November 13, 2007 Comments (4)
Now, this is a much improved user experience over Google. From the nice results box featuring Tony Bennett, I'm able to listen to music clips right there, watch video clips (right on the SERP!), get a link to the official Tony Bennett site or click on links to check out albums, photos and more. I really felt like I had access to everything I needed right from the top of the SERP. But, realizing this is good experiment material, I headed over to MSN to see what they had for me.
Ask.com lived up to my expectation based on the good showing they had at SES San Jose. Their top box result had a short bio with links to a full biography, songs, and more. A short scroll down on the right side of the screen yielded images, music clips, video clips and even an encyclopedia result. I'm not sure I'll need to know anything more about Tony Bennett after the Ask.com experience.
Too bad you didn't check MS Live Search.
Ask.com is really kicking ass in terms of the whole universal search thing.
If Google's accuracy could be combined with Ask's awesome "3D" results page, I think that might be the ultimate search engine.
Hey Patrick,
I like this review. The intent of the user is always the wild card. Google's assumed quality is challenged in reviews like this. I did a similar review back in October and found Google not to be superior. On par, perhaps, but not hands down better.
I have now doubt that Google will continue to be the leader. But, the margin may not continue as wide.
Hi Patrick,
I read your article and visited your blog. Great blog as I can identify with the supposition of the "lonely marketer" that you have proposed. I have worked in the Internet industry for many years and now work in more traditional marketing but Internet marketing is my true passion. I am also an SEO expert and in my estimation, you are bang on with your position above. In fact I think the reason for the lack of serving a media rich experience in Google relative to other engines is probably due to the fact that Google is a victim of its own success. As a marketer you know that the search engines are fiercely competitive and Google is positioned to offer the most precise search engine results whereas the other engines cannot compete on that basis so they lead the charge in providing broad spectrum results. do recall that Google in the not too distant past, tried providing results oriented to rich media intertwined with the regular search results and they quickly reverted back to the status quo. That might have been as a result of expectation. Loyal Google fans probably don't want to see a change. It's the Classic Coke and New Coke syndrome studied in marketing school. So I believe that Google is a victim of its own success.
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