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Orbidex © 2001 Orbidex.
Google Changes For The Better
The
monthly update has begun at Google, and has brought
some changes that should help webmasters, designers,
and optimization professionals. Google has updated
their database as well as the file types and ways
that they index their database. Fast
Crawling This
window of opportunity has grown larger, but only for
some. Google
ranks pages by a factor called Page Rank (PR), which
essentially calculates the authority of your website
or web page. The calculation of PR is very complex,
but for the purpose of this article the full understanding
of the calculation is not necessary. Google has begun
to crawl sites that it designates with a higher PR
and as an authoritative website within a market, regularly,
and sometimes daily. In some cases, it has been seen
that Google has updated the cache of a web page in
less than 24 hours. There
is a discussion regarding this topic here.
Indexing
Flash Links In
the past Googlebot, Google's spider, would visit your
site and find your Flash navigation or links, and
it would not recognize them. The result would be that
you index page would be the only page in Google's
database, if that was even indexed. Now Google will
follow these links, which will give webmaster's that
utilize Flash the chance to have all of their web
pages in the index. The
indexing of more sites that use Flash, and the following
of Flash links, has two benefits. One benefit is what
was stated before, which benefits that webmasters
and optimization professionals. The other benefit
is for Google. This will make their database larger;
as well bring better search results to their users
in the cases where the great information is tied up
in Flash, or in deep level pages. Indexing
Dynamic URLs with Query Strings In
the past, webmasters and optimization professionals
were faced with the problem of making sure that Googlebot
found and indexed these pages that use the query strings
and special characters in the URL by using various
methods. An example of one of these methods is to
take all of the information and code from the dynamically
generated page and place it into a static HTML page,
which can then be submitted to Google. This can either
be done manually or by using a form of scripting.
Now
that Google will follow these dynamic links with special
characters in them, webmasters and optimization professionals
can be sure that their pages will be spidered by Google.
As long as the information is market specific and
the content is keyword rich, the chances that the
dynamic pages will be picked up are higher. Conclusion
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