• Twitter for Business: 10 Things to Consider Before You Get Started
• Great Examples of Corporate Twitter Use
• How Do You Get More Followers On Twitter?
• How Do You Decide Who to Follow on Twitter?

I have been using twitter as a networking site. I recently added a friend and we promoted a chat with us live in his site. It was working well.

Posted by: charles on October 26, 2008

Hi,

Indeed Twitter is very good for marketers. The thing that I like the most is the 140 chars posts. It's easy to use, easy to communicate and easy to interact with people. Of course that Twitter as any other social site it's all about "participation" and if you participate with good posts then you'll have lots of followers and then traffic.

Twitter can bust your traffic and conversion but if you are a big company and you twit then you should be very careful because providing low quality twits can make your online audience to lose faith in you and you could do more damage then good.

So, to have any good coming from Twitter you have to be involved and to post useful twits(and not all links to other articles or your own articles; provide informations and interact with people).

Thank you.

Posted by: Toma Bonciu - SEO Services on October 27, 2008

Great tips.

If you would like a tool to manage your small business activities and Projects, you can use this web aplication:

http://www.Gtdagenda.com

You can use it to manage and prioritize your Goals (for business but also in other areas of your life), Projects and Tasks. It has a Checklists section, for the routines and repetitive activities that any business has to do. Also, it features a Schedules section and a Calendar, for scheduling you time and activities.

Some features from GTD are also present, like Contexts and Next Actions.

And it's available on the mobile phone too, so you can access it from anywhere.

Posted by: Dan on October 27, 2008

Twitter is a very important site for companies to take a look at on a daily basis. About a year ago, we monitored Yelp on a regular basis and we saw first hand the kind of impact this site had on our customers. We began educating them through our email marketing because it was such a great tie in with what we do (we are a mystery shopping, customer relationship management company).
Now, we have stepped this up a bit more by offering our clients SafetyNet. SafetyNet is a reputation management program designed to not only pull information for our clients, but we weed it out for them as well. Some posts are not relevant to our client's needs so we offer them a dedicated account manager to help monitor the buzzl. Then, if our client receives a lot of negative feedback about a particular store location or call center, we mystery shop them to dig in deeper. This helps clients address the problem one step further.

I am excited to see how all of this plays out through next year! It will be interesting and should help all of us experience better customer service!

Kathy Doering
www.ishopforyou.com

Posted by: Kathy Doering on October 27, 2008

I posted a short gripe about Panda on Twitter and was contacted by Panda Security within a couple of hours, as I guess they have a team whose purpose is to look for complaints about their product on Twitter and try to address them. They couldn't help me fix my issue, but I thought it was an interesting customer service action.

Posted by: Mitch on October 28, 2008

When working with clients we cross paths with a great deal of companies who are trying to integrate social media into their marketing/online marketing mix. It is vital to consider the objective of the campaign, the industry and the culture of the company prior to deploying any social media campaign Twitter especially. Defining a clear objective is great but understanding that the objective will change is even more vital to the overall success of the campaign. I have set up, managed and advised on numerous social media campaigns and have personally experienced companies who started using Twitter as a lead generation tool and quickly turned to using it as a networking tool for both national and local bloggers, publications etc. From a strategic level, the key is to monitor and be able/willing to quickly shift your tactics and objectives once you begin to see the metrics and public response. This is social media, there is no telling how people will react to any tactic your firm deploys.

Very cool article.

Mike Rynchek
http://www.SpyderTrap.com

Posted by: Mike Rynchek on December 3, 2008

Thanks for the comments all! It's still cool to see the different ways people use Twitter. I haven't heard of Panda being on there either. Thanks for the heads up.

Posted by: Paul Jahn on December 30, 2008