 20 priority keywords were performing. And while I understand that rank is an important business metric for many site owners it cannot be the only thing that you care about....

Is it a Good Link or Not?

At the end of the day, the best way to tell if a link is "good" or not is to ask yourself if you would ever link to that site. If you're not willing to link out why on Earth would you want them to link in!...

What Kind of SEO Mess are you About to Inherit?

There are many reasons that someone might want to invest in a pre-existing domain. For instance, one of my former B2B SEO clients, a large software company, would occasionally buy up smaller companies and enfold that second company's products into their own software line. Eventually Company B's website would be "sunsetted" and redirected to the new product pages on my client's site, giving those new pages a valuable SEO boost. Other companies might have several microsites from past marketing efforts that they want to redirect to their main corporate website, pushing any visitors, links, and SEO value over. And other...

3 Tips for Selling B2B SEO to Your Boss

I came across this great article on Search Engine Watch a while back and I was blown away by this statistic; "While a mere 8 percent of search engine clicks come from paid search, 89 percent of the search budget is invested in search engine marketing. Conversely, while 92 percent of search engine clicks are organic in origin, a mere 11 percent of the search engine budget is invested in organic search." I couldn't believe that such a small percentage of a brand's budget would be invested back into SEO when the numbers clearly showed that it was by far...

Understanding and Celebrating the Little SEO Wins

Of course every site owner is looking for the big jump in organic traffic as a way to justify their SEO investment. If 1,500 organic visitors in January jumps to 3,500 organic visitors by June there is no denying that SEO is doing its job. But when the jump isn't that big does that automatically mean your SEO program has failed? Not necessarily. Sometimes, in order to gauge the real impact of your SEO program, you have to look at the little SEO wins and how they feed into your success overall....

4 Tips for Getting into the Right Link Building Mindset

Over the years I've found that's it easy enough to explain to someone what they should do with their link building campaign--the types of links they're looking for, how to build a 12 month strategy, how to evaluate the quality of a link and so forth--but where a lot of site owners and marketing managers get hung up isn't with the actual building of links, it's usually because of the attitude and mindset they have when they start their link building campaign. Getting into the right mindset before you even build you first link is critical. Here are four things...

How Much Longer Will Your "Easy" Link Building Tactics Really Work?

I know that it's very easy to get tempted to invest in some of those "easy" link building tactics because, after all, if it worked for that guy and he's getting away with it why can't I, right? But in my experience those sites that "get away with it" tend to be the exceptions, not the rule. In my opinion it's not a question of will those guys get caught; it's really only a matter of when....

Ramping Up Your Seasonal SEO

Summertime may not be just around the corner, but there is a light at the end of the tunnel! If your peak business season is the summertime(businesses such as beach front hotels, ice cream parlors, landscaping companies, etc) then you need to make sure your seasonal SEO is in tip-top shape and ready to capitalize on the changing search behavior of your target audience. For businesses that are heavily impacted by seasonality, it's important to start thinking about your seasonal SEO efforts long before your busy season every actually arrives because by the time the season hits it's too late...

Are You Sitting On A B2B Content Goldmine?

A B2B content marketing campaign is what carries both your SEO and social media marketing campaigns forward. If you are one of the many B2B marketers that is struggling to produce enough content to keep the wheels turning don't despair. Chances are you sitting on a goldmine of B2B content and you don't even realize it!...

When Is Link Worth More Than a Link?

I think a lot of site owners are leaving valuable SEO and brand building opportunities on the table because they are still looking at a link as just a link, but in reality the right link can be worth so much more....

How to Totally Screw Up Your Guest Blogging Efforts

The benefits of guest blogging are long and well documented--provided you go about it in the right way. Here are four things site owners do that can screw up their guest blogging efforts....

Look Outside Your Niche for Link Building Opportunities

No niche has an infinite amount of link building opportunities so sooner or later you're going to have to take a step or two outside of your vertical and get a little creative with your link building....

Investing in a Pre-Existing Domain? Be Sure to Look Under the Hood!

I've spoken with several site owners over the years that purchased a pre-existing domain they thought was a "sure thing" only to have it bite them in the you-know-what shortly thereafter. If you are thinking about buying a pre-existing domain (either taking over the brand completely or leveraging the SEO value of that site in some other way) there are a few things you need to double check before signing on the dotted line....

Why Aren't My Competitors In Trouble for Their "Bad" Links?

