On Sunday, I went into AdWords to do a little keyword research. You've
seen their keyword tool before. You just go into the campaign, click on
the Tools button and you've got the keyword tool right up top. This didn't happen to me Sunday. In fact, I didn't see the Tools button
at all. Sitting here confused, it took me quite a few seconds to
recognize something I've never seen before, an Opportunities tab.
Here's what I normally see.
Here's what I saw on Sunday.
But what was this? I've never seen it before. After a couple quick searches, it looks like Google announced they were testing this
on July 16th but the news didn't seem to spread across the interwebz. I asked a few other people too and they haven't seen it either.
Well, it appears they can measure your results and make recommendations to improve your campaign's performance.
Turns out they send out a couple nice list of keyword recommendations. The first one is a small sample that provides you the number of suggested keywords per ad group, the campaign and the number of estimated searches.
The next one shows you the actual keyword (including the different match types), estimated monthly searches, ad competition and the ad group they suggest for the keyword.
I did use some of their suggestions, although I implemented them last night so it's too early to tell how effective they will or will not be. How about you? Have you seen this feature yet? It's been out a couple of weeks although it sure doesn't seem to be very prevalent.
You know, I never did find out where they now placed the keyword tools tab. Thank goodness for Google Insights
August 4, 2009
Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.
With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.