So, Twitter happens to be huge right now. There are a ton of articles, Blog posts, and even PDF books on how to use it correctly for different industries. I don't think there's one definitive answer on how to use Twitter, although I can safely say it's important to not forget about other social media options. The whole mix is what can build consumer relationships.

Around nine months ago, I started a Blog project at work that had me looking for different office supply manufacturers who utilize social media options such as Blogs, Flickr, Facebook, YouTube, and Twitter.

I wound up finding Kodak. Only a small part of their product lines involve office supplies, and that's fine. I even wound up buying a Kodak camera because of it (more on that below).

They do have a few Twitter accounts, including one for Kodak's Chief Blogger, Jenny Cisney at This is great, but they also utilize other forms of social media. They have their own YouTube channel which they consistently keep up to date. Their public Facebook page is equally as active. Since Kodak sells cameras, it also makes sense that they would have a Flickr photostream.

Jenny also runs a Kodak blog and I was in awe of a panoramic shot from a post at the Beijing Olympics. I commented, and she commented back mentioning that their M1063 has panoramic options. I thought that was cool and connected with her on Twitter and Flickr. Add their YouTube channel and Facebook page and these social media avenues combined helped me purchase the Kodak M1063. Other manufacturers had what I was looking for too, but the interactivity from Kodak gave me personal trust.

I'm only one person and the camera only cost $150, but it's money I probably would have otherwise spent with either Nikon or Canon. It turns out that the purchased camera works great for my needs.

From a consumer point of view, this is a great example on how to utilize many social media opportunities. For SEO, all of the above social media options are crawled by Google. A lot of search engine real estate can be achieved here.

As a consumer, have you made buying decisions based on social media? We'd love to hear your story!

January 1, 2009

Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.

With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.


Nice one Paul - great little post

I'm glad to see that Kodak is making a comeback after losing so much ground to the digital camera market.
As a Online Marketing Consultant I'm always looking for Fortune 500 examples to share with my clients,

Well, the blogs of Time and Economist have certainly made me purchase their subscriptions. So companies who have a serious presence on the Internet are learning fast and get involved with the new concept of social networking.

(an economist magazine reader)

This is a great example of how social networking could really help a business!
There was a big story of how a lady had a problem with comcast, she posted it on Twitter (i hate comcast) and guess what?
Her problem was solved almost immediately.

The problem is, mast of these huge companies are so lost in their corporate world, they forget about the "Human element".
Great post!

Alex from Extra Paycheck Blog

Thanks for the great post! It's good to know we are on the right track!

In the slowing economy it is becoming more important for manufacturers to met consumers in different avenues then the traditional ones. I am sure we will see more and more of these companies on the social networks.

Monitoring Software

Thanks all. Jenny, I now use the camera often and was even able to put together a few panoramic shots of Chicago a couple months ago. Thanks for the input, it works really slick!

Great post Paul. I really just wanted to add my success story with Kodak as well. I got a Kodak Easy share digital camera Christmas 2007, had if for a few months then it broke (ok, so it fell like a foot). The point of the story is that I waited forever to send it in for repair, and they still covered it under warranty. Not only did they not charge me anything but they replaced the camera with a new one of better quality because my original was discontinued.

I was very pleased and tweeted about my good experience. So, thanks again Kodak! Keep up the good work.

As a Webmaster and SEO,I feel happy when I hear these type of incidents.It shows that now a days,how important is Social Media Marketing for any company.Twitter, Facebook, Myspace are becoming more and more important from SEO point of view.

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