Unless you've been living under a rock for the last year you've undoubtedly heard more about the Google Penguin update than you ever wanted to and how it was designed to target sites that were guilty of web spam tactics and those that had shoddy link profiles. But I've heard from more than one client and numerous prospects over the last year that their competition (who they felt was in flagrant violation of the Google Webmaster Guidelines) wasn't getting whacked by Penguin at all. Why were some sites getting away with having bad links and others were getting caught?...

Google's Disavow Link Tool is Not a Reset Button for Your Link Profile

Google recently introduced a new tool to disavow links and many site owners (especially those who were impacted by Penguin) jumped for joy. I have to admit that I am also really excited at the prospect of being able to tell Google "hey, I didn't build/don't want this link, please don't consider it when ranking my site." So the disavow link tool should be a godsend to websites of all shapes and sizes, as well as SEO providers, right? Not necessarily....

Don't Risk Your Business with Cheap Hosting

Every minute offline means missed visitors which turn into missed dollars, especially for an e-commerce site. I know that most small businesses are operating on a tight budget, which means you're trying to cut corners wherever you can, but trust me when I say that your hosting company is not the place to be pinching pennies!...

Getting Your E-Commerce SEO Ready for the Holidays

While it pains me a little bit to be talking about the holidays before September is barely even half over, if you want to get your e-commerce SEO ready for the holiday shopping season it's better to start thinking about it and implementing tweaks now so your changes will have enough time to impact the SERPs. Remember, just because you make a change to your site, say you added a few new pages of content, and can see it instantly on your end that doesn't mean the search engines notice it right away. You have to give your site time...

No New Keywords Means No New Organic Visitors

If you are a site owner that is fixating on a short list of keywords, no matter how profitable they may be, here are 3 reasons why keyword diversity is so important for your SEO and long term online success......

Getting SEO into the Rest of Your Marketing

In a perfect world, SEO would be seamlessly integrated into the rest of your marketing efforts. Everything you do to market your business, both online and offline, can be leveraged for SEO in some way. However, it can sometimes be tricky to "SEO-ify" your other marketing efforts when you aren't used to integrating SEO into everything you do. It's not nearly as complicated as you might think; it just takes a little refocusing....

Links Can Vanish; Will Your Portfolio Disappear with It?

The "new and improved" Digg launched the other week. And while I'm not going to get into the pros and cons of the new design, one very important thing to mention is that all the old links from Digg's past, approximately 14 million of them, are gone. I had been wondering for several weeks in the time leading up the Digg revamp what was going to happen to those old links and now we know. While I can hope that they'll be "reinstated" down the road, the loss of 14 million links (essentially overnight) got me thinking--what would happen if...

Prioritizing Your Keywords

In my opinion, a priority keyword is based on several factors. First and foremost, your priority keywords should be based on some of the more profitable products your company sells. But you have to temper the most profitable products with keywords that provide you with the most opportunity for success....

How Many Inbound Links Should You Build Each Month?

When it comes to link building it's hard to give an exact number of how many inbound links in a given time period is the "right" amount....

Small Business SEO: Do it Right or Don't Do it at All

Investing in your website's SEO is critical to your long term business success, but you want to make sure you are investing in the right kind of small business SEO...

Why Is My Traffic Down?

"Why is my traffic down this month?" That's probably the most common question I hear from my SEO clients during our monthly progress phone calls, and it's probably the most common question any site owner asks themselves throughout their entire SEO campaign. If you're feeling the pressure to explain why visitor growth didn't actually grow one month, here are a few things to consider......

A High Search Volume Doesn't Mean It's the Right Keyword for You

One of the most common mistakes I see website owners and marketers make when launching their first SEO campaign is that they let search volume dictate which keywords they should target....

Don't Just Build Links, Become a Thought Leader

The content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose than just link building---it can turn your brand into a thought leader....

Revisiting Your Onsite SEO

You should take a look under the hood of your site from time to time to make sure that all elements of your onsite SEO are working properly and make any small adjustments as needed....

Even Great Content Will Go Unnoticed

Let's say you luck out and have a fantastic in-house writer that is a content marketing machine--churning out really good blog posts, articles, white papers, webinars and more on a regular schedule. Even if they create the most brilliant blog post ever written, it's entirely possible that you won't benefit from it. It's a hard pill to swallow, but a lesson that every marketer and site owner must learn: even great content can go unnoticed....



About the Author

Nick Stamoulis is the President and Founder of Brick Marketing, one of the premier full service SEO firms in the United States. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.

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