Paul J. Bruemmer has provided search engine marketing expertise and consulting services to prominent American businesses since 1995. As Director of Search Marketing at Red Door Interactive, he is responsible for strategizing and implementing search engine marketing activities within Red Door's Internet Presence Management (IPM) services.
Some experts report that click fraud accounts for as much as 20 percent of the PPC clicks, while others estimate the fraud rate at 14 percent. Google claims estimates are overblown and asserts that click-fraud auditing firms use methodologies that inflate click fraud rates. Regardless of who's right, publishers have reported a drop in AdSense revenues due to a mistrust of PPC advertising....
Last month, we talked at length about how online search triggers offline sales and the mechanics of latent search buying. We brought you up to date on the state of ecommerce and talked about preparing for the holiday season. Then we promised to let you know how paid search compares to organic listings when it comes to conversions....
Search marketing has become a line item in the marketing budget, but it hasn’t always been this way. I remember it being a tough sell back in the days when search represented less than 1% of the online advertising budget. Currently, search takes up 34% of the average online marketing budget, while search engine marketing accounts for 41% of all online advertising....
While it launched over a year ago, Snap is still in its early days. I ran into Snap the other day when a co-worker blogged about its unique features. Being a search engine buff, I checked it out and must say I was pleasantly surprised. As I went deeper, my jaw opened wider. No way -- this is sweet!...
There are 175+ million search engine users in the U.S. today who are conducting approximately 5.5 billion searches each month, and 90 percent of them are going to Web sites from the first three search result pages. With combined organic and paid search campaigns, you maximize profits from the increased traffic and conversions, achieving branding with your search listings at the same time....
Your site visitors place different values on price, volume, technical features, complexity, risk/reward, brand name, options, status quo, social trends and benefits. Therefore, the manner in which a visitor perceives your offer is critical, especially when the introduction to your business is via your Web site....
Search marketing works because people pre-qualify themselves by typing search terms in a search box. What makes search so powerful is that you can get the right message to the right person at the right time as search engines attract people with a high level of interest in their search topic....
Search engine technology is complex; therefore, the challenge is to simplify the parts that make up the whole. In my view, there are three primary parts to a search engine: the spider, the index and the search leg....
Last week, we talked about how important it is for C-level managers to know every aspect of their business, especially search engine marketing. Today, we’ll weigh the benefits of paid search against the often-overlooked power of SEO....
As we all know, search engine marketing (SEM) is a critical and effective marketing strategy that provides an excellent return on investment (ROI). Savvy marketers understand SEM’s value by virtue of the improved KPIs (key performance indicators) in their web analytics reports. But what about your C-level execs? Do they know? Do they care? A word of advice: They better....
With multimedia search and local mobile now widely available, search is not only ever-present, it is simplifying life for all of us. Search will soon edge out email as the most popular web activity....
In today's competitive marketing environment it is vital to continually improve website and marketing campaign performance to maximize your return on investment (ROI)....
Since consumers use the Internet as their primary access point for local information, advertisers can now combine web and phone for incoming leads. Pay-per-call is ideal for the local entrepreneur who relies on the phone for customer conversions....
The search industry continues to explore ways to use behavioral targeting because the technology can be used to meet user needs while achieving advertiser objectives. Personalization of search will have a big impact on the way ads are placed and displayed....
It’s hard to understand the under-utilization of SEO compared to PPC when organic listings attract more users, and the links are more highly valued as non-commercial. While many marketers are puzzled over SEO complexity, Paul Bruemmer simplifies the SEO Mystique....
As a savvy marketer, it’s wise to focus on both organic and paid listings for repeated exposure and credibility. Balance is the key to your successful SEM campaign....
Search Marketing was once a cottage industry without certification, licensing or even a professional organization. We’ve come a long way since, as Search Engine Marketing has expanded its services to include paid inclusion and paid placement....
Search traffic is golden because it doesn’t interrupt consumer behavior. Users are actively seeking information and want to be driven to its source....
SEO competitor intelligence research can give you a competitive edge in achieving your business goals. It can boost your listings ahead of the competition in the SERPs (search engine results pages), and it also works to protect your brand....
The Pay Per Call advertising model lets advertisers bid for phone call leads rather than clicks, at the rate of $2.00 and up, depending on category selection. It allows SEM firms and agencies to diversify their existing offerings, capturing revenue from new audiences....
Nearly every business has a Web site these days. But are most of the corporate Web sites being found in the first three pages of major search engines? Not yet, according to recent research....
It’s time to explore the return on investment (ROI), as well as the effectiveness and flexibility of search engine marketing, focusing on organic site optimization....
The fastest way to research and compare products and pricing is on the web. However, it's important to note that B2B transactions differ from consumer transactions when planning your marketing strategy....
Pay-per-call, a performance-driven search marketing strategy, has been emerging over the past year....
All search engine spiders must first be able to digest your content before they can post your high-ranking results. That’s why a technical site review is the first step in Search Engine Optimization....
Local and regional businesses like restaurants, destination casinos, and golf courses can expand market share and strengthen their brand by investing in organic search engine optimization....
The link structure of a properly distributed “search optimized” press release also benefits your website when you issue a release because you are providing relevant information to those searching for news related to your industry....
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