So, Twitter happens to be huge right now. There are a ton of articles,
Blog posts, and even PDF books on how to use it correctly for different
industries. I don't think there's one definitive answer on how to use
Twitter, although I can safely say it's important to not
other social media options. The whole mix is what can build consumer
Around nine months ago, I started a Blog project at work that had me looking for different office supply manufacturers who utilize social media options such as Blogs, Flickr, Facebook, YouTube, and Twitter.
I wound up finding Kodak. Only a small part of their product lines involve office supplies, and that's fine. I even wound up buying a Kodak camera because of it (more on that below).
They do have a few Twitter accounts, including one for Kodak's Chief Blogger, Jenny Cisney at http://twitter.com/kodakCB
. This is great, but they also utilize other forms of social media. They have their own YouTube channel
which they consistently keep up to date. Their public Facebook page
is equally as active. Since Kodak sells cameras, it also makes sense that they would have a Flickr photostream
Jenny also runs a Kodak blog and I was in awe of a panoramic shot from a post at the Beijing Olympics
. I commented, and she commented back mentioning that their M1063 has panoramic options. I thought that was cool and connected with her on Twitter and Flickr. Add their YouTube channel and Facebook page and these social media avenues combined helped me purchase the Kodak M1063. Other manufacturers had what I was looking for too, but the interactivity from Kodak gave me personal trust.
I'm only one person and the camera only cost $150, but it's money I probably would have otherwise spent with either Nikon or Canon. It turns out that the purchased camera works great for my needs.
From a consumer point of view, this is a great example on how to utilize many social media opportunities. For SEO, all of the above social media options are crawled by Google. A lot of search engine real estate can be achieved here.
As a consumer, have you made buying decisions based on social media? We'd love to hear your story!
January 1, 2009
Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.
With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.