C-Level people are spending more time on line. Historically consumers of traditional media, C-Level people are now incorporating online media into their daily routine. Comscore data is out and it shows Google going up, up, up and Yahoo going down, down, down. No surprise there. Microsoft is now less than 10% share of the US market. New York Times reports online search ads are faring better than expensive display ads. Search ads are considered cheap and effective. Microsoft is now willing to pay you for searching with their Cashback from Live search. Google Sites now available to everyone....
This week's site clinic is focused on making sure visitors like what they see when they come to your website. Studies have shown that one of the key reasons visitors spend time on or buy from a site is a professional design. If your site doesn't live up to their visual standards, you're losing conversions....
Do you consider yourself an advanced Gmail user? I thought I was too until I saw the post titled: "57 Habits of Highly Effective Gmail Users" at CollegeDegrees.com. The team over there has a compiled a list of 57 tips, shortcuts, and features available in Gmail, categorized into 4 main topics. Here are a few from each topic:...
Sage talks about Google's expansion of their Beta version of "Automatic Matching" for Google AdWords and brings to light SEMPO's latest survey about online advertising. The survey found that 57% of online advertisers would rather target age and gender specific demographics with their campaigns. Ask.com becomes the ninth largest web property in the world with their acquisition of Dictionary.com, and yes, you, I said you, can work for Barack Obama. According to the job posting on Search Engine Watch, Obama is looking for internet experts to help him with his campaign....
When deciding where to build your bricks and mortar store, one of the main determinants is the neighborhood. If you're a toy shop, or other type of store catering to kids, you don't want to go in next to the 'adult novelty' store, or the strip club. After all, your neighborhood sets the tone for the type of clientèle that you can expect to enter your establishment.
Twitter and DirectTV go head to head this week by creating and solving customer service issues at the same time. Mack Collier's article "Worst Example of a Company Twittering?" exposes DirectTV's bumbled use of Twitter, explains the frustration that can cause, and encourages companies to use social media tools "as the rest of us do." The DirectTV/Twitter saga actually begins with Stoney deGeyter's tweet about the company's presence, is filled in with his article "Why DirectTV is Losing My Heart (and Quite Possible My Business)," and then ends with another tweet about the company's immediate response to his customer service...
Registering multiple domain names is, and should be, common practice for businesses wishing to protect their brands. Once purchased, what you do with these domains can have a positive or negative impact on your main URL. Here are some tips on how to set up alternate domains to prevent the search engines from seeing duplicate content.
Mobile web browsing is gaining popularity and acceptance thanks to the extensive proliferation of iPhones and other mobile appliances with surf-friendly interfaces. As a result it is becoming more and more important to offer a mobile-friendly alternative to your current website....
There are two important questions that every business needs to be able to answer: What's in it for me? and Why should I buy from you? The first questions, when answered correctly, helps sell your product or service, but it doesn't necessarily close the deal. In order to get the deal sealed and money in hand you have to be able to answer the second question sufficiently....
This is a live blogging of Stoney deGeyter's Site Architecture session at Search Engine Guide's Unleashed Conference for Small Business Marketing. Stoney covers Website Architecture, Page / Document Architecture and Site Linking Architecture in this great session....
Legal details are the name of the game this week. First up, Sage covers Search Engine Watch's story on Internet Advancement, the SEO agency slapped with a $100,000 scamming fine. Then it's on to Georgia's ruling on trademark infringement as it pertains to meta tags. Amidst the legalese, he touches on the info that Google Bots now fill forms to uncover invisible data, Yahoo!'s "no minimum bid" rule, and Facebook's new IM tool....
Sage invites you to come meet him and hear him speak in person at Search Engine Guide's upcoming Small Business Marketing Unleashed Conference....
Sage encourages industry experts to be aware of their audience as Search Engine Roundtable reveals, via Jacob Neilson findings, that 25% of people don't know how to do a Google search. SEMPO releases statistics at SES New York from a survey that shows the North American search marketing industry growing from $9.4 billion in 2006 to $12.4 billion in 2007 and projecting an increase to $25.2 billion by the year 2011. Also, YouTube announces the "Adorable Laughing Baby" as the winner of its contest....
Whether you're a hard-core newspaper reader or an avid obtainer of news on the Internet, results from a Reuters' study show that 70% of people are disillusioned with traditional journalism and that 50% of them are turning to Internet news sources. Online news sources such as the New York Times inform us 17% of people who click on paid links are more likely to buy. Ask.com denounces speculation about becoming a Q&A site for women, firmly stating they will remain a search engine, just a slightly smaller one after their 40 person lay off. Don't bother looking for the new...
Sage packs this video full of everything from a new gadget on Google’s Webmaster Tools to a free website service provided by Google Sites, which was formerly the Jot Spot. Matt Cutts also gets air time this week for his article on subscribed links and how to use them, and the Harvard Business Review notices how the Internet-originated peer to peer (or P2P) business approach is influencing other societal structures, like banking....
So, here it is almost the end of January. How are y'all doing with your New Year's Resolutions? Still going strong? Or have you found yourself starting to "backslide" just a little bit?...
This week's "In the News" video talks about advancements that companies like Southwest airlines and Ask.com are making to enhance personal touches for their uses; Southwest is adding internet access on some of their planes, and Ask is now offering customized skins on their search tools. Also, Google expands its local search results, making more options available to users but SEO harder for other sites.
Concern spreads as Yahoo announces that profits are down and that it will be cutting hundreds of jobs this year. Web Side Story users find themselves in migration formation as the site gets acquired by Omniture, and Google remains in the headlines as they launch their attack on BlackBerries via Google's iPhone capabilities.
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