A few days ago in the Twittersphere, it's been mentioned that Google
Analytics is now starting to add the number of "goals" to 20 (four groups of five), up from four only.
For some, this may not be a big deal. For others, it's just fantastic
and the possibilities are almost endless.
For many companies, a couple goals fit just fine. If you're generating leads, you may have goals set up for both a long and short form for people to fill out, giving you information about their needs. That's it.
What if you want to get more
granular? Maybe you have a new service or product and want to set goals on how many users get to these pages. You can test these goals for the number of pages you want people to visit or even how long you want users on your site.
you're an e-commerce site 20 goals still may not be enough. That's probably a different discussion.
Let's take a look. Here's how part of your goals page may look now.
As noted above, the 20 goals are for four groups of five. This still allows you to get creative. Here's a small addition. It's not just about a URL destination.
Time on Site and Pages/Visit are just a couple tools you may want to play around with for measuring different site engagement goals.
If you want to measure engagement by "time on site", you can easily do so down to the second.
Same goes for the number of pages per visit.
As always, Google provides an easy-to-understand YouTube video.
October 29, 2009
About the Author
Paul Jahn is the owner of Localmn Interactive Marketing, a Minnesota-based Internet marketing company. Localmn focuses on helping local companies large and small leverage the most out of their search marketing campaigns depending on their respective needs, including SEO, PPC, local search, and social media campaigns. Paul also runs and contributes to the Localmn local search blog.
With over ten years of Internet marketing experience, Paul has particular expertise in search marketing, with extensive knowledge of local search.
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