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Paul Jahn

Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.

With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.

More "Goals" for Google Analytics

A few days ago in the Twittersphere, it's been mentioned that Google Analytics will soon be adding the number of "goals" to 20 (four groups of five), up from four only. For some, this may not be a big deal. For others, it's just fantastic and the possibilities are almost endless.

No Social Media for You! 100,000 Fans at a Time

Imagine being a Tennessee Volunteer football fan. There are a lot of them, maybe including yourself. So, you and over 100,000 other fans go to Knoxville on a fall Saturday morning to watch your beloved Volunteers take on Alabama, you take a picture with your cell phone, then a security guard comes up saying "I'll need you to erase that picture and to leave the stadium now".

Google AdWords Trying Out an Opportunities Tab

On Sunday, I went into AdWords to do a little keyword research. You've seen their keyword tool before. You just go into the campaign, click on the Tools button and you've got the keyword tool right up top. This didn't happen to me Sunday. In fact, I didn't see the Tools button at all. Sitting here confused, it took me quite a few seconds to recognize something I've never seen before, an Opportunities tab.

New Feature on Google's Website Optimizer - Auto-Disable Bad Experiments

Since its birth in 2006, Google's Website Optimizer has been a darling child of webmasters and advertisers alike. Very recently, Google quietly added a new feature that potentially makes this tool even more special by allowing you to automatically disable your under-performing experiments. Here's a quick how-to:

Google Maps Listings Now Include a Reporting Dashboard

Google definitely did a cool thing a couple days ago. They now offer a reporting dashboard for your local business listings. It's slick, intuitive and can even help local business owners jump on great opportunities.

It's Not Just About Twitter... and How I Bought a Kodak Camera.

So, Twitter happens to be huge right now. There are a ton of articles, Blog posts, and even PDF books on how to use it correctly for different industries. I don't think there's one definitive answer on how to use Twitter, although I can safely say it's important to not forget about other social media options. The whole mix is what can build consumer relationships.

Managing by Objectives and Impressions - Redefining the Face of Amendment Campaigns

Last week, I had lunch with Mike Rynchek, President of Spyder Trap Online Marketing. We wound up talking quite a bit about social media and managing-per-objectives and impressions rather than the cost-per-conversions avenue many of us are used to. Mike was gracious enough to be interviewed on how to measure results of different objectives.

Using Twitter for Customer Service

In the last year, Twitter has been quite the buzz for online marketers. We use it in different ways. It could be for pimping out events, linking to different blog posts, or just random tweets about our pet peeves, what we're eating tonight, or the status from the latest "your-favorite-team" game. It's been a marketing tool, but it can be a better customer service tool (I'm a big fan of customer service), especially if you have an e-commerce site.

Local Search Interview with Hanan Lifshitz, CEO of Palore

It was just over a year ago when I chatted with Hanan Lifshitz of Palore for the first time. We've spoken a number of times since then, and he and the Palore team have done some great things in providing local business data. I'm very happy that Hanan has agreed to do an online interview.

Presenting Search Marketing Results for Large Clients

A long time ago search marketing was mainly a vehicle for small businesses to compete with the big boys. For the many Fortune 500 companies that now outsource at least some sort of search marketing, presenting results whether it's through analytics, lead generation, or sales can be tricky yet still highly effective.

Back to the Local Search Engines: Google Maps and Yahoo Local

Since Google's been showing up to ten local results within their natural listings lately, it seems like a good idea to get back to the local search engines. They're now more visible than ever and are not going away. The search engines don't say (nor should they) how to get top local listings, and here are some basic steps and ideas to benefit from Google Maps and Yahoo Local listings.

Google Local (Maps) Listings... and Listings... and More Listings

Thanks to Clint from ThinkSEM for pointing this out to me - Google is showing (at least today) up to ten local listings within their natural results. I'll use the standard "pizza" local search query, but this applies across many industries.

Entering a Zvents Event

A couple nights ago I posted a random question on Facebook and noticed that Paul O'Brien from Zvents joined the "Local Search Central" group. I haven't had a chance to use Zvents yet, but then thought of a quick trip coming up.

Houston, We Have Some Social Sites

There's a really good article in the Houston Chronicle labeled Internet Startups Going Social. Normally, mainstream articles like this can be pretty vague, but I thought this one really hit the spot. Plus, I've always liked the Chron.com format.

A Look at the New Yahoo Local

It was just earlier this week when Yahoo came out with blended search, similar to what Google and Ask have recently done. Now they've gone a step further by updating Yahoo Local. Yahoo can arguably be considered the better local engine already, although this looks like another step in the right direction....

Searching Online, Buying Offline?

It's arguably the premise of local search, and a comScore study with Yahoo gives some interesting insight to the "search online, buy offline" behavior. They examined five major retailers, including JC Penney, national department and apparel stores, and a major office supplies outlet....

Marketing for the iPhone?

We probably all had our iPhone media fill by now. We saw the TV stations covering the long lines for the launch and the endless buzz on whether it’s a revolutionary product or an over-hyped gadget. I’m one of many that bought into the iMarketing and now own one (justified by my way-outdated other cell)....

Fake User Reviews Can Really Hurt Your Brand

I came across a local search result yesterday that makes the Internet cry. It's not because of the Web site that I found. The site itself is rather nice and gives me a feeling of trust. It's actually the multiple local submissions and the obvious fake user reviews that make me run away....

Searching in Seattle - Citysearch Style

This time, I'm searching for information. Citysearch has a newer facelift so it's time to put them to the test. It's been awhile since I've visited friends in Seattle and am planning to go there sometime this year, preferably during Bumbershoot....

Local Search: Which Hat Shall I Wear?

Actually, this isn't between white or black hat search marketing. It's between SEM and flat-out marketing. When it comes to local search, it winds up I'll set aside my SEM hat and trade it in for that regular ol' marketing hat....

Interview with Joe Herbert - "Crash the Super Bowl" User-Generated Commercial Finalist

A few years ago, Joe Herbert and some of his brothers decided they wanted to make a movie. What they didn't expect was an impromptu detour to be a top-five finalist for a user-generated Super Bowl commercial contest....

How Local Search and SEM Relates - and How it Doesn't

There are many questions regarding "Local Search" marketing and how it relates to search engine marketing (SEM). Many think of Local Search as a subset of SEM. There's a little more to it than that....

In San Jose and Need a Chiropractor?

These types of businesses could be popular destinations like hotels, night clubs, restaurants, and health clubs. These can also be highly specific spots or professional services whether it's an upscale sushi bar, professional print shop, or in my case, a chiropractor in San Jose, California....

Local Search - Most People Just Like to Drive their Cars

In the last few years, local search has given us many impressive advertising ideas to promote local businesses online. As impressive as some of these features may be, many end users just don't use them on a regular basis....

Yellowpages.com Takes Local Search Mainstream

Similar to other IYPs, Yellowpages.com pages are crawlable and visible in localized search queries. They also realize that search engines don't have to just be a competitor. They can be a strategic business alliance....

"Local Search Engine Optimization" Yesterday and Today

Ever since local search engine optimization has become industry-accepted, webmasters and local business owners have wanted a way to benefit from it....



About the Author

Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.

With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.

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