A few days ago in the Twittersphere, it's been mentioned that Google Analytics is now starting to add the number of "goals" to 20 (four groups of five), up from four only. For some, this may not be a big deal. For others, it's just fantastic and the possibilities are almost endless.

For many companies, a couple goals fit just fine. If you're generating leads, you may have goals set up for both a long and short form for people to fill out, giving you information about their needs. That's it.

What if you want to get more granular? Maybe you have a new service or product and want to set goals on how many users get to these pages. You can test these goals for the number of pages you want people to visit or even how long you want users on your site.

Or, if you're an e-commerce site 20 goals still may not be enough. That's probably a different discussion.

Let's take a look. Here's how part of your goals page may look now.

New Form

As noted above, the 20 goals are for four groups of five. This still allows you to get creative. Here's a small addition. It's not just about a URL destination.

Time of Site and Pages/Visit

Time on Site and Pages/Visit are just a couple tools you may want to play around with for measuring different site engagement goals.

If you want to measure engagement by "time on site", you can easily do so down to the second.

Time on Site

Same goes for the number of pages per visit.
Pages per Visit

As always, Google provides an easy-to-understand YouTube video.

Any of you test these new possibilities yet? More robust tools out there that already have this and more, but the popularity of Google Analytics along with its price (free) makes this new for many.

October 29, 2009

Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.

With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.


I totally agree, but e-Commerce store owners are still in a position to track more of their results - a 400% increase is undoubtfully helpful!

I think the real winners here are the small scale sellers though, those selling a few products but not enough to warrant a shopping cart.

This is a good idea for Google Analytics. It will be great for getting a better picture of ROI.

It's great, but you can't track custom reports for goals higher than #4. Example, I want to track sources of users for goals 4-20. I can't track this, now. Anybody else experiencing this problem?

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