Thanks to Clint from ThinkSEM for pointing this out to me - Google is showing (at least today) up to ten local listings within their natural results. I'll use the standard "pizza" local search query, but this applies across many industries.
It should be noted that I'm not affiliated with them at all other than liking their pizza and annual summer block party, but there's a reason that Pizza Luce is circled. Here they are again in the sponsored listings (same page):
And in the natural results - once for their own site and once by piggy-backing off their CitySearch listing (same page):
They're certainly doing something right as all of this is on one Google page. They own a lot of real estate. I don't know if Google is testing the above "ten local" results in the natural listings or making it permanent, but it's certainly a good enough reason and opportunity for local businesses to get listed at the Google Local Business Center.
Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.
With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.
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