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Top Site Listings © 2002 Orbidex.
1st Internet Marketing BarConference
On Saturday, February 23, 2002, the 1st
Internet Marketing BarConference will
take place in Irvine, California. The
conference has been arranged with WebMasterWorld,
and many of the top SEO professionals
as well as search engine representatives
will be attending. The
conference is designed to be an informal,
peer-to-peer event with no set schedule.
You will not be subjected to sitting through
hour-long presentations, like you would
at other SEO conferences, hearing about
things you already know. As rcjordan,
a WebMasterWorld administrator, puts it:
"Well, we all pretty much agree here that
the real 'pro' work done at SEO conferences
- aside from slipping in a vacation on
the company tab - is done at the bar after
the seminars let out. So... we just decided
to cut to the chase and start at the pub.
Why waste all that time, eh?" One
of the key highlights of the BarConference
is to engage some of the great minds in
the search engine optimization and Internet
marketing field. You'd be surprised how
many secrets and tricks are shared! Among
these will be representatives from Fast
(AllTheWeb), TopDog, Overture, and many
of the moderators and administrators from
WebMasterWorld. For
those of you hearing about the Bar Conference
for the first time you can learn more
about it at www.barconference.com.
Check www.pubconference.com
to see about the sister event PubConference,
which was a huge success. Based
on the success of PubConference this past
July it has become readily apparent that
this formula for a conference is very
effective. Every attendee from newbies
to seasoned SEO veterans was able to fully
participate and many new cutting edge
ideas made their way from table to table
as the attendees learned from each other.
Here
is what moderator Jan Rencke had to say
about last year's PubConference:
"The conversation flowed as freely as
the beer, when hordes of starry eyed newbies
went about picking some of the world's
most expensive SEO brains for free at
the 531 years old Cittie of York pub in
London's legal district last Saturday.
Some even forgot that there was an open
bar backed by generous sponsors (GoTo,
Looksmart and TopDog - thank you!) so
it took a full five hours before the cash
registers rang out for the first time.
And they kept ringing for hours until
exhausted WebMasterWorld moderators and
other old-timers discovered that they
had had no lunch and were about to miss
dinner. Yes!
The 1st annual WebMasterWorld Pub Conference
was an enormous success with more than
100 members turning up, talking shop,
picking brains and exchanging juicy trade
secrets. 20 of them had been newly decorated
with a Dalecarlian horse for posting in
the European forum, signifying great savoire
faire and community spirit. It didn't
take long for the newcomers to figure
out that these were the people to hit
for free advice. (Actually, I tipped them
off.) NFFC acted mother hen, running around
to see that all the children were happy
and had something in their glasses. (He
even responded, when I shouted "Mother
Hen" to call him over - how about that?)
Louise Jordan, wife of rcjordan, acted
social hostess and made sure that people
who didn't know anyone and were shy of
barging in on conversations, were introduced
and set on their way - thank you Louise.
Engine had made great looking nametags
for all and lined up what must definitely
be the world's best venue for an event
of this kind - it is impossible to think
of a better place. And Mike Mackin, who
started the whole thing by asking the
innocent question if anyone would care
to join him in London for a beer and some
shop talk, did - successfully - his best
to look unperturbed by the fact that more
than 100 persons of 10+ nationalities
and from four continents responded to
the invitation. He didn't even seem jetlagged
by the eight-hour time difference between
London and California (never play poker
with Mr. Mackin). 1st
prize in the TopDog contest - a TopDog
licence - was won by none other than frequent
European forum contributor Angiolo. He
received the prize from the hands of the
Top Dog himself, David Cecil, who seemed
very pleased to meet in person such a
large number of customers. Several newbies
asked for a bit more structure, which
could be easily organized next year if
use were made of the 10 intimate booths
lining the walls. They are normally used
for barrister-solicitor meetings, but
could just as easily serve as places for
45 minute mini-seminars held by WebMasterWorld
moderators and repeated every hour through
the day." Pandia,
who also attended the Conference and will
be attending the conference in February,
wrote an article
recapping the PubConference. I
will be attending the conference, and
I encourage all of you to attend, whether
it is as a SEO client, someone with an
SEO interest, an SEO service provider,
or simply to rub elbows with the top SEO
professionals. (It is key to note that while WebMasterWorld is the primary facilitator and sponsor for the Internet Marketing Bar Conference the two are separate entities. The conference is an independent event that is financially underwritten by the sponsors (FAST and Top Dog) and by the extremely affordable $40 registration fee.)
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