Patrick Schaber is currently the Director of Marketing for Transition Networks, Inc – a data networking hardware manufacturer. His experience working for both large and small organizations has given him keen insights into many facets of marketing including, email marketing, advertising, search engine marketing, social media and more. Along with trainings and industry speaking engagements, Patrick authors his own site, The Lonely Marketer, which focuses on the diverse activities and culture related to the small business marketer.

AdWords Local PlusBox A Great Addition

by Patrick Schaber    December 17, 2007

The announcement of the new Local PlusBox by Google Adwords which places geographical information in the top paid search location changes the PPC strategy for those using more local targeting. The new expandable feature allows advertisers to bid to the top spot in an effort to have the opportunity to display such valuable information as a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.

Using Paid Search For Branding

by Patrick Schaber    December 6, 2007

Admittedly, I never looked at paid search as a tool to give your brand more exposure. I simply looked at it like many others - clicks and conversions. But, over the last few years, I've come to realize that PPC can be about branding.

How Tony Bennett Inspired a User Experience Experiment

by Patrick Schaber    November 13, 2007

With all the "advice" we've been receiving from search engines on how to manage our site and provide the right user experience, I was thrilled to happen upon a little experiment. I recently had the opportunity to do a little user experience testing on the various search engines. I was surprised by the result.

Bonding With Your PPC Prospect?

by Patrick Schaber    November 6, 2007

It took me awhile to realize that paid search was not a game! Really. Paid search is big business and potentially a large amount of a small business marketing budget. But like many people, I jumped in headfirst and was enamored with tweaking ads, trying new keywords and spending my company's money. My early ways were more PPC Gunslinger than responsible Marketing Manager. Then, slowly over time, you realize that PPC is actually very similar to a sales process and you need to treat it as such.

Important Steps In 2008 Paid Search Planning

by Patrick Schaber    October 30, 2007

It's only late October - what could we possible be doing thinking about paid search for next year? Well, paid search isn't all about tweaking ad copy and keyword research. Paid search is also a component of your marketing plan that needs to align itself with your overall marketing goals. Now is the time to start that process.

A Universal Search Success Story

by Patrick Schaber    October 23, 2007

I'll admit that as a marketing manager I'm typically slow to allocate budget and time towards a new marketing trend until I start seeing concrete examples of that new trend providing some ROI? Well, an example fell right into our lap and I'm sold. We're now starting to see examples of how video and images in Universal Search can pay off....

Beginner's Guide to Google Adwords Settings

by Patrick Schaber    October 17, 2007

Have you ever wondered what all those setting are in your Google AdWords campaign? Well, don't feel bad if you don't know. I've come across more than a few people who have campaigns up and running that haven't gone through and made sure they understood the nitty-gritty details of their paid search campaign. I can't think of a better way for small business marketers to throw away advertising dollars. Let's take a look at a few of those settings that play a large role in your campaigns success.