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SEO Revelation out of Tragedy
Last
Tuesday's horrible tragedy has resulted in everyone
taking a step back from everything, taking a long
hard look and evaluating their situation on different
levels. Earlier this week, after things had settled
down a little bit, I began to think about the effects
that this horrible tragedy was having on the economy,
the Internet, and the search engine optimization industry.
As
the attacks on the World Trade Center started Tuesday
morning, people scrambled to find information on the
radio, television, and the Internet. As most of the
country was at work when the attacks started at the
beginning of the business day, most of these people
turned to the Internet to find the latest information,
with most of the Internet users turning to news sites
like CNN.com and MSNBC.com. These, and other, websites
reported receiving over 1,000 times their regular
traffic on last Tuesday according to a New
York Times article. The
reason the Internet saw more and more people turning
to online news sources over TV stations is the websites
are updated more often and accessible upon need. If
you are watching at TV news station, you will have
to sit down and watch it for a while to make sure
that you hear everything, and even then you may have
missed something. On the Internet you can access the
information that you wanted to see and right when
you want it. This
struck me as interesting from numerous viewpoints.
One
aspect is that out of this horrible tragedy is that
realization that the Internet is a valid informational
resource and place to find whatever it is that you
are looking for. Many articles have arisen in numerous
locations and sources that disregarded the Internet
as a tool that will be around for years and years
to come, and how the average person does not rely
on the Internet as a valuable resource. This
tragedy has proven that people do in fact see the
Internet as a valuable resource of information. I
came across an article while reading the news today
on Wired, "Online
Donations Set Records", which noted, "Last year,
for example, the American Red Cross raised $2.2 million
online, making it the second largest beneficiary of
online gifts, according to the Chronicle of Philanthropy.
In the last six days, the group received more than
twice that amount -- $5.9 million -- from Amazon's
"Honor System" program, which encourages customers
to use the company's one-click payment process to
make charitable contributions." This
has proven that people do in fact trust the Internet
to handle their money and be secure. Another
point that crossed my mind was what the aftermath
would look like on the SEO industry and Internet.
The Internet, search engines, and website were outstanding
in the way that they coped with the enormous amount
of traffic that came with the attack on Tuesday. The
search engines, realizing the demand for the latest
news, posted links to news websites on their index
pages in prominent places. The news websites took
down most, and in some cases, all of their advertising
banners, and unnecessary images so that the pages
would load faster. An article by Kevin Elliot entitled
"The
Attack - How We Searched", is a fantastic article
that details how the Internet proved to be a valid
place for people to search for missing loved ones,
make donations, and get the latest news. The
Internet will continue to see these same users again
and again. The users who have been using the Internet
for various tasks will continue to do so as the recent
happenings and the fantastic way the Internet handled
it probably restored their faith in the Internet.
The new users that used the Internet last Tuesday
witnessed the power of it, and the ability the Internet,
websites, and search engines to deal with intense
situations. The
search engines reacted in a different way. The search
engines determine which websites they will output
on their results page with an algorithm, which consists
of numerous factors. When the demand for news sites
began to arise on Tuesday, the search engines quickly
revamped their algorithm for results and rankings.
A discussion at Web
Master World, about how Google reacted incredibly
quick to revamp their algorithm to place news sites
like CNN.com at the top of the results pages. This
will have a positive effect on the search engine optimization
industry as well. It was reported that the popular
news sites received a 1000% increase in traffic to
their website. Although we can only estimate, the
number would be in the multi-millions of users. Of
these millions of users, 90% of them found the websites
through the search engines and directories. This
large number of users had to have been impressed with
how easy it was to find what they were looking for.
This will inspire them to return again and again,
but for other purposes. The next time one of these
users wants to find concert tickets, or shop for cars,
or shop for houses, or plan a vacation, they will
turn to the Internet. This is turn will bring the
demand for search engine optimization to the forefront.
Search
engine optimization is in essence the process of obtaining
visibility and rankings for a website within the search
engines. This is a very condensed definition. In
the same way that the search engines tweaked their
algorithms to have the news websites show up for their
users, the search engine optimization industry will
optimize websites so that the best results are yielded
for each keyword search. The continuous growth of
the Internet depends on the users content and elimination
of search frustration. This can be done through search
engine optimization (SEO). By optimizing web sites
for the search engines, the search engine results
will be more targeted and relevant to the search.
In other words, it is less likely that you will find
a website that sells shoes within your search for
car dealerships. This
is why the Internet and the search engine optimization
industry are going to keep growing.
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